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Creating Sustainable Customer Value
in Automotive and Industrial Equipment
SMART
SERVICES
What’s needed is a more comprehensive view of
value creation: one that leverages the power of
smart services as the backbo...
80%
Copyright 2017 Accenture. All rights reserved. 3
80%84%recognize that technology is
changing exponentially
recognize t...
31%
42%
23%
40%
31%
24%
14%
38% 32%
22%
Smart Services Create New Value in New
Places
Copyright 2017 Accenture. All rights...
Hence Industrial Companies Need to Transform
to Service Driven Business Models based on
Smart Products & Services
Copyrigh...
Ecosystem Partnering and Technologies are
Key Foundations for New Operating Models
Copyright 2017 Accenture. All rights re...
Copyright 2017 Accenture. All rights reserved. 7
END-TO-END SERVICE LIFECYCLE
Ideation Incubation
Provide end-to-end suppo...
Copyright 2017 Accenture. All rights reserved.
EarlyInnovators
alreadyhave…
successfully integrated
digital, including sma...
Copyright 2017 Accenture. All rights reserved. 9
Innovation Driven
Growth Survey,
2016
Accenture
Technology
Vision, 2017
I...
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Smart Services: Creating Sustainable Customer Value in Automotive and Industrial Equipment

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Smart services challenge automotive and industrial equipment organizations to completely re-think their product development processes, which now hinge on successfully digesting a mass of new data sources.

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Smart Services: Creating Sustainable Customer Value in Automotive and Industrial Equipment

  1. 1. Creating Sustainable Customer Value in Automotive and Industrial Equipment SMART SERVICES
  2. 2. What’s needed is a more comprehensive view of value creation: one that leverages the power of smart services as the backbone of the end-to- end digital value chain described by Industry X.0. Industry X.0 encompasses a universe of “living” products and services: software- intelligent and closely aligned with their users and ecosystems. At its heart are the smart, interconnected devices and appliances that constitute Industry 4.0.
  3. 3. 80% Copyright 2017 Accenture. All rights reserved. 3 80%84%recognize that technology is changing exponentially recognize that innovation must accelerate recognize that delivering differentiated customer experiences fuels new revenue streams and strengthens competitive advantage Source: Accenture Technology Vision 2017 Source: Accenture Strategy 2015 B2B Customer Experience Survey-Industrial Companies Source: Accenture Technology Vision 2017
  4. 4. 31% 42% 23% 40% 31% 24% 14% 38% 32% 22% Smart Services Create New Value in New Places Copyright 2017 Accenture. All rights reserved. 4 Global Automotive Profit Pool Development [Bn Euro] 20252015 2030 2030 100% 3% 2015 546331 2025 474 Shift In Global Automotive Profit Pool Shares [% Of Total Profit Pool] 43% 15% Source: Source: Accenture, Digital Value Creation Analysis 2016 Notes: OEM=automotive manufacturer, OES=automotive supplier, MSP=mobility service provider, ISP=infrastructure service provider MSP OES ISP OEM 331 474 546 +3% 0%
  5. 5. Hence Industrial Companies Need to Transform to Service Driven Business Models based on Smart Products & Services Copyright 2017 Accenture. All rights reserved. 5 95%believe that business models must support a products-as-a-service strategy (smart products & smart services) IMMEDIATE TO NEAR TERM Operational Efficiency Smart Products & Smart Services Outcome-based Economy Autonomous Pull Economy LONGER TERM From Product Service Outcome Pull Source – Innovation Driven Growth survey, Accenture 2016
  6. 6. Ecosystem Partnering and Technologies are Key Foundations for New Operating Models Copyright 2017 Accenture. All rights reserved. 6 In 5 years, 91% of Automotive and 67% of Industrial Equipment executives expect to act as a unified ecosystem TheTop3benefits: Unified Ecosystems AI Technology enabled Operating Models of leaders build platform-based business models on foundational ecosystems of digital partners believe AI will transform them in the next 3 years 50%80%+ productivity improvements data analysis & insights cost savings Source – Innovation Driven Growth survey, Accenture 2016
  7. 7. Copyright 2017 Accenture. All rights reserved. 7 END-TO-END SERVICE LIFECYCLE Ideation Incubation Provide end-to-end support throughout new services. Use design thinking approach Data - Analytics – Cybersecurity Implement Analytics academy, catalogue of algorithms available to the BUs, data repository, end-to-end cyber security Change Management & Digital Transformation Develop IoT culture across the organization and develop service catalogue to accelerate BUs/organizations IoT innovation, run & talent as-a-service Value Creation Office/Program Driven Monitor value creation and foster IoT adoption/innovations OT/IT Platforms Vertical Solutions Manage end-to-end technical integration components to accelerate industrialized offerings and synergies Run & Operate Industrialization (Business and Technology) CUSTOMERS BUSINESSOUTCOMES GO-TO-MARKET/OPERATING MODEL Define the right model per new service and global operating to develop customer satisfaction BUSINESS OFFERINGS STRATEGY Set business offerings aligned with extensive customer interaction, customer journey mapping and business model definition SMART SERVICE FACTORY CONCEPT The industrial value chains of the future will be E2E ecosystems, from product design through to ongoing use by the end consumer. Achieving them will be challenging - but a digital services “factory” concept, customized to the specific needs of each organization would allow organizations to address customer needs predictively and enable the personalized, contextual services that drive recurring revenues.
  8. 8. Copyright 2017 Accenture. All rights reserved. EarlyInnovators alreadyhave… successfully integrated digital, including smart services, into the customer experience 8 75%Early Innovators Followers 25% 5-7%higher revenues 1.5 – 2.4% Higher operating margin AND VS. $ Outcomes
  9. 9. Copyright 2017 Accenture. All rights reserved. 9 Innovation Driven Growth Survey, 2016 Accenture Technology Vision, 2017 Industry X.0: Realizing Digital Value in Industrial Sectors, 2017

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