The choice of the main players established in Brazil was made in relation to the brand has a unique selling point beside multi-brand shops as Daslu and NK Store. So the main players considered were: Benchmark
Has a unique selling point in Rio de Janeiro and can be found in multi-brand Daslu. Its history and know-how are one of the strong points of the tag. In addition, created a product synonym brand handbag with chain handle Despite having a space in Daslu, the brand has a unique selling point near the shop of LV, and has as a brand differentiator, a lower price than practiced by LV Has an exclusive buyout, located in one of the noblest neighborhoods of Sao Paulo, Jardins. Despite being part of LVMH group, I consider this one of the main players due to your tradition and creating a play icon as the bag Lady Dior Became a strong to create two icons brand handbag Kelly and the Birkin. I believe this marks the main competitor of LV because it has a know-how and history similar to the mark, starting to produce handmade leather bags
After analyzing the brand's main competitors, I was able to conclude that the brand differentiator is that it is synonymous of quality, style and exclusivity, for possessing a unique selling point of the brand, can maintain its main association, the exclusivity.