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A New Lease on Life: Brands can reclaim growth with Living Marketing

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Living marketing creates and delivers top-line growth by ensuring that brands, products and services are hyper-relevant to every customer and are part of a unique, personalized experience. Visit https://accntu.re/2LemDha to learn more.

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A New Lease on Life: Brands can reclaim growth with Living Marketing

  1. 1. Copyright © 2018 Accenture. All rights reserved. 1 A NEW LEASE ON LIFE Brands can reclaim growth with Living Marketing
  2. 2. Copyright © 2018 Accenture. All rights reserved. 2 TRADITIONAL BRANDS ARE LOSING TO NEW AND NIMBLE COMPETITORS…WHY?
  3. 3. Copyright © 2018 Accenture. All rights reserved. 3 …BECAUSE THEY Offer a unique customer proposition Establish a direct customer connection Quickly build capabilities to fulfill customers’ needs
  4. 4. Copyright © 2018 Accenture. All rights reserved. 4 CMOs ARE NOW CHARGED WITH DELIVERING GROWTH of CEOs view the CMO as one of the C-suite executives most responsible for driving growth
  5. 5. Copyright © 2018 Accenture. All rights reserved. 5 HOW CAN CMOS DO THIS?
  6. 6. Copyright © 2018 Accenture. All rights reserved. 6 WITH LIVING MARKETING: Create topline growth by ensuring brands, products and services are hyper-relevant to every customer and part of a unique and personalized experience
  7. 7. Copyright © 2018 Accenture. All rights reserved. 7 LIVING MARKETING = GREAT CUSTOMER EXPERIENCES of marketers agree CX is important, but only are doing something about it Companies that “get CX right” outperform their peers on revenue gains, and meet/exceed customers’ expectations for CX 91 percent of the time
  8. 8. Copyright © 2018 Accenture. All rights reserved. 8 LIVING MARKETING = HYPER-RELEVANCE of CEOs acknowledge that their products, services and experiences should be more meaningful and relevant to customers
  9. 9. Copyright © 2018 Accenture. All rights reserved. 9 LIVING MARKETING = COLLABORATION CUSTOMER CENTERED GROWTH Extended ecosystem Data & insights Evolving marketing for the future Customer value experience Customer experience Organization capability
  10. 10. Copyright © 2018 Accenture. All rights reserved. 10 LIVING PROOF Meliá Hotels embraced Living Marketing by launching a holistic effort that grew direct sales by 27 percent in one year, added one million new loyalty members, and increased marketing ROI by 25 percent.
  11. 11. Copyright © 2018 Accenture. All rights reserved. 11 RECLAIM RELEVANCE • Lead with experiences • Extended ecosystems • Fluency in data and insights • Ongoing costs vs. value • Agile Platforms
  12. 12. Copyright © 2018 Accenture. All rights reserved. 12 LEARN HOW TO CREATE LIVING MARKETING @AccentureConslt Accenture Consulting Accenture.com/LivingMarketing VISIT:

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