Mobile Business Congress - 12 Summary Keynote by Wim Decraene (Accenture)

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Mobile Business Congress - 12 Summary Keynote by Wim Decraene (Accenture)

  1. 1. Always On.Always Connected.Making Money with MobileExecutive SummaryWim DecraeneMobile Business Congress 2012
  2. 2. Mobile is everywhere …Copyright © 2012 Accenture. All rights reserved. 2
  3. 3. The Digital World in 2012 7.0 Billion Global Population 5.9 Billion Mobile Subscriptions 6% 76% 4.6 Billion Mobile Subscribers 48% 2.5 Billion Internet Users 84% 1.2 Billion Mobile Internet Users 354% Source: United Nations, ITU, Gartner, Portio Research Chart created and compiled by Accenture, 2012.Copyright © 2012 Accenture. All rights reserved. 3
  4. 4. … only the happy few make moneyCopyright © 2012 Accenture. All rights reserved. 4
  5. 5. Mobile App Business Models Post Download Revenues Pay per Download Time Based Free to Subscription Download Item Based Free Billing Business Ad-funded Benefits Marketing / Physical Sales Retail Apps Value Add Customer Acquisition & Retention Mobile App Source: Juniper Research, February 2012, Adapted by AccentureCopyright © 2012 Accenture. All rights reserved. 5
  6. 6. The majority of large Belgian corporates have apps ...... very few actually make money with these apps Large Belgian Corporates with Mobile Apps Educational Services 23% Without 27% With App App 25% 75% Financial Services 11% Informational 7% Entertainment 7% Source: Accenture analysis based on Apple AppStore and Android Market, March 2012.Copyright © 2012 Accenture. All rights reserved. 6
  7. 7. How come?Copyright © 2012 Accenture. All rights reserved. 7
  8. 8. How to make money with mobile?The mCommerce ecosystem ... mTicket mVoucher mCoupon Mobile Device mFare mLoyalty mPayCopyright © 2012 Accenture. All rights reserved. 8
  9. 9. Where is the added value for the user?Accenture, Tech Forward Survey, January 2011 Strongly agree Somewhat agree Not sure Somewhat disagree Strongly disagree Top 2 Box (labeled)1. Using my mobile phone for payments makes me 73% worry about my privacy2. Mobile phone payments increase the risk of identity 70% theft / fraudulent activities3. I would accept phone ads if this lowers my mobile 69% phone usage fees4. I am more likely to use money-off coupons if 64% received on my mobile phone5. I welcome receiving tailored money-off promotions 59% based on past purchases6. I welcome getting personalized ads when I’m near 47% the promoted product/service7. I welcome the day when most of my payments will 45% happen with my mobile phone8. I welcome receiving personalized mobile phone 45% ads based on past purchases9. My mobile phone is more convenient than other 44% forms of payment 0% 20% 40% 60% 80% 100%Q: To what extent do you agree or disagree with the following statements about the use of mobile phones (both cell phones and smartphones) to make purchases?Global sample n=1,122 Source: Accenture, Tech Forward Survey, January 2011Copyright © 2012 Accenture. All rights reserved. 9
  10. 10. Overcoming the barriers…Copyright © 2012 Accenture. All rights reserved. 10
  11. 11. Create an enriched offering portfolio and innovativeoffering modelThe mCommerce ecosystem ... Offering portfolio Offering model  mPayments  Daily deals  mTicketing  Geo-based offering and search nearby  mVouchers  Cross-industry Loyalty  mCoupons programs  Customer Lifestyle  Product and pricing products and services comparison  Financial offering linked  Social media integrated to non-banking products  Digital Marketing  Traditional banking services  Analytics and campaign executionCopyright © 2012 Accenture. All rights reserved. 11
  12. 12. … is however not enoughCopyright © 2012 Accenture. All rights reserved. 12
  13. 13. ... and jointly embrace an smart innovation approach Think ... Big Start ... small Move ... fastCopyright © 2012 Accenture. All rights reserved. 13
  14. 14. Always On.Always Connected.Making Money with Mobile@WimDecraeneMobile Business Congress 2012Rights to trademarks referenced herein, other than Accenturetrademarks, belong to their respective owners. We disclaimproprietary interest in the marks and names of others.

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