Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#TECHVISION2020The I in Experience Technology Accenture Tech Vision 2020 - Trend 1

#TECHVISION2020The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 5
But people have questions
about the personalization
methods businesses use.
Recent security breaches and increased scrutiny have
contributed to mistrust in data gathering practices and
sinking attitudes toward black-box personalization. In RSA
Security’s Data Privacy & Security Survey for 2019, only 17% of
respondents said they thought personalized ads were ethical,
and only 24% said personalizing newsfeeds is ethical.
of respondents said they
thought personalized
ads were ethical
17%
said personalizing
newsfeeds is ethical
24%
The Dark Side of Customer Data.
(2019, February 6). RSA Security.

Related Books

Free with a 30 day trial from Scribd

See all

Comments are closed

  • Be the first to comment

    Be the first to comment

    Login to see the comments

  • BornaBarua

    Jul. 29, 2021
  • AhmedAlKailani

    Jul. 29, 2021
  • JhonJavierNegretecav

    Jul. 29, 2021
  • LongLiveme

    Jul. 29, 2021
  • BetinaSilva2

    Jul. 29, 2021
  • vjirgale

    Jul. 30, 2021
  • propestcontrolgoldcoast

    Jul. 30, 2021
  • DilipSingh207

    Jul. 30, 2021
  • LuzhElynGetes

    Jul. 30, 2021
  • KaranGill54

    Jul. 30, 2021
  • ssuserd77263

    Jul. 30, 2021
  • SubramaniamKannan6

    Jul. 30, 2021
  • ssuser068fc1

    Jul. 30, 2021
  • ssuser835e8a

    Jul. 30, 2021
  • AdjeteyOsman

    Jul. 30, 2021
  • guptanadipalli

    Jul. 30, 2021
  • SmileFigueiredo

    Jul. 30, 2021
  • ImaliChathuranga

    Jul. 30, 2021
  • LicdoMisaelGomezPea

    Jul. 30, 2021
  • ShreemAryal

    Jul. 30, 2021

#TECHVISION2020The I in Experience Technology Vision 2020 | accenture.com/technologyvision 5 But people have questions about the personalization methods businesses use. Recent security breaches and increased scrutiny have contributed to mistrust in data gathering practices and sinking attitudes toward black-box personalization. In RSA Security’s Data Privacy & Security Survey for 2019, only 17% of respondents said they thought personalized ads were ethical, and only 24% said personalizing newsfeeds is ethical. of respondents said they thought personalized ads were ethical 17% said personalizing newsfeeds is ethical 24% The Dark Side of Customer Data. (2019, February 6). RSA Security.

Views

Total views

1,514,435

On Slideshare

0

From embeds

0

Number of embeds

532,594

Actions

Downloads

10,322

Shares

0

Comments

0

Likes

10,766

×