Ana Canhoto

marketing social media research customer insight artificial intelligence brunel university london segmentation customer service digital higher education service automation digitalisation brunel business school academia marketing strategy advertising wom customer complaints job search customer feedback big data branding twitter service product innovation amswmc metaverse machine learning data quality teaching materials workshop lecture academic social media greenlit horizon2020 qualitative analysis innovation research centre six markets social enterprise the washing machine project bottom of the pyramid service failure customer satisfaction chatbot hospitality new normal crisis management business recovery covid19 digital marketing brand ecr marketing and advertising career tribal marketing personal branding science communication communication social media marketing sentiment analysis emotions coffee customer profiling financial services marketing communications campaign planning poe service recovery co-creation literature review job interview research agenda technology adoption consumer goods and services maslow hierarchy of needs consumer behaviour 4g mobile phone research methods information quality social capital social network budget marketing analysis business intelligence recession information systems conceptual framework surveillance tourism classroom ana isabel canhoto oxford brookes university business analytics