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Media-Morphosis Transforming Media and Entertainment


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Media & entertainment companies need a flexible vision that can adapt to changing market conditions.

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Media-Morphosis Transforming Media and Entertainment

  1. 1. Copyright © 2020 Accenture. All rights reserved. 1 MEDIA- MORPHOSIS: Transforming media & entertainment Accenture Communications and Media
  2. 2. 2Copyright © 2020 Accenture. All rights reserved. How is digital rewriting the rules of competition? Reshaping the competitive landscape Consumers have ever- changing expectations– so you need to know more about your customers, faster. The world is more complex and less predictable, making it difficult to plan ahead with confidence. New entrants are leveraging new technologies to launch disruptive business models. Innovation is no longer in-sourced; you need to incorporate new technologies and ecosystems with agility.
  3. 3. 3Copyright © 2020 Accenture. All rights reserved. These trends can be felt by all roles in the value chain. The roles that media and entertainment companies play today will continue to evolve. Theevolving mediavaluechain Legacy content creators are no longer industry gatekeepers TUNE UP Network brands give way to content titles and digital brands NETWORKS D2C is commoditized by the internet provider DISTRIBUTORS Digital media rejoins the physical world CONSUMERS
  4. 4. 4Copyright © 2020 Accenture. All rights reserved. You can build an agile, digital business model that both creates new capabilities and fuels the core of your business. Follow these three phases to transformation. Ourtransformation approach 01 TUNEUP 02 TUNE IN 03 TAKE OFF
  5. 5. Start with the core to meet the demands of the multi-dimensional media landscape. • Transform your supply chain to overcome inefficiencies and unlock trapped value. • Collect richer data and create a platform-based approach. Copyright © 2020 Accenture. All rights reserved. 5 01 TUNEUP
  6. 6. 6Copyright © 2020 Accenture. All rights reserved. Product How to engage the new “cross age” generation of people expecting round the clock access to best stories and traditional viewers? REIMAGININGTHECONTENTBUSINESS Content companies need to become “intelligent enterprises” and reinvent their fundamental content capabilities to compete at speed. The main transformations are: Monetization innovation How to transform the linear core business, converging it with emerging but still niche digital business without increasing cost of sales? Reinvent production and content supply chain How to reduce hourly production cost making the content more “intelligent” and valuable?
  7. 7. Put the consumer at the heart of your growth strategy as you invest in technology to fuel future growth. • Use new channels and technologies to get closer to existing audiences. • Identify new target segments. • Develop the new content, channels and delivery mechanisms that will drive new revenues. Copyright © 2020 Accenture. All rights reserved. 7 02 TUNEIN
  8. 8. Copyright © 2020 Accenture. All rights reserved. 8 CORETECHNOLOGYINVESTMENTS Media and Entertainment companies have strategic advantages, which, if “digitalized”, are well-placed to create value in their core & eventually new businesses: Distinctive Editorial Voice & Tone Cross-Media Advertising Ad Buyer Transparency to Improve Outcomes Content Creation & Acquisitions Brand Awareness, Audience Reach and Engagement
  9. 9. Copyright © 2020 Accenture. All rights reserved. 9 Deploya platform-based approachto leveraging data Drive increased audience engagement RAPID PLATFORM VALUE CYCLE Enhance monetization & yield Target investments in content, products and services Drive increased audience engagement Collect audience data Quick decision-making to optimize engagement and monetization is key
  10. 10. Win the hearts, minds and share of wallet of tomorrow’s consumers as an agile and multi-dimensional media company. • Design, pilot and rapidly industrialize new content, services and tailored offerings. • Enrich the audience experience and scale the New. • Explore B2B, B2C or platform partnerships to drive value. Copyright © 2020 Accenture. All rights reserved. 10 03 TAKEOFF
  11. 11. 11Copyright © 2020 Accenture. All rights reserved. Direct to consumer Corner a content market to develop a direct-to-consumer offering. MEDIAANDENTERTAINMENTSTRATEGIES Digital disruption provides an opportunity to reimagine what it means to be a “media” company- and fulfil this vision in fresh and innovative ways. There are a number of possible choices, all equally good, that should be considered: Digital first Develop digital first offerings to reach new audiences across super-platforms. Lifestyle ecosystem Influence a consumer market beyond content and across their lifestyle. D2C-as-a-Service Offer leading D2C capabilities as a service.
  12. 12. Copyright © 2020 Accenture. All rights reserved. 12 Pivottothefuture ofmediatoday Accenture is helping media businesses design, pilot, and scale new products and offerings faster, allowing them to tap into growth and rotate to the New.
  13. 13. Contacts: SHAD FAMILY Managing Director Lead – Media and Entertainment North America Copyright © 2020 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture. in/george-nazi-b9b128 RAFFAELLA MASOERO Managing Director Lead – Media and Entertainment Europe in/raffaella-masoero-46483140 MIKE CHAPMAN Media and Entertainment and Video Strategy Global Lead in/mike-chapman-426717