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Presentazione Classe Ducale

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forza motrice del progetto promosso da Parma Couture. Nasce a Parma un prestigioso marchio di abbigliamento maschile di alta qualità artigianale. Unire sotto un unico brand la produzione dei migliori artigiani presenti nel panorama sartoriale di Parma è l’obiettivo dell’iniziativa rivolta all’uomo di oggi che nelle sue scelte privilegia l’originalità delle creazioni ed esige la loro perfetta realizzazione.

Il talento e la maestria che gli artigiani parmensi sono in grado di esprimere, derivati dall’esperienza maturata da ciascuno nella sua personale specializzazione, garantiscono l’alta qualità di una gamma completa di prodotti di sartoria e complementi di abbigliamento maschile: camiceria, maglieria, cravatte, articoli di pelletteria e accessori.

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Presentazione Classe Ducale

  1. 1. LA FORZA DEL SINGOLO, LA POTENZA DEL GRUPPO.
  2. 2. PARMA JANUARY 2009 SETTE IMPRENDITORI CON UN FORTE INTERESSE VERSO IL MERCATO GLOBALE COSTITUISCONO LA FORZA MOTRICE DEL PROGETTO PROMOSSO DA PARMA COUTURE.
  3. 3. PARMA JANUARY 2009 IL PROGETTO, COLLOCATO NEL SEGMENTO MAN FASHION, VIENE IDENTIFICATO CON UN BRAND MOLTO EVOCATIVO.
  4. 4. IDEM SENTIRE, IDEM COMUNICARE.
  5. 5. ONCE UPON A TIME ... in a little town where Made in Italy was born. Parma, situata a Sud-Est di Milano, tra il fiume Po e i monti dell’Appennino, sfoggia con orgoglio l’appellativo di “petite capitale” attribuitole quando, all’inizio del XIX secolo, il suo Ducato venne annesso alla Francia. Parma, “petite” per di- mensione e “capitale” per vocazione, si è nei secoli distinta per la qualità dello stile di vita dei suoi cittadini. La grande musica, la grande gastronomia, la grande scuola profumie- ra e molte delle arti umane che si sono affermate nel mon- do come espressione dell’eccellenza comunemente detta “Made in Italy” sono originarie di qui. L’amore dei parmigiani per il bello in tutte le sue declina- zioni, compresa quella dell’abbigliamento, è un sentimento trasversale che si è sedimentato nel tempo, a partire da quel Duca Alessandro Farnese celebre anche per l’eleganza del suo vestire. Ed è proprio per soddisfare le richieste di tanti personaggi raffinati ed esigenti come il Duca che, si è con- solidato a Parma un artigianato sartoriale di alta qualità il quale, ancora oggi, nel poliedrico scenario della globalizza- zione, rappresenta un punto di riferimento per l’uomo dina- mico e cosmopolita.
  6. 6. IT’S HAPPENING NOW Nasce a Parma un prestigioso marchio di abbigliamento ma- schile di alta qualità artigianale. Unire sotto un unico brand la produzione dei migliori arti- giani presenti nel panorama sartoriale di Parma è l’obiettivo dell’iniziativa rivolta all’uomo di oggi che nelle sue scelte pri- vilegia l’originalità delle creazioni ed esige la loro perfetta re- alizzazione. Il talento e la maestria che gli artigiani parmensi sono in grado di esprimere, derivati dall’esperienza maturata da ciascuno nella sua personale specializzazione, garanti- scono l’alta qualità di una gamma completa di prodotti di sartoria e complementi di abbigliamento maschile: camice- ria, maglieria, cravatte, articoli di pelletteria e accessori.
  7. 7. IL VALORE DELL’INSIEME è SUPERIORE ALLA SOMMA DEI SUOI COMPONENTI.
  8. 8. JANUARY 2009 GOES TO CHINA CONCEPT TEST A SHANGAI E HUANGZHOU.
  9. 9. PARMA JANUARY/JUNE 2010 BY APPOINTMENT TO THE DUKE’S HEIR NASCE LA PRIMA COLLEZIONE CLASSE DUCALE.
  10. 10. SHANGHAI SEPTEMBER 2010 UP ON THE CATWALK LA COLLEZIONE CLASSE DUCALE TRA I PROTAGONISTI DELL’EVENTO AL MO.CA DI SHANGHAI.
  11. 11. PARMA DECEMBER 2010 IN PARMA PEOPLE NEVER TIRE OF DRESSING UP LA COLLEZIONE FALL/WINTER 2011 PRONTA PER LA PRESENTAZIONE.
  12. 12. tokio JANUARY 2011 LA COLLEZIONE FALL/WINTER 2011. PRESENTATA ALLA MANIFESTAZIONE MODA ITALIA INCONTRA IL FAVORE DEI BUYERS ASIATICI.
  13. 13. SHANGHAI MARCH 2011 DUKE’S COURT LIVES IN SHANGHAI LA STORIA, LA MUSICA, L’ARTE E LA GASTRONOMIA DEL DUCATO, PRESTIGIOSO CONTORNO ALLA PRESENTAZIONE DELLA COLLEZIONE.
  14. 14. NEXT STEPS... COMPIUTA CON SUCCESSO LA FASE DI LANCIO DEL PROGETTO, CLASSE DUCALE è IMPEGNATA AL CONSOLIDAMENTO DEGLI SPAZI CONQUISTATI E SI PROIETTA VERSO I NUOVI MERCATI .
  15. 15. MANY THANKS TO: CHE HANNO FATTIVAMENTE CONTRIBUITO ALLA REALIZZAZIONE E SOSTENUTO IL PROGETTO .

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