We hand-selected a group of savvy social media marketers from various industries and backgrounds to get their perspectives on what to look out for in 2015. Get their perspectives in this latest report from Access Communications.

1. The Top Social Media
Trends For 2015
>A NEW REPORT FEATURING EXPERTS IN THEIR OWN WORDS

2. INTRODUCTION
In 2014, social media seeped further into the fabric of our daily lives as
evidenced by its increased use around the Sochi Olympics, the World Cup, The
Academy Awards and countless other pop culture and social events throughout
the world. As a new year dawns many wonder what will be the most notable
social media trends to emerge in 2015.
We put that very question to a hand-selected group of savvy social media
marketers from various industries and backgrounds. On the following pages, you’ll
find their perspectives on what to look out for in 2015.

3. PREDICTION OUTPUT
DATA
INQUERY RESULTS
INTUIT
TWITTER.COM/@CINDYWATERS
CINDY
WATERS
COMMUNICATIONS MANAGER
TD-01256
TD-67256
CWD-48523
TD-54859
DDT-5874897
“In 2015, social media marketing will be all
about the strategic storyteller: the crafter of a
6 second messaging and visual masterpiece.”
OUTPUT
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4. PREDICTION OUTPUT
DATA
INQUERY RESULTS
ZÓOCALO GROUP
TWITTER.COM/BADERE
EMILY
BADER
EVP, EXECUTIVE DIRECTOR
STRATEGY + PLANNING
“I’d say that 2015 will be all about DATA.
How social media marketers can tap new
tools, evolutions and system convergences now
available and possible to better target and
engage with consumers ­as well as track impact
more closely to purchase.”
RDD-87897
TD-43B97
TD-5A56S
TD-887SD
STS-75730
OUTPUT
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7848SDFS
3DGFD4
50X45SS
HDG8383
FYY74747
TDR4537

5. PREDICTION OUTPUT
DATA
INQUERY RESULTS
“2015 will be the year of short form video,
specifically VINE and GIF formats, watch more
brands creating micro content and less time
communicating with customers.”
SAN FRANCISCO
GIANTS
TWITTER.COM/SRABE
BRYAN
SRABIAN
DIRECTOR DIGITAL MEDIA
TD-7D5WE
TD-U8DD8
TD-904KS
DSJ-73892
LLS-48573
OUTPUT
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6. PREDICTION OUTPUT
DATA
INQUERY RESULTS
“In 2015, social media marketing will be all about
video. Both Facebook and Twitter. I think we’re all
going to see a lot more video next year.”
RE/CODE
TWITTER.COM/KURTWAGNER8
KURT
WAGNER
ASSOCIATE EDITOR, SOCIAL MEDIA
TD-93D8S
TD-20DS0
TD-82NDS
HH8-82D2S
WLS-38320
OUTPUT
CONFIG
7848SDFS
3DGFD4
HDG8383
FYY74747

7. PREDICTION OUTPUT
DATA
INQUERY RESULTS
“In 2015, social media marketing will be all about
maturation and innovative social advertising. It
seems weird to those of us that work in social
media every day, but in reality, social media
is just starting to move out of the early adopter
phase for most of the market. As more companies
start to get on board, we’ll see them want to
become smarter about it and move away from
simple metrics like “followers” and “likes” etc., to
deeper marketing value and understanding. As that
happens though, there will be a lot more fighting for
SYSOMOS
TWITTER.COM/40DEUCE
SHELDON
LEVINE
DIRECTOR OF COMMUNITY
TD-83JDA
TD-38D7J
TD-88SK3
NNW-287S9
HHJ-87SJA
WR-457284
ST-46
TG-83739
OUTPUT
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8. PREDICTION OUTPUT
DATA
INQUERY RESULTS
attention of the consumers, which I think will show
a rise in companies using ways to pay to promote
themselves and get them in front of the right people,
social advertising. Marketers will stop looking at
social as just a “free” medium and start coming
up with ways to promote themselves that aren’t just
spray and pray methods, but more targeted ads that
are relevant and useful (or entertaining) to the exact
people they’re targeting.”
SYSOMOS
TWITTER.COM/40DEUCE
SHELDON
LEVINE
DIRECTOR OF COMMUNITY
TD-83JDA
TD-38D7J
TD-88SK3
NNW-287S9
HHJ-87SJA
WR-457284
ST-46
TG-83739
OUTPUT
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9. PREDICTION OUTPUT
DATA
INQUERY RESULTS
“As we move into 2015, here are a few trends which
I think will lead the way:
»» As with every year, social media will get much smarter
and more personalized, and by the end of 2015,
wearable technology will be mainstream human nature.
»» Marketers will pay more attention to a mobile-only
experience.
»» As Facebook becomes more difficult for brands to ‘be
seen,’ I feel that Twitter will become much more relevant,
mainly because they are doing the opposite, making it
easier for Brands to ‘be seen.’
ZIPKICK.COM
TWITTER.COM/MRSCOTTEDDY
SCOTT
EDDY
GLOBAL BRAND AMBASSADOR
TD-38DK2
TD-992SD
TD-88SDE
BTZ-8382D
SJD-982JS
OUTPUT
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10. PREDICTION OUTPUT
DATA
INQUERY RESULTS
»» ‘Selling’ will become less relevant, and brands will
concentrate on ‘content marketing’ much more.
»» Real-time marketing will definitely be the norm when it
comes to communication with customers.
In closing, I think that once we get through 2015,
as the world gets smaller and smaller, we need
to use our social media exposure for good, and
concentrate on giving back to good causes that
need our help.”
ZIPKICK.COM
TWITTER.COM/MRSCOTTEDDY
SCOTT
EDDY
GLOBAL BRAND AMBASSADOR
TD-7DJ3S
TD-44J3S
TD-DAK87
GHF-48793
YYT-737DS
OUTPUT
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11. PREDICTION OUTPUT
DATA
INQUERY RESULTS
SAFEWAY, INC.
TWITTER.COM/PFAJ88
PAUL
ALBRIGHT
SENIOR SOCIAL MEDIA
MARKETING MANAGER
“In 2015 social media marketing will be all about how
brands pour budgets into native advertising and content
creation – something that used to be fringe marketing
will be centric to their ability to reach audiences
effectively.”
TD-65S1S
TD-8S41W
TD-99S8D
DDY-74JKD
7SD-HH3DS
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12. >LET’S TALK!
We’d love to hear what you’ll be paying attention to as 2015 begins.
Connect and tell us all about it using #AccessShares.

13. ABOUT ACCESS
We are a communications agency obsessed with our clients’ success. Good
enough simply isn’t good enough for us. We create connections that count,
turning brands’ audiences into activists and stakeholders into strategic partners.
We are clever storytellers who help companies find their voice and make it
heard. We knock the norm with every aspect of communications, creating
custom-designed campaigns that impact and inspire. For more than 20 years
we’ve built trusted partnerships with companies who seek to stand apart —
from global brand names to emerging growth companies and start-ups.
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