Fifth Annual Event Sustainability Report ORACLE OPENWORLD SAN FRANCISCO


Published on

Fifth Annual Event Sustainability Report ORACLE OPENWORLD SAN FRANCISCO

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Fifth Annual Event Sustainability Report ORACLE OPENWORLD SAN FRANCISCO

  1. 1. Fifth Annual Event Sustainability ReportORACLE OPENWORLDSAN FRANCISCOPrepared for Oracle by MeetGreen® | December 2012 Oracle OpenWorld San Francisco Sustainability Report 2012 | 1
  2. 2. TABLE OF CONTENTSPAGES 1–5 PAGES 6–9 PAGES 10–24THE EVENT STRATEGY PROGRESS03 | Program 06 | Timeline 11 | Waste04 | Scope 07 | Objectives 14 | Energy05 | Successes 08 | Stakeholders 16 | Carbon 09 | Issues 18 | Water 19 | Purchasing 23 | Legacy Oracle OpenWorld San Francisco Sustainability Report 2012 | 2
  3. 3. THE EVENTOracle OpenWorld is the world’s largest information technology event dedicated to helpingenterprises understand how to harness the power of information. The event providesa platform for Oracle customers, partners, and employees to discover, integrate, andpromote hardware and software tools for business. Oracle solutions assist with databasedevelopment, enterprise resource planning, and customer relationship and supply chainmanagement. Oracle hosts three Oracle OpenWorld events in Asia, Latin America, and theUSA. While each event develops and implements a sustainability plan, this report focuseson Oracle OpenWorld San Francisco, which was held September 30 – October 4, 2012. Oracle OpenWorld is the most important event for Oracle users and technologists. Additional conferences included with the San Francisco event in 2012 provided specialized learning and networking opportunities and were also subject to Oracle OpenWorld’s sustainability plans. These events included: • The Executive Edge @ OpenWorld • Oracle PartnerNetwork Exchange @ OpenWorld • Oracle Customer Experience Summit @ OpenWorld • JavaOne (photo left) HARTMANN STUDIOS • Java Embedded @ JavaOne • MySQL Connect Oracle OpenWorld San Francisco Sustainability Report 2012 | 3
  4. 4. THE EVENT Economic impact on San Francisco US$120 million Hotel room nights occupied 104,097 14 Venues usedOracle demos in the Oracle OpenWorld DEMOgrounds 406 51,968 Attendees from 123 countries 2,523 Sessions featuring 3,570 speakers 437 Partner and customer exhibitors 3,000,000 Social media interactions 142,000 Cups of coffee 63,000 Lunches served Oracle OpenWorld San Francisco Sustainability Report 2012 | 4 HARTMANN STUDIOS
  5. 5. TOP FIVE SUCCESSES 40 8% % reduction in fuel use for ground shuttles since 2008 improvement in diversion of waste from landfill, achieving a record 91% diversion for the Oracle Appreciation EventTOP FIVE OPPORTUNITIES 85% of menu ingredients sourced within the region from suppliers that include Alba Farms, CaPay, Home Maid Ravioli Company, WoOracle OpenWorld is on the cusp of improving Chong Company, and Limoneirathe following event practices, making themgood targets to consider for the 2013 event: 45% reduction in the square footage of1. Reduce sign use, eliminate foamcore, signage sent to landfill since 2011, resulting in part from eliminating and improve sustainability of adhesive 8,000 square feet of decal signs substrates2. Embed carbon offset cost in event fees to 18 improve offset rate beyond 12% hotels recognized on the event housing Website for meeting nine3. Exhibit Hall waste management minimum “green” guidelines improvements in Moscone West and South4. Source a more sustainable name badge option What an amazing journey this green quest has been. With Oracle’s5. Harness the mobile application to provide commitment and determination and MeetGreen’s patient, capable and relentless shepherding, a far more aware and responsible culture more sustainability experiences and has emerged throughout Moscone Center. Our entire team takes information to attendees great pride in the ability to truly make a significant difference, not only for San Francisco, but the industry as a whole. Bob Sauter | General Manager Moscone Center Oracle OpenWorld San Francisco Sustainability Report 2012 | 5
  6. 6. SUSTAINABILITY STRATEGYOracle’s sustainable event efforts have evolved over the last five years as a voluntary initiativeby Oracle Event Marketing. The program began at Oracle OpenWorld 2007 in San Franciscoand has since expanded to involve 1,400 global events in 2012. TIMELINE & KEY MILESTONES 2012 First Oracle Global Green Event Team Annual Report summarizing efforts at 1,400 events in FY12 (internal) 2011 Oracle OpenWorld Tokyo Sustainability Plan and Report (one-time event) Oracle OpenWorld Shanghai plan underway 2010 Fifth Oracle OpenWorld San Francisco Sustainability Plan, Audit and Report 2009 Oracle Global Green Event Team minimum guidelines adopted and launched Oracle Event Sustainability Manual updated 2008 Oracle OpenWorld Beijing Sustainability Plan, Audit and Report (one-time event) First Oracle OpenWorld Latin America Sustainability Plan and Report (completed annually) Online toolkit created for the Oracle Global Green Event Team 2007 Oracle OpenWorld San Francisco “Green Team” established Oracle Event Sustainability Vision and Policy created San Francisco event wins IMEX Green Meeting Silver Award Oracle Global Green Event Team established 35 “green” event pilot projects in 25 countries Orientation and training for Oracle headquarters staff On-demand screencasts created on key topics First Oracle OpenWorld San Francisco Sustainability Plan, Audit and Report (annual) Oracle OpenWorld San Francisco sustainability baseline captured Oracle Event Sustainability Manual created MEETGREEN®: SHAWNA MCKINLEY Hartmann Studios is proud to partner with Oracle to execute one of the most informed and aggressive sustainability programs in our industry. Each year the Oracle OpenWorld San Francisco Green Team introduces new ideas and practices, and sets increasingly challenging goals for its members in an ongoing effort to achieve the lowest possible environmental impact at Oracle OpenWorld. Our work toward these goals and our contributions to the program have sharpened our sustainability skill set, and helped us to be prepared to operate in an increasingly green-conscious industry. Sophia Campodonico | Project Manager | Hartmann Studios Oracle OpenWorld San Francisco Sustainability Report 2012 | 6
  7. 7. SUSTAINABILITY STRATEGY ORACLE EVENT SUSTAINABILITY VISION Did you know... Support Oracle’s environmental brand and policy and build a position of leadership by improving the overall attendee experience and Oracle brand experience through ideas andOracle OpenWorld 2012 retained practices that reduce environmental impacts, positively contributeenough signs for reuse to cover to society, and provide economic efficiencies. At a practical level, Oracle Marketing stages more-sustainable events by:five football fields • Rethinking how gatherings can align with sustainable business goalsand enough carpet to cover over • Reducing energy, water, and material usethree football fields? • Reusing materials where possible • Recycling any materials remaining from events PHOTO: MEETGREEN®: SHAWNA MCKINLEYOBJECTIVE TARGET OUTCOME01 | Improve overall event sustainability 90% MeetGreen® Calculator score 89% MeetGreen® Calculator score02 | Reduce event waste 75% diversion from landfill 70% overall diversion (8% increase) 59%–91% diversion at 14 venues 5.25 lbs per person03 | Improve food sustainability 8,000 food miles per function 5,252 food miles per function 75% of food within 250 miles 85% within 250 miles 25% of food certified organic 7% certified organic04 | Improve hotel adoption of sustainable 75% of hotels adopting each guideline Achieved for eight of nine guidelines practices Label hotels achieving all minimums 18 “green” hotels identified on housing site05 | Improve carbon offset rate 100% of emissions offset 12% of emissions offset (up 11%)06 | Improve signage sustainability Minimum 25% reuse 71% designated for reuse in 2013 Not to exceed 14% of signage to landfill 3% landfilled (45% reduction by area)07 | Improve name badge system Use recycled badge holder Nonrecycled badge holder used Retain minimum 50% of badges for reuse Lanyards retained for reuse Ensure nonreusable badges are recycled Biodegradable badge card used It has been amazing to be a member of Oracle OpenWorld San Francisco’s Green Team, a group who continues to create green and sustainable events year after year. As a member since 2010, it has been a rewarding experience to witness Oracle’s proactive manner in making each conference more sustainable than the last. This movement has provided a positive impact to well over 46,000 people. I’m proud to say I have played a small part in Oracle’s bigger picture. Kimberly Lee | Manager, Convention Services | San Francisco Travel Oracle OpenWorld San Francisco Sustainability Report 2012 | 7
  8. 8. SUSTAINABILITY STRATEGYSTAKEHOLDERSAnticipating and responding to the needsof stakeholders is a critical cornerstoneof event sustainability. User groups likeattendees and partners have sales, learning,and networking objectives they wantto achieve while participating in OracleOpenWorld. For them the effectiveness ofthe experience is penultimate, making their HARTMANN STUDIOS MEETGREEN®: SHAWNA MCKINLEYconcerns a number-one priority for event User Groups: The Audience Programmers: The Producersprogrammers. Oracle staff and vendors • Event partners & sponsors • Oracle Event Marketingmust keep attendee needs in mind, and • Virtual & in-person event attendees • Oracle Procurementbalance these with budget, local resident, • Event vendorsand environmental concerns. Others in theevent network who are not directly involvedin planning may also influence the eventsustainability plan. These include OracleCorporate Citizenship, event auditors, localgovernment, the event industry, and eventsustainability standardization and reportingbodies. MEETGREEN®: SHAWNA MCKINLEY MEETGREEN®: SHAWNA MCKINLEY Network: The Influencers Hardware: The Tools • Existing and potential customers not • Social media attending the event • Event evaluations • Local community/government • City Hall bylaws, citizen complaints • Event auditor • Meeting industry bodies, including • Meeting & event industry education provided by the Green Meeting • Oracle Corporate Citizenship Industry Council, Meeting Professionals • Standardization and reporting bodies International, and the Corporate Event (Global Reporting Initiative, ISO 20121) Marketing AssociationPLANNING PROCESS Kickoff Meeting Action Plan A half-day workshop to discuss Action items are adopted, assigned,The Oracle OpenWorld San Francisco Green challenges and propose opportunities and documented. Oracle OpenWorld to act is conducted at the beginning San Francisco Green Team membersTeam follows a consistent approach to of each planning cycle. All key provide virtual updates according tointegrate sustainability into event planning. staff and vendors are involved and a quarterly schedule. Smaller workingAlthough not independently certified, this contribute ideas and feedback group meetings on certain tasksapproach is heavily influenced by ISO 20121 regarding their scope of work and are held as necessary to plan and opportunities and challenges they troubleshoot.Requirements for the Event Sustainability have identified. Overall priorities andManagement System. The process is led targets are set during this Paul Salinger, Vice President, OracleWorldwide Marketing and administered Postevent Onsiteby Kelley Young, Manager, Oracle Event Data is submitted by vendors to Oracle OpenWorld San FranciscoMarketing. Independent verification and MeetGreen® for verification. Feedback Green Team members executereporting is provided by MeetGreen®. and ideas for next year are invited at commitments onsite, including this time to inform next year’s plan. A reporting on problems and measured final report is completed on outcomes outcomes. Third-party inspections are and progress against targets. conducted during the event. Oracle OpenWorld San Francisco Sustainability Report 2012 | 8
  9. 9. SUSTAINABILITY STRATEGY ISSUES The following list identifies primary sustainability issues for Oracle OpenWorld. This is not a complete list, but includes issues that are most material, or significant, according to internal and external event stakeholders. While some issues may be important, Oracle’s ability to act on each issue varies. Actions by the event sustainability team to address issues are identified on a continuum between “low influence” to “high influence” in the table below. CARBON WASTE LOCAL EVENT FOOTPRINT MANAGEMENT RESIDENT BRANDING IMPACT HARTMANN STUDIOSDescription Oracle OpenWorld Oracle OpenWorld Although positive Painting the town has a significant 2012 produced an economic impact is red creates a strong carbon impact: estimated quarter- welcome, disruption brand presence 45,396 metric tons million pounds of to residents is and environmental Oracle OpenWorld San Francisco’s of carbon dioxide landfill waste. An inevitable with a large impact. While Green Team has demonstrated equivalents. These additional 600,000 event. Streets are some signage is tremendous leadership. Travel and emissions contribute pounds were diverted closed. Parking is at necessary to create event emissions are a major issue to climate change and from landfill, requiring a premium. Transit, a sense of space and for our planet that few companies organizers are urged a massive effort on restaurants, and provide directions have made a serious effort to to measure, reduce, the part of 14 venues, shops are crowded, for attendees, address. Terrapass is honored to be and offset them. 65 recycling monitors, and after-hours solutions must also able to help Oracle OpenWorld take and other planning events cause a be sustainable. This responsibility for its emissions. staff. mix of annoyance can be achieved by and enjoyment. minimizing un- Nancy Bsales Organizers work necessary signage, Manager Business Development closely with bylaws, maximizing reuse, Terrapass traffic, and police and choosing sign departments to substrates that have anticipate and environmentally respond to issues. redeeming qualities. Oracle purchasing, Show management temporary venue Noise levels, freight, generator fuel, activities at Treasure cleanliness, safety, and Oracle-produced signsHigh degree of influence staff travel, carbon Island, Union Square, security in occupied and collateral offset program Taylor Street, and space Yerba Buena Gardens Permanent facilities contracted by Oracle, Buy local programs, Attendee travel during including Moscone destination and event Exhibitor and sponsorModerate degree of influence event (shuttles), Center and hotel information services signs and collateral landfill, and food waste venues, exhibitor for attendees and materials, and locals practices Availability of greener Attendee travel to and Offsite attendee Attendee actions and substrates, especiallyLow degree of influence from event, purchases and conduct outside of for outdoor and exhibitor freight activities occupied space adhesive applications Oracle OpenWorld San Francisco Sustainability Report 2012 | 9
  10. 10. PROGRESS REPORTThe following sections provide a summary of progress by Oracle OpenWorld San Francisco’ssustainability plan over the last six years, in addition to the specific outcomes for 2012. TheMeetGreen® Calculator reports below give a snapshot of how different logistical functionscombine to contribute an overall sustainability score for the event. MeetGreen® Event Sustainability Summary 100%The summary showsprogress to request, 75%implement, andmeasure sustainablepractices in each area 50%of the event. 25% n s s rt ng ts eti s e l s ua tel ue ark tion et ffic tio po ibi ng i ffs vis ter n ho na eo h ns ve & m nica no ex ca dio sti tra sit rbo de mu au on ca m coThe comparisonmeasures total MeetGreen® Event Sustainability Comparison Oracle OpenWorld San Francisco 2012compliance with 89.2% Oracle OpenWorld San Francisco 2011 Oracle OpenWorld San Francisco 2010sustainable practices Oracle OpenWorld San Francisco 2009 86.0%assessed using the Oracle OpenWorld San Francisco 2008MeetGreen® Calculator. 81.7% Oracle OpenWorld San Francisco 2007Oracle OpenWorld 70.0% Graphs not to exact scale2012 is presently 61.7%the highest-scoring 33.8%corporate event in theCalculator.In each section Is the scope of Does the Is there high completeness accuracy comparabilityfeedback is provided action undertaken information and confidence inon the completeness, and data collected data provided the data to allowaccuracy, and fully described? have a high degree evaluation acrosscomparability of the Are notable things of certainty? Are the event year to excluded? estimates used? year?initiatives undertakenand data provided. Oracle OpenWorld San Francisco Sustainability Report 2012 | 10
  11. 11. WASTE completeness A WASTE INDICATORS 2009 2010 2011 2012 01 | Landfilled (pounds) 185,598 185,598 240,892 272,714 02 | Recycled (pounds) 149,261 164,625 229,046 290,996 03 | Composted (pounds) 94,740 131,837 157,700 324,781 04 | Donated (pounds) 13,982 20,623 14,702 14,394 accuracy B + 05 | Total waste (pounds) 443,581 527,510 642,340 904,897 06 | Landfill diversion total 58% 60% 62% 70% 07 | Landfill diversion range (venues) 51%–88% 38%–74% 33%–87% 56%–91% 08 | Landfill per person 4.96 5.18 5.23 5.25 comparability A MOSCONE CENTER GREEN TEAM Moscone Center expanded a three-bin recycling system to prefunction areas in Moscone North and Moscone South, and the South Exhibition Hall in 2012. This program was previously limited to Moscone West prefunction areas only.FIVE-YEAR PROGRESS 2012 OUTCOMES• Total event waste is increasing as event • The amount of material sent to landfill per attendance increases. participant at Oracle OpenWorld was similar• Event landfill per attendee has increased between 2011 and 2012 and short of the target slightly. The rate of increase is dropping. of less than five pounds per person.• Diversion of event waste from landfill is steadily • Oracle OpenWorld experienced its greatest improving, achieving a four-year high of 70% in single-year improvement in diversion of event 2012. waste from landfill in four years, increasing• The range of waste diversion from landfill 8% over 2011 to 70%. This fell 5% short of the across all venues has improved from 51% to target diversion from landfill rate of 75%. 88% in 2009 to 56% to 91% in 2012.NOTES:• Event waste data prior to 2009 did not include metrics from all venues, so analysis is based on 2009–2012 data.• Event waste metrics are directly reported by Recology and venues.• Waste diversion metrics are calculated by weight and may be converted from reports disclosing only volume. When conversion is necessary factors suggested by Recology are used.• Food waste fact by National Resources Defense Council: (08/2012). Oracle OpenWorld San Francisco Sustainability Report 2012 | 11
  12. 12. WASTEGreen Angels Waste Working Group MEETGREEN®: SHAWNA MCKINLEY 91%Increased diversion from landfill is attributed to improved SAN FRANCISCO MARRIOTT A waste management working group was convened 14waste handling at Treasure Island, Howard Street, Yerba by Oracle in April 2012, including event agencies,Buena Gardens, and Taylor Street venues and extension representatives from 14 venues, and local wasteof these practices at the new Oracle Square venue at management company Recology. This team discussedUnion Square. Central control of catering, waste, and challenges and presented tools to address problems pre-purchasing at these venues and use of Green Angels front event. Venues not already achieving 75% diversion wereand back of house are major contributors. The large Oracle required to submit waste management plans to Oracle pre-Appreciation Event held at Treasure Island achieved the event. While some venues improved, others experienced ahighest diversion among venues: 91% of materials kept drop in diversion. The net result, however, was positive withfrom landfill. diversion improving across properties. Donation Beneficiaries 17 The goals of the Sustainability Committee are now part of how we want to do business every HILTON SAN FRANCISCO UNION SQUARE: JO LICATA day. One of my favorite 17 different organizations received donations of usable parts is getting to donate event materials from Oracle OpenWorld 2012, including office supplies, furnishings, bags, and art materials. These the leftover box lunches! groups included Food Runners, the Salvation Army, SCRAP, Jo Licata | Community Projects Manager Larkin Street Youth Services, Marin’s Memorial Club, Clean Hilton San Francisco Union Square the World, Hotel Non-Profit Collaborative, St. Vincent de Paul, Glide Memorial Church, Community Awareness & Treatment Services, Central City Hospital House, Marin De Porres House of Hospitality, Harm Reduction Therapy Center, Bay Area Women and Children’s Shelter, Boys and Girls Club, and the Brisbane and Bayshore School Districts. RECOMMENDATIONS • Permanent event venues should continue to be challenged to reach for the 75% waste diversion target. Only one hotel property Did you know... was able to meet or exceed this target in 2012. • Strategies to address contamination by Starbucks cup lids could US$165 Billion improve diversion and reduce landfill. • Exhibit Hall move-out continues to be a trouble spot. Exhibitor debris can increase landfill. Carpet and padding is being reused and successfully diverted. in food is wasted every year in the United States? That • Attendees bringing disposable food service ware back to hotel amounts to 20 pounds and up to $43 per month for guest rooms were identified as a new waste management each American. Accurate ordering and food donations problem in 2012, presenting challenges for hotels that are not help ensure event food is not wasted. equipped to handle guest room composting. • Re-evaluate quantities of event materials needed (bags, totes) to ensure accurate amounts are ordered. Oracle OpenWorld San Francisco Sustainability Report 2012 | 12
  13. 13. WASTE HARTMANN STUDIOS 70%Pounds of event waste by type ll dfi lan m fro2012 rsion ve Di2011 5.2 Recycle2010 Compost Landfill per attendee Donation2009 Landfill lbs 200,000 400,000 600,000 800,000 1,000,000 Graphs not to exact scale. Oracle OpenWorld was one of the first events—and definitely the largest event— we have served that pressed the importance of environmental stewardship. This was clearly seen by our managers and staff and has helped us to elevate our own environmental initiatives. Being able to show the focus of our clients on this topic has helped us to really drive home these practices. Thank you. Derek Brauner | Director of Engineering San Francisco Marriott Oracle OpenWorld San Francisco Sustainability Report 2012 | 13
  14. 14. ENERGY completeness B ENERGY INDICATORS 2009 2010 2011 2012 + 01 | Shuttle fuel (gallons) 10,074 9,045 7,919 6,487 02 | Freight fuel (gallons) - 8,583 6,517 7,566 03 | Generator fuel (gallons) - - 3,649 3,254 04 | Venue energy (kwh) 1,526,372 2,098,280 1,740,240 2,299,661 accuracy B George P. Johnson has been proud to be part of Oracle OpenWorld for the past 12 years, and especially proud to have been on the event Green Team for the past 5 years. GPJ has always been committed to implementing environmentally responsible policies and procedures comparability wherever possible both internally and on behalf of our clients, but B Oracle has taken the commitment to sustainable events to the next level. They have asked us to make sustainability a priority across all services, and as a result, we have asked our partner vendors to make it a priority. Year over year we have seen the transition from very few green options in badge materials and hotels committing to sustainable practices, to it becoming an industry standard. We are excited to see what a difference we can make in the next 5 years! Neely Cormier | Director, Client Services | George P. JohnsonFIVE-YEAR PROGRESS 2012 OUTCOMES• Ground shuttle fuel use has dropped 40% since • 68 shuttles are used on peak, unchanged since 2008. 2011. Shuttle fuel use dropped by 1,432 gallons• Freight fuel use is variable, but has dropped this year, reducing emissions by approximately 12% between 2010 and 2012. 15 metric tons.• Venue energy use appears to increase • Freight fuel is lower than the 2010 baseline, but predictably in 2009, 2010, and 2012, but drops use did increase 16% over 2011. unexpectedly in 2011. Total use has increased • Generator fuel use at Taylor and Howard as more space is needed for more attendees. It Streets dropped 395 gallons compared to 2011. is difficult to directly associate changes in event The reduction is attributed to local weather energy use with actions by organizers. Building reducing demand. infrastructure and local climate are expected to have equal or more impact on energy consumption.NOTES:• Ground shuttle fuel includes all attendee buses for all events. Freight fuel includes show management freight reported by Schenker and Freeman. Generator fuel includes any portable power employed at temporary venues like Treasure Island and Howard and Taylor Streets.• Venue energy is directly reported by venues. Scope includes meeting and guest room space used by Oracle.• Energy audit for AV completed by InVision and includes estimated energy consumption for lighting, video, and audio across all venues. Oracle OpenWorld San Francisco Sustainability Report 2012 | 14
  15. 15. ENERGY Shuttle nodes Remote hotels are serviced by shuttles that deliver attendees to BART rail stations. This prevents multiple daily trips by buses into the congested downtown core. Online transit hub Oracle provides transit, car co-op, car-share, and ride-share information on the attendee transportation guide on the event Website.MEETGREEN®: SHAWNA MCKINLEY Walking hotels 48% of hotels are promoted as “walking hotels” and are accessed by designated walking routes, rather than shuttles. Sponsored pedicabs were also available within the downtown core. Moscone energy reporting Moscone Center significantly improved the accuracy of energy use reports as a result of their retrofit, which has earned the facility LEED® Gold EB certification.MEETGREEN®: SHAWNA MCKINLEY Working with Oracle on their sustainability Did you know... initiatives over these last five years has been very rewarding for InVision Communications. As a company, InVision shares these same values as part of our core principles. So an energy audit of audio visual equipment by InVision whether we’re saving paper by not printing Communications following the 2011 event revealed documents, or taking a conference call that the potential carbon impact of AV is greater than instead of making the drive to Redwood the carbon impact of ground shuttles by an estimated Shores, InVision is happy to help make a 11 metric tons of emissions? In response, InVision is difference. stepping up education and awareness among its staff and contractors to maintain energy-smart practices. John O’Brien | Senior Producer These practices include ensuring energy-saving InVision Communications features on equipment are enabled, un-necessary equipment is turned off, and sustainability criteria are considered when sourcing rented or new equipment. InVision anticipates continuing energy audits of AV equipment every few years in order to measure the benefits of equipment upgrades. PHOTO: HARTMANN STUDIOS INVISION COMMUNICATIONS Oracle OpenWorld San Francisco Sustainability Report 2012 | 15
  16. 16. CARBON completeness B CARBON INDICATORS 2009 2010 2011 2012 + 01 | Total CO2e emissions (metric tons) - 36,479 41,228 45,396 02 | CO2e per participant (pounds) - 1,978 1,974 1,925 03 | Emissions offset (%) 0% 0% 1.4% 12.2% accuracy B Since participating on the Oracle OpenWorld San Francisco Green Team, I’ve been amazed at all the innovative ways that businesses in our industry are participating toward sustainability efforts in our comparability B communities. Most organizations now have standards + for being eco-friendly. As someone who does my best to contribute to those efforts, at home and at work, seeing it in practice on such a large scale for an event like Oracle helps me to believe those efforts really make a difference. Patti McDowell | Director, Account Management | FreemanPROGRESS & OUTCOMES• Total event emissions are increasing as • Participation in offsetting increased because attendance increases. Event emissions per Oracle OpenWorld transitioned from an opt-in person are fairly constant, declining by a very to an opt-out registration payment option for small amount. offsets. This typically improves participation• 91% of emissions are from attendee travel to 10 to 30%, depending on the audience. and from the event. 7% are from guest rooms. More emissions could be offset if costs were• Of the 2% of emissions remaining, carbon sponsored or embedded in registration and from ground transport and generators (both of exhibitor fees. which are within the organizer’s direct control), have dropped since 2011. Reductions were offset by increased emissions from waste and freight.• Attendee participation in offsetting grew from 1.4% to 12.2% in 2012. This was below the desired target of 100% offset. Note the target was set anticipating an embedded mandatory offset for all registrants, which did not happen in 2012.NOTES:• Comprehensive carbon measurement began in 2010 and is completed by Terrapass. Offsetting was first offered in 2011. Scope of calculations include registered attendee travel to and from the event, ground shuttles onsite, Oracle freight, all venue and hotel room energy use, landfill waste, and onsite generator and propane use. Virtual participation is not included. Attendee travel to/from is based on estimates of average travel distance for groups of attendees coming via different methods of transport (air, train, transit, car).• Please refer to other sections of this report for additional information about carbon reductions and benefits. Oracle OpenWorld San Francisco Sustainability Report 2012 | 16
  17. 17. CARBON Event Carbon Emissions 91% of total event carbon emissions are Eve 2% of emissions are attributed to activities the event from ATTENDEE TRAVEL organizer can directly control: to and from event nt =Generator power ========== Em =Attendee shuttles ========== =Freight issi ========== =Landfill waste ========== on s =Venue energy ========== ========== w it ========== ========== h ou 7% of total event carbon emissions ========== are from HOTEL t tr GUEST ROOMS ave Pro l Site p an Ho Shu e& tel Tra ttle Ge Fre velSTRATEGY & RECOMMENDATIONS Wa ne s igh rat s te t orSignificant reductions in attendee travel emissions 4. Minor emission reductions could result fromare possible, but difficult given attendee choice requiring low-carbon hotels to be used. Thisplays a large role and solutions may run counter to is difficult for organizers to control as this is athe concept of Oracle OpenWorld as an exclusive, personal attendee choice that is often price-onsite experience. Options to influence attendee driven, and room block is already at capacity.behavior may include: 5. Small emission reductions could result if1. Virtual event packages that provide a viable energy-conserving venues were given priority experience and revenue alternative to onsite as event venues. This may be difficult based attendance. Exclusive, online-only offers might on space needs, which already limit venue be considered. choices. Climate also plays a significant role in2. Creative partnerships with airlines that actual energy use, making carbon impacts from promote reduced-carbon flights to the event, venues somewhat variable year to year. perhaps as a sponsorship option. 6. Oracle has the greatest ability and is already3. Incentivizing participation in other Oracle acting to influence reductions in shuttles events that reduce attendee air travel, so and generator power. Strategies to reduce participants are encouraged to opt for in- freight and onsite waste could produce minor person experiences in their region. emission reductions. Oracle OpenWorld San Francisco Sustainability Report 2012 | 17
  18. 18. WATERcompleteness B WATER INDICATORS 2009 2010 2011 2012 01 | Venue water use (gallons) 3,053,122 3,576,384 5,394,983 3,735,229 02 | Drinking water use (gallons) 2,173 1,735 1,020 1,252 accuracy Did you know... C 69,711 + individual plastic bottles have not been used comparability C as a result of providing reusable tumblers + and hydration stations at Oracle OpenWorld since 2007? This has prevented the use of nearly one ton of plastic. PHOTO: HARTMANN STUDIOSPROGRESS & OUTCOMES STRATEGY & RECOMMENDATIONS• Total water use appears to follow an expected • Recent water efficiency upgrades by certain pattern for 2009, 2010, and 2012. However, venues may contribute to reduced water use. there is a spike in 2011 which is unexpected, For example, new low-flow fixtures at Moscone and may indicate errors in reporting scope Center are expected to reduce water use by by venues. Similar to energy use, it is difficult 40%. to correlate organizer decisions to changes • Hartmann Studios redesigned sponsored water in water use. This is because building stations in 2012. Conversion to bulk water infrastructure plays an important role and stations has reduced onsite drinking water use precise metering is not typically possible. by 71% since 2007. Venue water use should be considered an • Prefilling of jugs increased onsite drinking- estimate at best. water use. This was done to meet attendee• Drinking-water consumption increased by 232 requests for more water on hot days. gallons between 2011 and 2012 due to the addition of the new Oracle Square venue.NOTES:• Water use is directly reported by all venues, except Treasure Island, Union Square, Taylor Street, and Yerba Buena Gardens. These venues partially report based on drinking water use, which is directly metered by Hartmann Studios.• Drinking-water consumption data includes all temporary event venues.• Water bottle fact based on data from International Water Bottle Association: reduced-32-while-maintaining-very-small-envir (10/2012). Oracle OpenWorld San Francisco Sustainability Report 2012 | 18
  19. 19. PURCHASING completeness B PURCHASING INDICATORS 2009 2010 2011 2012 + 01 | Hotels reporting practices 86% 89% 89% 61% 02 | Total signs (sq. ft.) 75,796 112,600 141,750 391,241 03 | Signs reused (sq. ft.) 28,074 19,209 46,320 277,684 04 | Signs recycled (sq. ft.) 14,793 39,004 50,453 52,212 accuracy B + 05 | Signs donated (sq. ft.) 19,320 39,368 22,153 48,788 06 | Signs landfilled (sq. ft.) 13,609 15,020 22,824 12,557 07 | Recycled content signs (sq. ft.) 39,590 47,819 58,759 87,478 08 | Renewable material signs (sq. ft.) 7,290 9,204 15,198 36,738 comparability B 09 | Paper used (tons) 19.4 31.8 6.5 19.4 + 10 | Paper postconsumer content 30%/100% 30%/100% 30%/100% 30%/100% 11 | Carpet postindustrial content 25% 25% 25% 25% 12 | Catering local ingredients 60% 77% 88% 85% 13 | Catering organic ingredients 2% 19% 13% 7% 14 | Catering food miles 12,337 9,855 9,775 5,252 15 | Shuttles locally sourced - 100% 100% 100% 16 | Shuttles 2007 or newer 30% 34% 64% 70% GROWTH MANAGEMENT STRATEGY With the exception of ground shuttles and paper, Oracle OpenWorld requires more goods and services than ever before. To manage the impact of event growth, Oracle strives to comply with sustainability guidelines put in place for the following items: MEETING SPACE GUEST ROOMS CATERING SIGNS, PAPER & GRAPHICS DECOR AND EXHIBIT MATERIALS AUDIOVISUAL GROUND SHUTTLES NAME BADGESNOTES:• Hotels report compliance against 27 guidelines. Nine guidelines are considered minimum to earn “green” status on the event housing site. Data is collected via an online survey that is completed every second year in partnership with San Francisco Travel. 2012 results are based on a sample of 61% of all hotels contracted.• Food and beverage data is based on sample purchasing reports by Savor and McCalls for 10 major functions, including all lunches, major receptions, and the Oracle Appreciation Event. These account for 70% of food purchases. Percentage of local and organic content is based on the number of ingredients used in an individual function. To be considered local, goods must be purchased either from a grower (in the case of produce, dairy, and meat) or processor (in the case of grocery or prepared items) within 250 miles of the event location. Organic and fair-trade goods must bear a recognized certification. Oracle OpenWorld San Francisco Sustainability Report 2012 | 19
  20. 20. PURCHASINGPROGRESS & OUTCOMESAs evidenced by the indicators on the preceding page, performance against sustainability criteria forpurchased goods and services is being maintained or improved overall, with minor exceptions. Guest rooms Eighteen hotels met nine of Oracle’s minimum guest room guidelines. At least 75% of hotels Did you know... implemented each guideline, with the exception of one guideline that fell below 75% participation: use Oracle OpenWorld 2012 has MEETGREEN®: SHAWNA MCKINLEY of green-certified cleaners. reduced adhesive signs by 4,400 Ground shuttles square feet since 2009? That’s Ground shuttle sourcing has improved since 2007 enough to cover 87 pool tables. when sustainability criteria were not considered. 100% of shuttles are sourced within a two- to three- hour drive of the Bay Area and 100% use 2004 or ORACLE newer technology. Square-feet-event graphics by end-of-event use Food miles and fair trade Reused 2012 Donated Food miles fell from 12,337 in 2009 to 5,252 in 2012. Recycled Local and organic purchases have dropped over 2011 Landfilled 2011, but local purchases remain above baseline. Fair-trade coffee was provided for receptions and the 2010 ORACLE Oracle Appreciation Event. 2009 Event graphics & signage Sign reuse improved from 37% in 2009 to 71% in 100,000 200,000 300,000 400,000 2012. Replacement of large tent graphics is required Graphs not to exact scale. every three to six years and occurred in 2012. In spite of more signs being used, single use of vinyl FREEMAN and decals dropped between 2011 and 2012, reducing the total area of signage sent to landfill to a four-year low. Use of eco-board tripled. Foamcore use increased due to an ordering error.I have been involved three years now and theOracle OpenWorld San Francisco Green Team andthe professional way that it is run all year has been ahuge inspiration to me. Teaching me that no matterthe size of your event, you can start somewhereand make a difference. The Oracle internal team isa great leader and teacher of sustainability and hashelped my company to join in the cause and manyof the lessons are now everyday practices. Themethods and learning from the event have helpedto change the way we now do business every day.We are proud to be considered a partner in thiseffort every year. Jeff Chase | Vice President of Sustainability Freeman MEETGREEN®: SHAWNA MCKINLEY• Food miles are measured using the total sum distance of ingredients from farm to table (in the case of produce, dairy, and meat) and processor to table (in the case of grocery and prepared items). Consolidation of multiple ingredients from the same seller is accounted for. Disposable service ware is not included.• Signage analysis is based on square feet of signage used. Measurement includes temporary informational signs as well as graphics integrated into event structures (tents, barricades). This is directly reported by Oracle brand and creative staff, Hartmann Studios, and Freeman. Oracle OpenWorld San Francisco Sustainability Report 2012 | 20
  21. 21. PURCHASING Sustainability in menu selection Data collection about food systems is time-consuming and complicated. Savor employs a purchasing analyst who provides information about ingredients that are sourced for meals, including disclosing names of processors and growers. Oracle is trying to learn more about who grows and processes food for the event so that informed purchasing decisions can be made. HARTMANN STUDIOS SAVOR HARTMANN STUDIOS HARTMANN STUDIOSTasting sustainability Compostable disposables Ancillary event cateringSavor Chef Jeff Hall (pictured) provides Hotels were required to secure Hartmann Studios introduced newinformation about food miles and Recology approval for all disposable procedures to request and verifylocal and organic content during service ware for Oracle OpenWorld sustainable catering practices attastings held in the spring, when menu 2012. This allowed the hotels ancillary events. This included thedecisions are made. The timing of these to correct use of non-approved Westin St. Francis Systems Reception,decisions is critical and enables orders disposables that were causing Harding Park Golf Tournament,to be placed early enough that food contamination of their recycling and Yacht America, and Wayfare Taverncan be planted to meet demand. composting streams. Executive Dinner. Better signage infrastructure Working with Oracle has pushed us (willingly) to be more aware of our current practices and has helped us identify opportunities for further progress of our sustainability programs. We appreciate the partnership that has grown over the years with Oracle and we are proud to play a role in their sustainability efforts. Jeff Hall | Director of Culinary Operations SAVOR . . . San Francisco One-time vinyl banner use was reduced by 8,700 square feet in part by taking at Moscone Center advantage of new LED displays that were installed by Moscone Center as part of their LEED® retrofit. Adhesive sign use was also reduced due to the installation of new banner mounts on the Metreon, which have enabled Oracle to use recycled- content PET banners instead of decals. This material is able to be reused and diverted from landfill through Moscone’s donation program. MEETGREEN®: SHAWNA MCKINLEY Oracle OpenWorld San Francisco Sustainability Report 2012 | 21
  22. 22. PURCHASINGINDIRECT BENEFITSWhile it is possible to correlate some planning decisions to a direct reduction in event footprint, for otheractions we can only estimate benefits. For example, booking more walkable hotels and integration of BARTstations into attendee shuttle routes directly reduced fuel use. On the other hand, it is difficult to correlatereuse of signs to a direct reduction in waste, or changes in energy use. Still, it’s important to track andmeasure the estimated indirect benefits of these purchasing and planning decisions. Water bottle reductions Tap water hydration stations used in 2012 served enough water to fill 13,355 individual bottles. It would take an estimated 10,100 liters of water to manufacture this amount of water bottles. Recycled content paper Although paper use increased onsite, organizers sourced 100% postconsumer recycled content for all Oracle-produced collateral items. Buying recycled content is MEETGREEN®: SHAWNA MCKINLEY estimated to save 450 trees. Carpet reuse Oracle OpenWorld 2012 used over 211,000 square feet of carpet. Several years ago this carpet might be considered disposable: used once, then rolled up and sent to landfill. Today tradeshows typically dispose 15% to 20% of carpet. Freeman retained 92%, or 50 tons, of carpet for reuse from the 2012 event. Recycling and composting MEETGREEN®: SHAWNA MCKINLEY Oracle OpenWorld reduces carbon emissions by recycling and composting event discards that might otherwise go to landfill. Recycling of mixed materials is estimated to reduce carbon emissions by 376 metric tons. The net benefit of composting disposables and food scraps is estimated at 10 metric tons of carbon dioxide equivalents. Economic costs and savings Sustainable practices have been estimated to reduce event costs by US$1.7 million since 2007. This enables investment in other areas of the event, including attendee experiences. 2012 is the first year that the costs and savings associated with MEETGREEN®: SHAWNA MCKINLEY sustainable practices have a net zero financial benefit.NOTES:• Water bottle footprint assumes a 16.9 oz. bottle of PET-grade plastic. Eco-profile data for water footprint of bottles provided by Plastics Europe.• Environmental impact estimates for postconsumer recycled content paper were made using the Environmental Paper Network Paper Calculator Version 3.2.• Carpet reuse benefits estimated using data from the Carpet America Recovery Effort.• Carbon savings of recycling and composting estimated using the US Environmental Protection Agency Waste Reduction Model (WARM , updated 2012). Oracle OpenWorld San Francisco Sustainability Report 2012 | 22
  23. 23. LEGACYcompleteness B LEGACY INDICATORS 2009 2010 2011 2012 01 | Articles & press releases 32 45 16 5 02 | Onsite tour audience 25 30 55 50accuracy B Oracle OpenWorld San Francisco’s sustainable event journey has been widely shared within and outside of the event industry. It is one of the few comprehensive, long-term case studies in event sustainability by a corporate event. This event has been used as the foundation for a global sustainable event program by Oracle. This program has influenced 113 Oracle staff and agencies at 1,412 internationalcomparability B events including Oracle OpenWorld São Paulo, Beijing, Tokyo, and Shanghai. Oracle OpenWorld has been used as a platform to elevate sustainable event practices within the city of San Francisco. Invitations to share strategies and resources have been made by Oracle to other organizations hosting events in the city in 2012 and 2013, including America’s Cup 34, Greenbuild, VMWare, and Intel Developer Forum. The Oracle team also hosts an annual “Green” Tour of the event and delivers case study presentations to event industry peers throughout the year. One is constantly hearing about how to “green” your meeting, but until you are actually put face to face with the how-tos, companies are wary to embrace it. And that is why Oracle OpenWorld proves again and again to be leaders in the meetings industry, and in the move toward sustainable events. Now in its second year, Oracle OpenWorld opened up its behind- the-scenes sustainability tour to 50 meeting professionals from the Bay Area, to showcase how a city-wide convention can minimize waste and save money! Seeing is believing—and because of the forward-thinking initiatives of progressive meeting planners at Oracle, 50 meeting professionals gained the inspiration and motivation to begin their journey into sustainable events, and we are that much closer to a world where “green events”are a practical reality. Samantha Shaw, CMP National Sales Manager AlliedPRA Oracle OpenWorld San Francisco Sustainability Report 2012 | 23 FREEMAN
  24. 24. LEGACY FREEMANThe Oracle OpenWorld sustainability commitment is the premier example of what is possible in integrating sustainability as a business driver for event success. It is one of the most popularreferenced case studies in our community of sustainability return on investment and a stellar award-winning example of continuous improvement and the power of people to make a difference through events. Tamara Kennedy-Hill, CMP | Executive Director Green Meeting Industry Council Oracle OpenWorld San Francisco Sustainability Report 2012 | 24