Arbitrarily throwing benefits in the direction of employees and hoping something will stick is an approach taken by many organisations. But despite the significant investment, their employees still don't understand their benefits scheme or fully value its worth.
Can you really blame them?
So often benefits programs are borne from good intentions, but the execution falls short, resulting in a largely irrelevant or unappealing offering that may have never been effectively communicated in the first place. On the flip side, a compelling proposition with the potential to have real impact may exist, but someone's hidden the detail in the depths of the company intranet.
Luckily, turning around an ineffective employee benefits program is easier than most think. And when you hit the nail on the head, benefits can be the competitive edge to attract talented recruits to the door, and the point of difference that gives them more reason to stay.