JOB SEARCH FOR MARKETING
STUDENTS
How social media can help you
land that job interview
Dr. Ana Isabel Canhoto
www.anacanh...
2
Job interviews
© Ana Isabel Canhoto 2014 www.anacanhoto.com
Three key questions:
1. Can you do the job? => Strengths
2. Will you love the job? => Motivation
3. Can we tolerate workin...
4© Ana Isabel Canhoto 2014 www.anacanhoto.com
5© Ana Isabel Canhoto 2014 www.anacanhoto.com
6© Ana Isabel Canhoto 2014 www.anacanhoto.com
• Online CV
• Is it updated? Does it
show case your skills and
ability?
• Pr...
7© Ana Isabel Canhoto 2014 www.anacanhoto.com
• Share interesting links, ask questions,
comment…
8
Identity
© Ana Isabel Canhoto 2014 www.anacanhoto.com
9© Ana Isabel Canhoto 2014 www.anacanhoto.com
• Ongoing conversation
• What drives you? What catches your attention? Are y...
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
14
Reputation
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
JOB SEARCH FOR MARKETING
STUDENTS
How social media can help you
land that job interview
Dr. Ana Isabel Canhoto
www.anacanh...
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Using social media in your job search

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This presentation discusses how social media can help marketing graduates showcase their strengths, motivation and personality, in order to stand out from other job candidates. It is supported by a video available here: http://youtu.be/BFJztsHU-kc

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Using social media in your job search

  1. 1. JOB SEARCH FOR MARKETING STUDENTS How social media can help you land that job interview Dr. Ana Isabel Canhoto www.anacanhoto.com @canhoto
  2. 2. 2 Job interviews © Ana Isabel Canhoto 2014 www.anacanhoto.com
  3. 3. Three key questions: 1. Can you do the job? => Strengths 2. Will you love the job? => Motivation 3. Can we tolerate working with you? => Fit 3© Ana Isabel Canhoto 2013 www.anacanhoto.com Source: http://www.forbes.com/sites/georgebradt/2011/04/27/top-executive-recruiters- agree-there-are-only-three-key-job-interview-questions/
  4. 4. 4© Ana Isabel Canhoto 2014 www.anacanhoto.com
  5. 5. 5© Ana Isabel Canhoto 2014 www.anacanhoto.com
  6. 6. 6© Ana Isabel Canhoto 2014 www.anacanhoto.com • Online CV • Is it updated? Does it show case your skills and ability? • Professional photo • Strong summary section • Think what employers are looking for • List volunteer experience • Recommendations • Different from endorsing More: http://jobsearch.about.com/od/linkedin/ss/linkedin-profile-tips.htm
  7. 7. 7© Ana Isabel Canhoto 2014 www.anacanhoto.com • Share interesting links, ask questions, comment…
  8. 8. 8 Identity © Ana Isabel Canhoto 2014 www.anacanhoto.com
  9. 9. 9© Ana Isabel Canhoto 2014 www.anacanhoto.com • Ongoing conversation • What drives you? What catches your attention? Are you alert? • Public conversations • Don’t just RT; create content, too • Show case your personality • Professional photo • Craft your short bio • Link to more information about you • Develop your network • Follow industry experts More: http://mashable.com/2013/02/09/twitter-job-search/
  10. 10. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  11. 11. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  12. 12. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  13. 13. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  14. 14. 14 Reputation © Ana Isabel Canhoto 2014 www.anacanhoto.com
  15. 15. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  16. 16. JOB SEARCH FOR MARKETING STUDENTS How social media can help you land that job interview Dr. Ana Isabel Canhoto www.anacanhoto.com @canhoto

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