RES/351 FINAL EXAM 2012-2013 Academic Year Black Box of Answers!
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NORTHWEST AIRLINES APPLIED MATHEMATICAL MODELS TO DETERMINEWHICH CUSTOMERS IN ITS DATABASE WERE CURRENTLY RESPONSIBLEFOR MOST OF ITS PROFITABILITY AND WHICH CUSTOMERS WERE NOTCURRENTLY PROFITABLE BUT HAD SIMILAR CHARACTERISTICS TO THEMOST PROFITABLE CUSTOMERS. NORTHWEST AIRLINES UTILIZED _____ TOIDENTIFY THESE CUSTOMERS.• A. computer programming• B. data warehousing• C. customer relationships management• D. data mining
MINUTE MAID SEES RESEARCH AS THE FUNDAMENTALFIRST STEP IN ANY BUSINESS DECISION, AND ITCREATED PROPRIETARY METHODS FOR CONDUCTINGRESEARCH. AT WHAT LEVEL OF THE HIERARCHY OFBUSINESS DECISION MAKERS DOES MINUTE MAIDOPERATE?• A. Top tier• B. Middle tier• C. Base tier• D. Foundation tier
TO BE CATEGORIZED AS A CUSTOMER, AN INDIVIDUAL MUSTHAVE A HISTORY OF SHOPPING AT THE ESTABLISHMENT ATLEAST TWICE BEFORE THE START OF THE STUDY WITHEXPENDITURES OF MORE THAN $10. THIS IS AN EXAMPLE OF_____.• A. a hypothetical construct• B. a conceptual scheme• C. an operational definition• D. a dictionary definition
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