Pathways 2012 - Twitter

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Pathways To Entrepreneurial Success 2012: Social Media Basics Series: Twitter For Business Success by Arthur Catalanello (www.arthurcatalanello.com)

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Pathways 2012 - Twitter

  1. 1. Getting Your Business Started with Social Media Arthur Catalanello - Harvey Research, Inc. and Arthur Catalanello Consulting Breakout Session 1 – Social Media Basic Series: Twitter For Business Success
  2. 2. <ul><li>A global, real-time information network that allows you to communicate, share information and build a community . . . 140 characters at a time. </li></ul>
  3. 3. <ul><li>Listen and learn </li></ul><ul><li>Reach new audience </li></ul><ul><li>Be found </li></ul><ul><li>Build community </li></ul><ul><li>Humanize business </li></ul><ul><li>Establish expertise </li></ul><ul><li>Enhance brand </li></ul><ul><li>Pull vs. push </li></ul><ul><li>Engage </li></ul>
  4. 4. <ul><li>Complete profile </li></ul><ul><li>Branding consistency </li></ul><ul><li>Learn “twitter-speak” </li></ul><ul><li>Communications plan </li></ul><ul><li>Follow and watch </li></ul><ul><li>Engage in conversations </li></ul>
  5. 5. <ul><li>Search and listen </li></ul><ul><li>Build and engage </li></ul><ul><li>Formula (70-20-10) </li></ul><ul><li>“ Social” and manners </li></ul><ul><li>Transparency = credibility/trustworthiness </li></ul><ul><li>Keywords (#hashtags) </li></ul><ul><li>Apps </li></ul><ul><li>Measurement and strategy </li></ul><ul><li>Tutorial </li></ul>
  6. 6. <ul><li>Contact me via the following </li></ul><ul><li>LinkedIn www.LinkedIn.com/in/ArthurCatalanello </li></ul><ul><li>twitter @acatalanello </li></ul><ul><li>Google+ +a.catalanello </li></ul><ul><li>email [email_address] </li></ul><ul><li>Phone 585-261-5808 </li></ul><ul><li>Web www.arthurcatalanello.com </li></ul>

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