Social Media for Academics
May. 4, 2017•0 likes•717 views
Download to read offline
Report
Education
An overview of why academics should use social media, what platforms are available, and how to use them.
Ana CanhotoFollow
Recommended
Socially Sold - Social Media Marketing for Real EstateScout Digital Marketing
Unlocking the power of digital marketing for InterpretersMartina Eco
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
Strategies to Enhance Research Visibility, Impact & CitationsNader Ale Ebrahim
SocialMediaPresentation_2017Travis Drageset
Facebook, Inc.Giovanna Correa
More Related Content
Similar to Social Media for Academics
Brianna Peterson's PortfolioBriannapet10
Twitter: A powerful tool to Improve Research Visibility and ImpactNader Ale Ebrahim
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Making Social Media Work for Small OrganizationsBeth Kanter
Facebook - As a successful 'Business Tool'Geeth_anjali
Sharing Your SuccessesJessica Hipp
More from Ana Canhoto
AMSWMC MV NPD.pptxAna Canhoto
Data Qual.pptxAna Canhoto
MG5705 AI in Marketing to share.pptxAna Canhoto
Greenlit webinar CanhotoAna Canhoto
MCB Qualitative Analysis WorkshopAna Canhoto
Ces research festival lab info acAna Canhoto
Recently uploaded
WGPC Scoring Rubric TechSoup.pdfTechSoup
Economic Development in Information and AI Era: Experiences and ExpectationsChinnasamy Muthuraja
Imagenes Hotel Inter C.pdfGonella
Being at an RC: Expectations and Nitty-Gritty of Presentation Techniques, A R...Assoc. Prof. Dr. Vinod Kumar Kanvaria
Financing Higher Education in India.pptxShrutiMahanta1
Time management presentation.pptxssuser534f79
Social Media for Academics
- 1. Using social media to develop your research profile Dr. Ana Isabel Canhoto 5th May 2017 www.anacanhoto.com; @canhoto
- 2. © Ana Isabel Canhoto, 2017
- 3. © Ana Isabel Canhoto, 2017
- 4. © Ana Isabel Canhoto, 2017 Source: https://www.slideshare.net/primath/gruzd- hicss2013/16 0 200 400 600 800 10001200140016001800 Other motivation To be part of a professional community To promote initiatives related to my job To keep in touch with my colleagues To give visibility to my professional results To share professional interests To extend my professional network Motivations to use Social Media Adapted from https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media _use_in_Scholarly_Communication
- 5. © Ana Isabel Canhoto, 2017 Source: http://www.gla.ac.uk/media/media_397149_en.pdf Readership for individual blog posts far outstrips that of an average journal article cial media can help research reach more people As well as for individual academics
- 6. © Ana Isabel Canhoto, 2017
- 7. © Ana Isabel Canhoto, 2017 Source: doi:10.1186/s13059-014-0424-0
- 8. © Ana Isabel Canhoto, 2017 Everything you post online (including metadata): • Is public (even if you shared it privately) • Is searchable • Is permanent (or very, very, very difficult to delete) • Is not free
- 9. © Ana Isabel Canhoto, 2017
- 10. © Ana Isabel Canhoto, 2017 Adapted from https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media _use_in_Scholarly_Communication 0 500 1000 1500 2000 2500 Podcast Slideshare Twitter Blog - Wiki YouTube-Vimeo Facebook LinkedIn ResearchGate - Academia.edu Platforms used
- 11. © Ana Isabel Canhoto, 2017 Source: Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. 2011. Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54, 241-251
- 12. © Ana Isabel Canhoto, 2017
- 13. © Ana Isabel Canhoto, 2017 1. Create a digital identifier
- 14. © Ana Isabel Canhoto, 2017 2. Create an online profile
- 15. © Ana Isabel Canhoto, 2017
- 16. © Ana Isabel Canhoto, 2017
- 17. © Ana Isabel Canhoto, 2017 3. Make your outputs available
- 18. © Ana Isabel Canhoto, 2017
- 19. © Ana Isabel Canhoto, 2017
- 20. © Ana Isabel Canhoto, 2017 4. Connect with others
- 21. © Ana Isabel Canhoto, 2017 5. Join the conversation
- 22. © Ana Isabel Canhoto, 2017
- 23. © Ana Isabel Canhoto, 2017
- 24. © Ana Isabel Canhoto, 2017 6. Make your research / knowledge accessible
- 25. © Ana Isabel Canhoto, 2017
- 26. © Ana Isabel Canhoto, 2017
- 27. © Ana Isabel Canhoto, 2017
- 28. © Ana Isabel Canhoto, 2017
- 29. © Ana Isabel Canhoto, 2017
- 30. © Ana Isabel Canhoto, 2017
- 32. Media Message Audience Research Profile Peers vs. end users Goals and barriers Your agenda Features Norms Purpose Get noticed Add value Engage / move © Ana Isabel Canhoto, 2017
- 33. Using social media to develop your research profile Dr. Ana Isabel Canhoto 5th May 2017 www.anacanhoto.com; @canhoto