1. Thebig
valueshift
01
How ripple effects are
impacting every business
Macroeconomic
insight series
Accenture Strategy

2. Newpatternsof
consumerbehavior
could endure long beyond
the COVID-19 pandemic.
The ripple effects will
reshape value chains and
their ecosystems.
Accenture Strategy has quantified the broad impact
of three major trends:
Trend01
The decade of the home is here
Trend02
Travel gets (re)grounded
Trend03
Savvy, sustainable consumption is sustained
More than US$3 trillion is at a stake.
The long-term shifts in consumer behaviors are reshaping
interconnected value chains and fundamentally
restructuring the economy. Businesses that best
anticipate the impacts will reap the benefits.
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3. Trend01
The decade of the
home is here
The longer-term implications of consumers avoiding public
spaces, leading to the rise of the home, are far reaching.
For example, commercial real estate and property demand
in city centers will change as more people work from home.
This shift in consumer and worker demand will ultimately
impact the banking sector. Businesses must be acutely
aware of the extended ripple effects to future outlooks.
While some behavioral shifts will be
temporary, partly due to government
restrictions in many countries, others—
such as people working from home
more or an acceleration toward
eCommerce—may become
permanently entrenched.
3The big value shiftMacroeconomic insightseries
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4. Therippleeffects
US$2+ trillion in annual
value could migrate
from public spaces
to home-focused
industries
4The big value shiftMacroeconomic insightseries
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5. Trend02
Travel gets
(re)grounded
We anticipate travel volumes picking
up once an approved vaccine is widely
available and travel restrictions are
eased.
However, it is now also likely that we
will see moderate drops in longer-term
demand, such as for business travel
due to a shift to online meetings.
Workers will still have vacation days and cash to spend on
leisure. Value is likely to migrate to sectors like domestic
tourism, digital entertainment, and outdoor recreation.
However, it is now also likely that we will see moderate
drops in longer-term demand for business travel, for
example, due to a shift to online meetings.
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6. Therippleeffects
US$318 billion of annual
value could migrate from
air travel to other types
of leisure-oriented
ecosystems
6The big value shiftMacroeconomic insightseries
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7. Trend03
Savvy, sustainable
consumption is
sustained.
Consumers are spending less, and
budget brands are becoming more
popular. Yet, business leaders should
expect responsible consumption to
persist as a long-term trend.
For many consumer-facing companies, changing
shopping preferences create risks as they shrink
addressable market sizes.
Companies should keep sustainability and purpose central
as they make any shifts, as this will help position them well
for market share gain and long-term growth.
7The big value shiftMacroeconomic insightseries
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8. Therippleeffects
US$687 billion in annual
value could be lost
as a result of changes
in shopping preferences.
8The big value shiftMacroeconomic insightseries
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9. 9
Preparetoshift
To prepare for the Big Value
Shift, companies should
assess where there will be
new pockets of value in the
economy.
The following questions can
be used to help identify and
capture this value:
1Are we truly
consumer obsessed?
While businesses today may
collect vast amounts of data,
what’s crucial is to translate
this data into insight-driven
decisions. This requires
strong analytics capabilities—
from data collection, to
aggregation, to insight
generation―allowing
businesses to conduct
“dynamic demand sensing”
and shift operations in real
time.
2Are we rethinking
our value structure?
The pandemic has the
potential to fragment
demand and profit pools,
causing many industries
to restructure significantly.
By following the data,
businesses can anticipate
and get ahead of looming
changes to their industry
value structures.
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10. 10
3 Is our business
model still relevant?
Companies need to ensure their
business models stay relevant
and cost effective. eCommerce
and direct-to-consumer models
are accelerating in importance.
These business model shifts
will create new challenges,
such as providing last-mile
delivery at a cost-effective rate
while keeping environmental
implications in mind.
4 Is our operating model
modular and flexible?
Companies need agile
operating models to respond
swiftly to market changes and
adapt to new ways of working.
This means having the
flexibility to turn data-
generated insights into
organizational change and
built-in modularity coupled
with adaptiveness to scale
up and down as consumer
demand changes.
5 Do we have the
right capabilities?
As value is redistributed,
certain capabilities―such as
digital―will become more
essential and others less so.
To create long-term strategic
success, companies must be
able to identify and access
necessary capabilities.
Ultimately, leveraging the
wider ecosystem expands a
company’s ability to align to
shifts in consumer behaviors.
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11. Readourfullreport:
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Thebig
valueshift
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