Sales and marketing

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This presentation provides tool kits and methods to effectively market and sell your products and services. The presentation is designed to be thought provoking as it cannot give you the answers but it will help you generate and evaluate the right sales and marketing campaign. (Optimise-G, creating Operational efficiencies)

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  • Congratulations !!!!!! Thank you for all presentations very interesting presentations that I reference in some of our groups
    - HUMAN RESOURCES, WELL BEING, PERSONAL DEVELOPMENT - http://www.slideshare.net/group/human-resources-well-being-personal-development
    - BANK OF KNOWLEDGE - http://www.slideshare.net/group/bank-of-knowledge
    - BUSINESS AND MANAGEMENT : http://www.slideshare.net/group/business-and-management
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Sales and marketing

  1. 1. Sales & Marketing The how to guide Optimise- GB
  2. 2. Sales & Marketing Optimise- GB Sales function A sale is the pinnacle activity involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five "no's" before you get a "yes.“ – Jack Canfield
  3. 3. Optimise- GB Marketing function Marketing is the process by which companies determine what products or services may be of interest to their customers, and to choose the strategy for sales teams. Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. Sales & Marketing If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income – Jay Abraham
  4. 4. Marketing Function Politics Economy Social Technology Environment Legal Competitive Advantage Target Market Product / Brand positioning Pol
  5. 5. Optimise- GB Marketing Function Product / (Services) <ul><li>Who are your customers? </li></ul><ul><li>What do they like? </li></ul><ul><li>Where do they live? </li></ul><ul><li>How old are they? </li></ul><ul><li>What do they do for a living? </li></ul><ul><li>How many people in their family? </li></ul><ul><li>How much spare cash do they have? </li></ul><ul><li>What are their political / social views? </li></ul><ul><li>What is their religion? </li></ul><ul><li>What do they eat? </li></ul><ul><li>Where do they go out? </li></ul>Target Market
  6. 6. Optimise- GB Marketing Function Product / (Services) Who are your competitors? What is their SWOT? What is your unique selling point (USP)? What products do they offer you do not? Competition
  7. 7. Optimise- GB Marketing Function Product / (Services) Always have an opportunity for each weakness or threat! SWOT Analysis of you products / brands!
  8. 8. Sales Function Optimise- GB Sales Toolbox Tele Sales Agencies Door to door sales Request for proposal Networking Web Pages Leaflet drop Direct Mail Email shot Exhibitions
  9. 9. Optimise- GB Marketing Function What global POLTICAL issues affect your products / services? Are there any opportunities such as government grants? Are there any trade restrictions between countries? What is the ECONOMIC state of your chosen location? Are customers looking for low prices or luxury goods? What will an interest rate do for you? PESTEL Analysis
  10. 10. Optimise- GB Marketing Function Can TECHNOLOGY help improve your product offering? What are the changes in consumer tastes towards technology? Will the technology being used by your customer be obsolete soon? What SOCIETY influences / changes affect customer’s desire to purchase your products / services. Examples being attitudes / beliefs towards alcohol, smoking, diets, environment, crime etc PESTEL Analysis
  11. 11. Optimise- GB Marketing Function What ENVIRONMENTAL issues affect your product offering such as omissions, environmentally friendly goods etc? What LEGAL issues such as patents, new laws, contracts etc affect the way that you deliver your products / services? PESTEL Analysis
  12. 12. Optimise- GB Marketing Function <ul><li>What impact does the PESTEL analysis have on your business? </li></ul><ul><li>What opportunities can you find with changes in PETSEL? </li></ul><ul><li>Are the PESTEL influences the same in each county, country or continent? </li></ul><ul><li>How can you mitigate the risk of adverse PESTEL influences? </li></ul>PESTEL Analysis
  13. 13. Optimise- GB Marketing Function 4 P’s
  14. 14. Optimise- GB Marketing Function What is its benefit to customers? What are the quality accreditations / marks? What are the guarantees / warranties? What function does the product / service have? What are the features of the product / service? What is its brand name? 4 P’s Product / (Services)
  15. 15. Optimise- GB Marketing Function Product / (Services) What pricing method have you chosen: - Mark up - Cost plus - Competitive What is the profit margin? Is the price high value with high quality or stack them high and sell them cheap? Is there a payment plan or discounts offering? Is price dependent on seasonal variations? 4 P’s Price
  16. 16. Optimise- GB Marketing Function Product / (Services) Where will your products service be offered? What inventory levels are required? How will products / services be delivered to the end customer? 4 P’s Place
  17. 17. Optimise- GB Marketing Function Product / (Services) What advertising will work best? How many customers will be targeted? Who will deliver the corporate message? What is the promotion budget and what returns are expected? What geographical areas will be targeted? 4 P’s Promotion
  18. 18. Optimise- GB Marketing Function Product / (Services) Can your customer see your products easily, in the outlet or on the street? Can your customers easily smell your products from the outlet or on the street? Can your customers easily hear what you do and offer? Can your customers have a taster of your products / services for them to want more? Can your customer touch and feel your products easily? Use of 5 Senses
  19. 19. <ul><ul><li>For solutions </li></ul></ul><ul><ul><li>Contact Simon Misiewicz through </li></ul></ul><ul><ul><li>Email: [email_address] or </li></ul></ul>Optimise- GB

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