AVOID SPAM FILTERS &
GET YOUR EZINES OPENED
AVOIDING SPAM FILTERS
WHAT ARE OPENS?



Open   Total Opens   Unique Open
WHAT’S A GOOD OPEN RATE?
        20% - 30% is good

       40% - 50% is great

      50% - 60% is fantastic!
YOUR SUBJECT LINE - 80% OF THE
PROBLEM
• ALL CAPS! (ACT NOW)
• Spammy words (Free, Act Now, Limited Offer, Only)
• Repeati...
YOUR BODY MESSAGE - 10% OF THE
PROBLEM
• Sales-y words (Free, Buy Now, Special Offer)
• Lots of links
• Tons of images
• L...
BEING UNKNOWN - 5% OF THE
PROBLEM
• Some recipients only allow approved email sources
• Servers...same problem

Solution –...
TIMING - THE REMAINING 5%
• 8:00AM (or 1:00PM / 3:00PM)
• Tuesday, Wednesday, Thursday
• Never at night or weekends
INCREASING EZINE OPENS
IT’S ALL
ABOUT...
  Your Name
  Subject Line
EZINE SUBJECT LINE DO’S
• Use your name
• Use a consistent Ezine title (Bob Wilson’s Insider Updates)
• Important words 1s...
EZINE SUBJECT LINE DON’TS
• Avoid being overly promotional (“Everything’s 1/2 off!”)
• Don’t be overly-clever (Save that f...
SUBJECT LINE LENGTH
“The best subject line length is one that uses as
 few words as possible to provide the information
 o...
ANDY’S FAVORITE SUBJECT LINES
“Are we addicted to giving our own opinions?”
                                           – C...
SUBJECT LINE SUCCESS SECRET
“When it comes to email marketing,
 the best subject lines tell what's inside,
 and the worst ...
CREATE AN “FMI” (FIRST MENTAL
IMAGE)
“You want to inspire your prospects to begin
imagining or visualizing themselves enjo...
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Ace of Sales Webinar: Avoid Spam Filters & Get Your Emails Opened

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Ezines or Email Newsletters are terrific tools to get in front of your customers...if you can get past the spam filters! And if you can...how do you get your recipients to open your emails? We tackle these issues in this quick slideshow!

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Ace of Sales Webinar: Avoid Spam Filters & Get Your Emails Opened

  1. 1. AVOID SPAM FILTERS & GET YOUR EZINES OPENED
  2. 2. AVOIDING SPAM FILTERS
  3. 3. WHAT ARE OPENS? Open Total Opens Unique Open
  4. 4. WHAT’S A GOOD OPEN RATE? 20% - 30% is good 40% - 50% is great 50% - 60% is fantastic!
  5. 5. YOUR SUBJECT LINE - 80% OF THE PROBLEM • ALL CAPS! (ACT NOW) • Spammy words (Free, Act Now, Limited Offer, Only) • Repeating characters (!!!, www,...) • Web addresses (www.mysite.com/blog) • Curse words, profanity, or even potty humor • Sneaky misspellings (FR33!, V1AGRA, SP3C1AL)
  6. 6. YOUR BODY MESSAGE - 10% OF THE PROBLEM • Sales-y words (Free, Buy Now, Special Offer) • Lots of links • Tons of images • Lots of ALL CAPS • Too long messages • Not enough text
  7. 7. BEING UNKNOWN - 5% OF THE PROBLEM • Some recipients only allow approved email sources • Servers...same problem Solution – Send a text email request first
  8. 8. TIMING - THE REMAINING 5% • 8:00AM (or 1:00PM / 3:00PM) • Tuesday, Wednesday, Thursday • Never at night or weekends
  9. 9. INCREASING EZINE OPENS
  10. 10. IT’S ALL ABOUT... Your Name Subject Line
  11. 11. EZINE SUBJECT LINE DO’S • Use your name • Use a consistent Ezine title (Bob Wilson’s Insider Updates) • Important words 1st (Subject Lines: How to improve them) • 4 S’s: simple, short, specific, straight forward
  12. 12. EZINE SUBJECT LINE DON’TS • Avoid being overly promotional (“Everything’s 1/2 off!”) • Don’t be overly-clever (Save that for inside the Ezine) • Don’t be shocking (Go for intriguing) • Avoid abstraction (“Self-belief is bliss”) • Watch out for truncation (This email subject line is...)
  13. 13. SUBJECT LINE LENGTH “The best subject line length is one that uses as few words as possible to provide the information or incentive that gets the reader to open it.” – Mark Brownlow • Most email programs truncate after 75 letters • 45-55 letters is a good (9-11 words)
  14. 14. ANDY’S FAVORITE SUBJECT LINES “Are we addicted to giving our own opinions?” – Chris Brogan “Theirs a problem with you’re email” – Marc Cenedella “10 gift ideas for the friend who has everything” – Target
  15. 15. SUBJECT LINE SUCCESS SECRET “When it comes to email marketing, the best subject lines tell what's inside, and the worst subject lines sell what's inside.” – Mail Chimp
  16. 16. CREATE AN “FMI” (FIRST MENTAL IMAGE) “You want to inspire your prospects to begin imagining or visualizing themselves enjoying the benefits of your product or service.” – Bryan Eisenberg, ClickZ “Does your minivan babysit?”

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