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Thinkinglocal.
Actinglocal.
Retail omnichannel fulfillment
gets closer to home.
Getting products to customers is at the heart
of the retail promise. But there is massive
change happening in the retail supply chain—
and it’spart of retail’s responsible reset.
Not only has the supply chain become more
costly and complex, the center of gravity is
rapidly shifting from global to local. So much
so that the local level is the new battleground
for competitiveness.
2 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
For years, optimizing the supply chain meant
balancing cost and service levels. Now retailers
must also balance resilience and responsibility.
This is why retailers must reset traditional supply
chain strategies. Building from the global or
country level is no longer enough. Supporting
customers requires flexibility and scalability at
the local level. It’s how retailers can differentiate
themselves and compete.
This is local omnichannel fulfillment.
The shift from
global to local
3 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
Local omnichannel fulfillment can help retailers
deliver their value proposition profitably while
strengthening customer relationships and the
brand. It creates fulfillment experiences that
allow transparency and sustainability, and involve
customers to create connections and empathy.
Consumers feel the experience of the supply
chain more than ever. It’s key to the brand—a
competitive asset that impacts revenue growth.
Strengthen
relationships.
Power brands.
4 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
Five
fundamentals
tofulfillthe
retailpromise
By focusing on five supply
chain fundamentals, retailers
can begin the journey to local
omnichannel fulfillment.
5 | Thinking Local. Acting Local.
01 Insight
02 Network
03 Inventory
04 Delivery
05 Ecosystem
Copyright © 2021 Accenture. All rights reserved.
01
6 | Thinking Local. Acting Local.
Insight
Usegranulardatato
predictfuturedemand
Instead of backward-looking,
generic analysis, retailers need
to get granular. They can use
advanced, predictive analytics
to forecast demand.
Copyright © 2021 Accenture. All rights reserved.
02
Network
Reconfiguresupply
chainandstorenetwork
Analysis of the network
structure helps retailers to
configure the mix of nodes,
and the size, location and
capability of each, and where
investments need to be made.
7 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
03
Inventory
Microtargetinventory
placement
Order management solutions
that use logic and business
rules to govern inventory
placement are key to align
stock availability with
customer demand.
8 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
04
Delivery
Reinventlast
milefulfillment
There are many options for
retailers to make last mile
fulfillment—the most visible
customer touchpoint—more
cost effective, agile and
sustainable.
9 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
05
Ecosystem
Pursuecreative
partnerships
With partners’ expertise and
networks, retailers can stand-up
new capabilities quickly with
less time and investment than
building them themselves.
10 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
Fulfillinga
tallorder
To deliver for customers, retailers need to reset
fulfillment practices in the local area. This is the
heart of local omnichannel fulfillment.
It requires new ways of understanding future
demand, configuring the network, placing
inventory, enabling the last mile and working
with partners. And driving change here is a
continual process.
It’s complex, but through it all, the customer
is the compass.
11 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
Contactus AboutAccenture
Accenture is a global professional services company with leading capabilities in
digital, cloud and security. Combining unmatched experience and specialized
skills across more than 40 industries, we offer Strategy and Consulting,
Interactive, Technology and Operations services—all powered by the world’s
largest network of Advanced Technology and Intelligent Operations centers.
Our 537,000 people deliver on the promise of technology and human ingenuity
every day, serving clients in more than 120 countries. We embrace the
power of change to create value and shared success for our clients, people,
shareholders, partners and communities. Visit us at www.accenture.com.
Sean Whitehouse
Managing Director, Accenture Strategy
sean.whitehouse@accenture.com
Nicolas Bouvet
Managing Director, Accenture
Nicolas.bouvet@accenture.com
Damien Veilleroy
Managing Director, Accenture
damien.veilleroy@accenture.com
Christina Shiminsky
Senior Manager, Accenture Strategy
christina.shiminsky@accenture.com
Mark Johnson
Senior Manager, Accenture Strategy
mark.c.johnson@accenture.com
Copyright © 2021 Accenture. All rights reserved.
Accenture and its logo are registered trademarks of Accenture.
Disclaimer: The opinions, statements, and assessments in this report are solely those of the individual author(s) and do not constitute
legal advice, nor do they necessarily reflect the views of Accenture, its subsidiaries, or affiliates.
This content is provided for general information purposes and is not intended to be used in place of consultation with our professional
advisors. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners.
No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.

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Retail fulfillment—thinking local, acting local | Accenture

  • 2. Getting products to customers is at the heart of the retail promise. But there is massive change happening in the retail supply chain— and it’spart of retail’s responsible reset. Not only has the supply chain become more costly and complex, the center of gravity is rapidly shifting from global to local. So much so that the local level is the new battleground for competitiveness. 2 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 3. For years, optimizing the supply chain meant balancing cost and service levels. Now retailers must also balance resilience and responsibility. This is why retailers must reset traditional supply chain strategies. Building from the global or country level is no longer enough. Supporting customers requires flexibility and scalability at the local level. It’s how retailers can differentiate themselves and compete. This is local omnichannel fulfillment. The shift from global to local 3 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 4. Local omnichannel fulfillment can help retailers deliver their value proposition profitably while strengthening customer relationships and the brand. It creates fulfillment experiences that allow transparency and sustainability, and involve customers to create connections and empathy. Consumers feel the experience of the supply chain more than ever. It’s key to the brand—a competitive asset that impacts revenue growth. Strengthen relationships. Power brands. 4 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 5. Five fundamentals tofulfillthe retailpromise By focusing on five supply chain fundamentals, retailers can begin the journey to local omnichannel fulfillment. 5 | Thinking Local. Acting Local. 01 Insight 02 Network 03 Inventory 04 Delivery 05 Ecosystem Copyright © 2021 Accenture. All rights reserved.
  • 6. 01 6 | Thinking Local. Acting Local. Insight Usegranulardatato predictfuturedemand Instead of backward-looking, generic analysis, retailers need to get granular. They can use advanced, predictive analytics to forecast demand. Copyright © 2021 Accenture. All rights reserved.
  • 7. 02 Network Reconfiguresupply chainandstorenetwork Analysis of the network structure helps retailers to configure the mix of nodes, and the size, location and capability of each, and where investments need to be made. 7 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 8. 03 Inventory Microtargetinventory placement Order management solutions that use logic and business rules to govern inventory placement are key to align stock availability with customer demand. 8 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 9. 04 Delivery Reinventlast milefulfillment There are many options for retailers to make last mile fulfillment—the most visible customer touchpoint—more cost effective, agile and sustainable. 9 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 10. 05 Ecosystem Pursuecreative partnerships With partners’ expertise and networks, retailers can stand-up new capabilities quickly with less time and investment than building them themselves. 10 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 11. Fulfillinga tallorder To deliver for customers, retailers need to reset fulfillment practices in the local area. This is the heart of local omnichannel fulfillment. It requires new ways of understanding future demand, configuring the network, placing inventory, enabling the last mile and working with partners. And driving change here is a continual process. It’s complex, but through it all, the customer is the compass. 11 | Thinking Local. Acting Local. Copyright © 2021 Accenture. All rights reserved.
  • 12. Contactus AboutAccenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. Sean Whitehouse Managing Director, Accenture Strategy sean.whitehouse@accenture.com Nicolas Bouvet Managing Director, Accenture Nicolas.bouvet@accenture.com Damien Veilleroy Managing Director, Accenture damien.veilleroy@accenture.com Christina Shiminsky Senior Manager, Accenture Strategy christina.shiminsky@accenture.com Mark Johnson Senior Manager, Accenture Strategy mark.c.johnson@accenture.com Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Disclaimer: The opinions, statements, and assessments in this report are solely those of the individual author(s) and do not constitute legal advice, nor do they necessarily reflect the views of Accenture, its subsidiaries, or affiliates. This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.