1.
ARTHUR CATALANELLO
Marketing Portfolio

2.
CONTENTS
 Bio
 Paid media example
 Owned media example
 Earned media example
 Shared media example
 Summary
 Contact info

3.
BIO
 I maximize the bang of the marketer’s buck! Here’s how…
 I’m a rare blend of left-brain analytical and right-brain creative. I’m a
marketer with extensive experience in market research,
communications strategy and execution, social media content and
management, project management, business analysis, sales support,
training and client relationship management.
 I’ve successfully measured the communications effectiveness of over
200,000 print and digital advertisements, in over 200 different
industry verticals and consumer segments (list:
http://bit.ly/ArthurCatalanelloClients), leading to increased sales and
demonstrated ROI.
https://www.linkedin.com/
in/arthurcatalanello

4.
PAID MEDIA –VANGOE.COM
 Vangoe.com is a start-up competing
with eBay.
 Created and managed a targeted paid
Facebook ads campaign with a $2,000
budget to generate website clicks.
 Two sets of creative (traditional and
carousel style) ran for 17 days.
 Ads reached 260,154 people.
 Ads generated 5,411 website clicks.
 Cost per website click was $0.39.

5.
OWNED MEDIA – HARVEY RESEARCH, INC.
 This blog post utilized a proprietary
database of advertisement readership
scores.
 Trends and normative data for
advertisement recall based on size
and color were analyzed.
 This post was the second part of a
two-part blog post shared on the
Harvey Research website
(harveyresearch.com).
 http://www.harveyresearch.com/the-
impact-of-size-on-advertisement-
recall/

6.
EARNED MEDIA –THE AUGUST GROUP
 Created and organized earned media
campaign to promote a fundraiser for
The August Group
 Promotion involved press release,
flier and social media posts on
LinkedIn, Facebook andTwitter
 Tracey Aiello, leader ofThe August
Group, was interviewed by the 13
WHAM morning show as a result of
our promotional outreach.

7.
SHARED MEDIA –THE MUSSAR INSTITUTE
 Managed social media forThe Mussar
Institute to promote virtual and in-
person events.
 Virtual event partnered with other
organizations to co-promote specific
posts as well as the virtual event.
Specific posts were shared by
individuals and partnering
organizations to drive participation.
 Social media efforts included a
Facebook page, a Facebook group, a
YouTube channel and twoTwitter
accounts.

8.
EXPERIENCE SUMMARY
Website Blog Facebook Twitter LinkedIn
Instagram Pinterest Snapchat YouTube GooglePlus
Google Analytics Yelp Email Training/Speaking Research

9.
EXPERIENCE SUMMARY
 Email & newsletters
 Social media (paid & organic)
 Marketing collateral (sales sheets & brochures)
 Content marketing (websites & blogs)
 Direct mail
 Video
 Research, metrics & analytics
 Additional details and work samples available upon request.

10.
CONTACT INFO
 Arthur@ArthurCatalanello.com
 https://www.ArthurCatalanello.com
 https://www.linkedin.com/in/arthurcatalanello
 Cell: 585.261.5808