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Accenture Intelligent Patient Services

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Discover how better patient services can improve health outcomes. Visit https://accntu.re/2EJky9W to learn more.

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Accenture Intelligent Patient Services

  1. 1. IT’SNOT JUSTLIFE, IT’SLIVING How better patient services can improve health outcomes Patient inspired. Outcome driven.
  2. 2. Copyright © 2017 Accenture. All rights reserved. 2
  3. 3. PATIENTSERVICES: PATIENTSWANTANDVALUETHEM Copyright © 2017 Accenture. All rights reserved. 3 of patients believe pharma companies have a responsibility to provide information and services that complement their products use patient services when they are aware of them of patients greatly value services when they use them
  4. 4. PATIENTSERVICES: PHARMAISINVESTINGINTHEM Copyright © 2017 Accenture. All rights reserved. 4 Of companies are raising their investment in patient-centric capabilities over the next 18 months. 85% 2016 2 Years Average number of services offered by pharmaceutical companies 8.8 13.6 +54% 2016 18 months
  5. 5. PATIENTSERVICES: BUTFEWPATIENTSORHCPs KNOWABOUTTHEM Copyright © 2017 Accenture. All rights reserved. 5 of patients are very aware of patient services of HCPs are very aware of patient services from pharma companies.
  6. 6. Copyright © 2017 Accenture. All rights reserved. 6
  7. 7. PHARMAISRELYING ONSALESREPS TOTALKABOUT SERVICES… Copyright © 2017 Accenture. All rights reserved. 7 Most pharma companies primarily use sales reps to make HCPs aware of patient services— and rely on the HCPs to make their patients aware. And 70% of HCPs cite sales reps as the #1 way they hear about patient services from pharma companies.
  8. 8. 8 And 70% of HCPs cite sales reps as the #1 way they hear about patient services from pharma co’s. Almost half of HCPs hear about services from sales reps less than 25% of the time—they hear about them even less through other channels. …BUTMOST SALESREPS AREN’TTALKING ABOUTTHEM Copyright © 2017 Accenture. All rights reserved.Copyright © 2017 Accenture. All rights reserved. PHARMAISRELYING ONSALESREPS TOTALKABOUT SERVICES…
  9. 9. ANDWHENSALESREPSDO,ITISAS ANADD-ONTOTHEPRODUCT Copyright © 2017 Accenture. All rights reserved. 9
  10. 10. SOHCPS RARELY TALK TOPATIENTSABOUTTHEM Copyright © 2017 Accenture. All rights reserved. 10 Just 15% of HCPs always personally share information on services with their patients. When 64% of patients want to hear about services from their HCPs.
  11. 11. IS IT ANY WONDER PATIENTAWARENESS IS SO LOW? Copyright © 2017 Accenture. All rights reserved. 11
  12. 12. Copyright © 2017 Accenture. All rights reserved. 12 LET’SCONSIDER SOPHIA’SPERSPECTIVE Sophia: • A single working mom • Recently diagnosed with breast cancer • And a daughter with ADHD She faces immense challenges and is at her most physically and emotionally vulnerable. Doestreatmenthavetobe onemorechallenge?
  13. 13. WHATIFPATIENTSERVICES WEREDIFFERENT? Copyright © 2017 Accenture. All rights reserved. 13 PHARMA COMPANIES WENT TO MARKET WITH OUTCOMES VS. PRODUCTS1 HCPs UNDERSTOOD HOW SERVICES HELP DELIVER BETTER OUTCOMES2 PATIENTS WERE MORE AWARE OF SERVICES AND USE THEM MORE3 PATIENTS STAYED ON TREATMENT AND HAD BETTER OUTCOMES4
  14. 14. Copyright © 2017 Accenture. All rights reserved. 14 YOUCANHELPHCPsBECOME “SUPERRECOMMENDERS” OFPATIENTSERVICES THEYCANBEDIFFERENT
  15. 15. THEYCANBEDIFFERENT SUPERRECOMMENDERSALWAYS RECOMMENDPATIENTSERVICES Copyright © 2017 Accenture. All rights reserved. 15 Are very aware of Patient Services. Hear about services 51-100% of the time from sales reps. Believe better patient outcomes is the primary benefit of offering patient services. See no barriers to recommending Patient Services.
  16. 16. THEYCANBEDIFFERENT RECOMMENDERS:SUPERVSINFREQUENT Copyright © 2017 Accenture. All rights reserved. 16 AWARENESS OF PATIENT SERVICES HOW FREQUENTLY DO YOU HEAR ABOUT PATIENT SERVICES FROM SALES REPS? WHAT IS THE PRIMARY BENEFIT OF OFFERING PATIENT SERVICES? WHAT BARRIERS DO YOU EXPERIENCE IN OFFERING PATIENT SERVICES? DURING WHICH STAGE OF THE TREATMENT JOURNEY DO YOU PRIMARILY RECOMMEND PATIENT SERVICES? 81% 51-100% OF THE TIME VERY AWARE 45% BETTER PATIENT OUTCOMES32% NO BARRIERS42% SUGGEST SERVICES IRRESPECTIVE OF THE TREATMENT STAGE30% SUPER RECOMMENDERS (always recommend) LESS AWARE21% LESS THAN 25% OF THE TIME53% PROVIDE VALUABLE INFORMATION TO PATIENTS28% HAVE A POOR UNDERSTANDING OF WHAT IS AVAILABLE42% SUGGEST SERVICES MOSTLY TO PATIENTS WHO ASK36% INFREQUENT RECOMMENDERS (rarely or never recommend)
  17. 17. THEYCANBEDIFFERENT BYCLOSINGTHEGAPS Copyright © 2017 Accenture. All rights reserved. 17 Engagement Gap Focus “conversations” with HCPs (and the market) on outcomes–across all channels and with greater frequency. Product and Service Gap Refocus commercial functions from developing and marketing brands to designing and marketing holistic patient solutions. R&D and Commercial Gap Rigorously generate evidence on the effect of patient services–starting with clinical trials.
  18. 18. Copyright © 2017 Accenture. All rights reserved. ACCENTURE INTELLIGENT PATIENTSERVICES LEARNMORE: accenture.com/patientservices

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