The choice of the main players established in Brazil was made in relation to the brand has a unique selling point beside m...
Has a unique selling point in Rio de Janeiro and can be found in multi-brand Daslu. Its history and know-how are one of th...
After analyzing the brand's main competitors, I was able to conclude that the brand differentiator is that it is synonymou...
Assortment Louis Vuitton vs. Players
<ul><li>Is able to be always  innovating  its products, without losing their  classic identity ,  that put it at a level w...
The customer perception of the different luxury brands (established in Brazil) Lifestyle  Lifestyle Tradition Finishing Qu...
Thanks!
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Louis vuitton

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Ana Carolina Menezes de Oliveira

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Louis vuitton

  1. 2. The choice of the main players established in Brazil was made in relation to the brand has a unique selling point beside multi-brand shops as Daslu and NK Store. So the main players considered were: Benchmark
  2. 3. Has a unique selling point in Rio de Janeiro and can be found in multi-brand Daslu. Its history and know-how are one of the strong points of the tag. In addition, created a product synonym brand handbag with chain handle Despite having a space in Daslu, the brand has a unique selling point near the shop of LV, and has as a brand differentiator, a lower price than practiced by LV Has an exclusive buyout, located in one of the noblest neighborhoods of Sao Paulo, Jardins. Despite being part of LVMH group, I consider this one of the main players due to your tradition and creating a play icon as the bag Lady Dior Became a strong to create two icons brand handbag Kelly and the Birkin. I believe this marks the main competitor of LV because it has a know-how and history similar to the mark, starting to produce handmade leather bags
  3. 4. After analyzing the brand's main competitors, I was able to conclude that the brand differentiator is that it is synonymous of quality, style and exclusivity, for possessing a unique selling point of the brand, can maintain its main association, the exclusivity.
  4. 5. Assortment Louis Vuitton vs. Players
  5. 6. <ul><li>Is able to be always innovating its products, without losing their classic identity , that put it at a level where it is today . </li></ul>Assortment
  6. 7. The customer perception of the different luxury brands (established in Brazil) Lifestyle Lifestyle Tradition Finishing Quality Status
  7. 8. Thanks!

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