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Meet Your New Taxpayers Agent: Accenture Digital Taxpayers Research 2017

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We investigated taxpayers’ openness to the technology in 12 countries - Australia, Denmark, France, Ireland, Japan, Netherlands, New Zealand, Norway, Singapore, Spain, UK and US.

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Meet Your New Taxpayers Agent: Accenture Digital Taxpayers Research 2017

  1. 1. Accenture Digital Taxpayers Research 2017 MEET YOUR NEW TAXPAYER AGENT
  2. 2. Copyright © 2017 Accenture All rights reserved. 2 Every day, we are finding new ways to use and benefit from artificial intelligence (AI). But how do taxpayers feel about AI as a way to simplify their tax dealings with revenue agencies? Are they ready to use it to get more personalized services? So we decided to investigate taxpayers’ openness to the technology in 12 countries - Australia, Denmark, France, Ireland, Japan, Netherlands, New Zealand, Norway, Singapore, Spain, UK and US.
  3. 3. FIRST, WE HAD TO CHECK HOW MUCH TAXPAYERS KNOW ABOUT AI. THE RESULTS WERE GOOD NEWS: know what it ishave heard of AI 3 87% 51% Copyright © 2017 Accenture All rights reserved.
  4. 4. of taxpayers seek online customer support via virtual assitants 22% ABOUT ONE IN FIVE TAXPAYERS IS ALREADY USING AI IN THEIR LIVES TODAY. of taxpayers use voice-enabled digital assistants, such as Siri and Google Now 22% of taxpayers use smart home devices, such as the Nest and Ecobee thermostats 21% 4Copyright © 2017 Accenture All rights reserved. 4
  5. 5. 5Copyright © 2017 Accenture All rights reserved. SO WE DECIDED TO SEE WHAT THEY THOUGHT OF A NEW WAY TO USE AI
  6. 6. 6 MEET “MY DIGITAL TAX AGENT” Copyright © 2017 Accenture All rights reserved.
  7. 7. MY DIGITAL TAX AGENT IS A VIRTUAL ASSISTANT THAT WOULD RUN IN THE BACKGROUND ON ANY DEVICE IT DOESN’T COLLECT OR TRANSMIT ANY DATA TO THE TAX AUTHORITY WITHOUT THE TAXPAYER’S APPROVAL IT CAN ADDRESS ANY TAX QUERY USING SIMPLE LANGUAGE OVER TIME, IT WOULD BECOME MORE INTELLIGENT ABOUT EACH TAXPAYER’S PERSONAL AND PROFESSIONAL TAX SITUATION EVENTUALLY, IT WOULD ORGANIZE EVERY PIECE OF INFORMATION ABOUT EACH TAXPAYER – EFFORTLESSLY 7Copyright © 2017 Accenture All rights reserved.
  8. 8. TAXPAYERS, PARTICULARLY THOSE AGED 25-34 YEARS OLD, ARE ENTHUSIASTIC 45% 67% 65% 61% 78% 72% describe My Digital Tax Agent as new and different say that it is either extremely relevant or very relevant to their needs would be interested in using My Digital Tax Agent ALL TAXPAYERS GLOBALLY 25–34 YEAR OLDS They say they expect My Digital Tax Agent to help them reduce or eliminate errors and make the process of tax filing more convenient 8Copyright © 2017 Accenture All rights reserved.
  9. 9. 1 The Accenture Global Taxpayers Survey 2017 was conducted in March/April 2017 among 6,500 taxpayers aged 18+ who have interacted with their federal tax authority in the last 12 months. The online survey was executed by Market Knowledge Online (MKO) with the confidence level of 95% in twelve countries: Australia, Denmark, France, Ireland, Japan, Netherlands, New Zealand, Norway, Singapore, Spain, the U.K. and the U.S. We surveyed 500 taxpayers in each country, apart from in the U.S. where the sample was 1,000. Respondents were surveyed in their local languages, with English used in Singapore. Respondents included part- and full-time employees, retirees, the self-employed, and small business owners. ABOUT THE RESEARCH ABOUT ACCENTURE Visit us at: Accenture.com Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High performance. Delivered. are trademarks of Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinnedby the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 401,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.
  10. 10. 1 FOR MORE INFORMATION VISIT: https://www.accenture.com/us-en/insight-new-revenue-agencies

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