Mobile business congress 13 wim decraene - 20130418 v f

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Mobile Business Congress 2013 presentation by @wdecraene

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Mobile business congress 13 wim decraene - 20130418 v f

  1. 1. Mobile Business Congress 2013Edegem | 18 AprilFrom eCommerceto mCommerceWim Decraene
  2. 2. What’s happening in the worldeBay and its shift from e to mThe mobile customer segment in BelgiumBelgian Mobile Wallet
  3. 3. Global Smart Connected DevicesMarket Share 2010 - 2012 Δ ’08 -’12 100% - 46% Desktop 80% - 43% Laptop + 282% 60% Tablet 40% Smartphone + 34% 20% 0% 2010 2011 2012Source: IDC, Worldwide Smart Connected Devices Market Share by Product Category, February 2013Copyright © 2013 Accenture. All rights reserved. 3
  4. 4. Global Internet TrafficMobile vs. Desktop, 2008 - 2012 Δ’08 -’12 100% 1% Mobile 12% 95% + 112% 90% 85% 99% Desktop 88% 80% - 3% 75% 2008 Q4 2009 Q4 2010 Q4 2011 Q4Source: StatCounter; Compiled and analyzed by AccentureCopyright © 2013 Accenture. All rights reserved. 4
  5. 5. Global App DownloadsApple vs Android: 2009 - 2014Source: Xyologic, 2012Copyright © 2013 Accenture. All rights reserved. 5
  6. 6. What’s happening in the worldeBay and its shift from e to mThe mobile customer segment in BelgiumBelgian Mobile Wallet
  7. 7. eBay’s evolution Then… Now… Tomorrow eBay Website eBay & PayPal Apps X.Commerce Platform X.Commerce Platform From Internet, To mobile and To Platform-as-a- Auction apps ServiceCopyright © 2013 Accenture. All rights reserved. 7
  8. 8. Platform model From point-to-point … to a reusable model integration… through exposure of APIs Merchant Capabilities Merchant Capabilities s Customer s Customer Experience Experience CRM CRM … … … … Payments PaymentsCopyright © 2013 Accenture. All rights reserved. 8
  9. 9. Growth driven by mobileeBay Marketplaces GMV PayPal TPVUSD Billions, per year: ’09 -’12 USD Billions, per year: ’09 - ‘12 CAGR ’09 -’12 CAGR ’09 -’12 $48 $54 $60 $68 = 100% 12% $72 $92 $119 $145 = 100% 26% 1 2 5 0 1 4 14 Mobile 13 Mobile 165% 312% 48 52 55 71 91 115 131 Desktop 22% 55 Desktop 5% 2009 2010 2011 2012 2009 2010 2011 2012 Mobile Share of Mobile Share of 1.4% 4% 8% 19% >1% >1% 3% 10% GMV TPVSource: eBay SEC Filings and earnings calls, Accenture analysis; GMV: Gross Merchandise Value; TPV: Total Payment VolumeCopyright © 2013 Accenture. All rights reserved. 9
  10. 10. eBay vs. NASDAQ Composite2 years: 2011 - 2013 160 Ebay 156 150 140 130 120 NASDAQ Composite 130 110 100 90 80 1/3/2011 1/3/2012 1/3/2013Source: finance.google.comCopyright © 2013 Accenture. All rights reserved. 10
  11. 11. What’s happening in the worldeBay and its shift from e to mThe mobile customer segment in BelgiumBelgian Mobile Wallet
  12. 12. The mobile customer segmentSmartphone penetration in BelgiumSource: GSK, 2013Copyright © 2013 Accenture. All rights reserved. 12
  13. 13. Mobile segment is ready to spend via Mobile% of Mobile segment spending more than 50% of digital budget via mobile Travel & Transport Media, Books & Press Telecom Groceries Home & Office IT equipment Fashion Healthcare 0% 10% 20% 30% Avg 40% 50%Source: Accenture, Mobile Business Survey Belgium 2013Copyright © 2013 Accenture. All rights reserved. 13
  14. 14. Barriers to mobile purchase still existInternet usage: 2011 - 2012 Search for information on-line Purchase on-line Smartphone Smartphone Tablet TabletDesktop / laptop Desktop / laptop 0% 20% 40% 60% 0% 20% 40% 60% Higher Use No Change Lower UseCopyright © 2013 Accenture. All rights reserved. 14
  15. 15. What’s happening in the worldeBay and its shift from e to mThe mobile customer segment in BelgiumBelgian Mobile Wallet
  16. 16. Belgian Mobile WalletFacilitating inApp Commerce 6 1 2 3 5 7 4Copyright © 2013 Accenture. All rights reserved. 16
  17. 17. A mobile wallet for every Belgian…… Integrated in merchant Apps…Copyright © 2013 Accenture. All rights reserved. 17
  18. 18. … and based on an open ecosystem End Users Bank Merchants Belgian mWallet App MNO Developers AdvertisersCopyright © 2013 Accenture. All rights reserved. 18
  19. 19. Mobile Business Congress 2013Edegem | 18 April@wimdecraenewim.decraene@accenture.comwww.accenture.com/mobility

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