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PREPARING FOR A DECADE
OF UNPRECEDENTED
DIGITAL
DISRUPTION
TECHNOLOGY VISION 2017
FOR CONSUMER GOODS
Get closer to your customer to develop and market your
products or risk losing market share to those who will.
A
IS UNDERW...
THE PRESSURE TO INNOVATE IS REAL
22%
49%
23%
7%
Complete disruption Moderate disruption
Slight disruption No change
AGREE ...
www.accenture.com/technologyvision 4
TREND 1
IS THE
NEW
AI ENABLES CONSUMER
GOODS COMPANIES TO
EMBED THEIR BRANDS IN
CONSU...
AI ENABLES HIGHLY PERSONALIZED
EXPERIENCES
BELIEVE AI WILL HAVE A
ON THE CG&S
INDUSTRY OVER THE
STRONGLY AGREE
AGREE
NEUTR...
www.accenture.com/technologyvision 6
ECOSYSTEM
Companies are taking steps to engage with
ecosystems for speed and agility
...
REDEFINING CONSUMER SOLUTIONS
OF EXECUTIVES AGREE
THAT YOUR
WILL NOT BE
DETERMINED BY YOUR
ORGANIZATION ALONE, BUT
BY THE
...
ON-DEMAND WORKFORCE PLATFORMS PROVIDE THE
MEANS TO SHIFT TO A FLUID, AGILE WORKFORCE MODEL
The opportunity these platforms...
REBALANCING THE LABOR MIX
34%
44%
19%
2%
Strongly agree Agree
Neutral Disagree
A SUCCESSFUL
LIQUID
WORKFORCE IS
A SIGNIFIC...
THE FOUR ‘P’s’ OF
PRODUCT, PLACE, PRICE,
PROMOTION AND PLACE
ARE SHIFTING TO THE
FOUR ‘E’s’ OF EXPERIENCE,
EXCHANGE, EVANG...
THE ERA OF MASS PERSONALIZATION
PERCENT OF EXECUTIVES
THAT SAY A
IS
A FOR THE
ORGANIZATION
23%
55%
21%
2%
Top Priority Top...
TREND 5
THE
WITH GREAT CHANGE
COMES EQUALLY GREAT
RESPONSIBILITY
TRUST
GAINING TRUST TO GROW
27%
42%
24%
7% 1%
Strongly agree Agree
Neutral Disagree
WE’RE
ENTERING
ENTIRELY NEW
DIGITAL
INDUSTRI...
TO CREATE COMPETITIVE
ADVANTAGE
ENGAGE ECOSYSTEMS TO CREATE NEW
DIGITALBUSINESS MODELS
EMBRACE TECHNOLOGIES SUCHASAITO GLE...
TO LEARN MORE, PLEASE CONTACT US
Gregor Davidson
Managing Director
Accenture Strategy
gregor.davidson@accenture.com
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Preparing for a Decade of Unprecedented Digital Disruption

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Design - Design provides a common language across disciplines. It enables collaboration and breaks down silos.

This session brought these ideas to life through a combination of proprietary research, concrete examples, and practical next steps.

Visit www.accenture.com/rila to learn more.

Published in: Technology
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Preparing for a Decade of Unprecedented Digital Disruption

  1. 1. PREPARING FOR A DECADE OF UNPRECEDENTED DIGITAL DISRUPTION TECHNOLOGY VISION 2017 FOR CONSUMER GOODS
  2. 2. Get closer to your customer to develop and market your products or risk losing market share to those who will. A IS UNDERWAY # OF PRODUCT CHOICES CONSUMERS HAVE EMPOWERED CONSUMERS WEAKER LOYALTY
  3. 3. THE PRESSURE TO INNOVATE IS REAL 22% 49% 23% 7% Complete disruption Moderate disruption Slight disruption No change AGREE THAT THEIR ORGANIZATION MUST JUST TO KEEP A COMPETITIVE ADVANTAGE FACING DISRUPTION (N=566)
  4. 4. www.accenture.com/technologyvision 4 TREND 1 IS THE NEW AI ENABLES CONSUMER GOODS COMPANIES TO EMBED THEIR BRANDS IN CONSUMERS’ LIVES For ‘high-engagement’ products AI opens the door to more trusted, personalized and interactive consumer relationships For ‘low-engagement’ products, AI could eliminate user interfaces altogether and enable individualized predictive replenishment at scale
  5. 5. AI ENABLES HIGHLY PERSONALIZED EXPERIENCES BELIEVE AI WILL HAVE A ON THE CG&S INDUSTRY OVER THE STRONGLY AGREE AGREE NEUTRAL DISAGREE5% 35% 43% 17% AI WILL REVOLUTIONIZE CUSTOMER INTERACTIONS
  6. 6. www.accenture.com/technologyvision 6 ECOSYSTEM Companies are taking steps to engage with ecosystems for speed and agility ECOSYSTEMS ACCELERATE DEVELOPMENT AND GO-TO-MARKET FOR BROADER SOLUTIONS In the future, many companies see themselves going to market as a unified ecosystem, with shared responsibility for the brand. TREND 2 Companies are taking steps to engage with ecosystems for speed and agility ECOSYSTEMS ACCELERATE DEVELOPMENT AND GO-TO- MARKET FOR BROADER SOLUTIONS In the future, many companies see themselves going to market as a unified ecosystem, with shared responsibility for the brand.
  7. 7. REDEFINING CONSUMER SOLUTIONS OF EXECUTIVES AGREE THAT YOUR WILL NOT BE DETERMINED BY YOUR ORGANIZATION ALONE, BUT BY THE 32% 61% 5% 2% Very critical Somewhat critical Not critical at all Don't know ADOPTING A PLATFORM BASED BUSINESS MODEL AS A CONTRIBUTOR TO SUCCESS DISRUPTION (N=566)
  8. 8. ON-DEMAND WORKFORCE PLATFORMS PROVIDE THE MEANS TO SHIFT TO A FLUID, AGILE WORKFORCE MODEL The opportunity these platforms provide applies to both run-state as well as project-based workforces. Getting the labor mix right to drive faster innovation will be a source of competitive advantage. TREND 3
  9. 9. REBALANCING THE LABOR MIX 34% 44% 19% 2% Strongly agree Agree Neutral Disagree A SUCCESSFUL LIQUID WORKFORCE IS A SIGNIFICANT COMPETITIVE ADVANTAGE
  10. 10. THE FOUR ‘P’s’ OF PRODUCT, PLACE, PRICE, PROMOTION AND PLACE ARE SHIFTING TO THE FOUR ‘E’s’ OF EXPERIENCE, EXCHANGE, EVANGELISM AND EVERYWHEREHUMANS TREND 4 DESIGN FOR
  11. 11. THE ERA OF MASS PERSONALIZATION PERCENT OF EXECUTIVES THAT SAY A IS A FOR THE ORGANIZATION 23% 55% 21% 2% Top Priority Top 3 Priority Top 5 Priority Not Top 5 (N=566)
  12. 12. TREND 5 THE WITH GREAT CHANGE COMES EQUALLY GREAT RESPONSIBILITY TRUST
  13. 13. GAINING TRUST TO GROW 27% 42% 24% 7% 1% Strongly agree Agree Neutral Disagree WE’RE ENTERING ENTIRELY NEW DIGITAL INDUSTRIES THAT HAVE YET TO BE DEFINED 36% 42% 18% 5%1% Strongly agree Agree Neutral Disagree TRANSPARENCY IS IMPERTATIVE TO GAIN FAVORABLE PUBLIC OPINION AND TRUST
  14. 14. TO CREATE COMPETITIVE ADVANTAGE ENGAGE ECOSYSTEMS TO CREATE NEW DIGITALBUSINESS MODELS EMBRACE TECHNOLOGIES SUCHASAITO GLEAN ANDAPPLY CUSTOMER INSIGHTS BUILD TRUSTTHROUGH TRANSPARENCY AND SECURITY OF CUSTOMER DATA
  15. 15. TO LEARN MORE, PLEASE CONTACT US Gregor Davidson Managing Director Accenture Strategy gregor.davidson@accenture.com Follow us on Twitter @AccentureCPG @Accenture Kurt Busschop Managing Director Accenture Technology kurt.busschop@accenture.com Rob Graf Managing Director Accenture Strategy robert.m.graf@accenture.com www.accenture.com/consumergoodstechvision

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