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The 5 Gamification Languages: The secret to gameful experiences that last (Gamilearn 2017 Keynote)

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Good design is at the heart of gamification and learning. To become outstanding designers, we must have a language to communicate our ideas to our teams. Sometimes our gameful design languages (or design approaches) are different and communication suffers. This talk outlines how you can find your primary gamification language and introduces five languages: (1) goals and challenges, (2) quality of content and context, (3) incentives, (4) motivating actions, (5) system mechanics. Each of these present different perspectives on pursuing gameful design, but they are not always distinct – in fact, being able to speak all five gamification languages fluently will make you a better gameful designers. The talk will introduce each gamification design language with examples of how to apply these languages in a gamified learning context. You will be able to self-assess your gamification language and comprehend the language of other gameful designers in your time. If you learn more than your primary gamification language, you can apply these languages to improve your gameful designs for wider audiences.

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The 5 Gamification Languages: The secret to gameful experiences that last (Gamilearn 2017 Keynote)

  1. 1. ABOUT ME I LEADAWONDERFULTEAM OF AMAZING STUDENTSAND POSTDOCSTHAT RESEARCH AFFECTIVE SYSTEMSAND GAMEFUL INTERACTIONAND EVALUATION. WE FOCUS ON GAMIFICATION, PHYSIOLOGICALAND AFFECTIVE COMPUTING RESEARCH,AND HOWTO DEVELOP NOVEL GAMING INTERFACES.
  2. 2. LANGUAGES Allow us to communicate with one another and understand our actions and the context in which these actions are done.
  3. 3. GAMIFICATION
  4. 4. “ ” It is important […] to understand how and why game structures do shape player behavior […] I HAVE NO WORDS & I MUST DESIGN: TOWARD A CRITICAL VOCABULARY FOR GAMES GREG COSTIKYAN, GAME DESIGNER
  5. 5. WHAT MAKES A GAME A GAME? ★ PRELUSORY GOALS ★LUSORY MEANS ★CONSTITUATIVE RULES ★LUSORY ATTITUDE
  6. 6. “ ” A GAME IS A CONTEXT WITH RULES AMONG ADVERSARIES TRYING TO WIN OBJECTIVES CLARK C. ABT, GAME THEORIST
  7. 7. LET’S ANALYZE A POPULAR GAME: POKÉMON GO • DESCRIBETHE FOLLOWING IN POKÉMON GO: • WHAT ARETHE OBJECTS INTHE GAME? • WHAT ATTRIBUTES DOTHE OBJECTS HAVE? • WHAT INTERNAL RELATIONSHIPS BETWEEN OBJECTS CANYOU FIND? • WHAT ENVIRONMENT DOESTHE GAME SYSTEM OPERATE IN?
  8. 8. Need Definition Example Competence Ability to function effectively in the environment Feedback that allows you to see your learning progress in a game Autonomy Independence and ability to alter the environment Ability to influence and set your own goals and tasks Relatedness The feeling of being connected to others in the environment The option to gather and mingle with other players in the game SELF-DETERMINATION THEORY Ryan and Deci (2000) distinguish between extrinsic and intrinsic motivation, where the latter is “the inherent tendency to seek out novelty and challenges, to extend and exercise one’s capacities, to explore, and to learn.”
  9. 9. GAMEFUL EXPERIENCE An interactive state occurring when a person • Perceives non-trivial achievable goals created externally • Is motivated to pursue them under an arbitrary set of behavioral rules • Evaluates that motivation as voluntary LANDERS, MEKLER, TONDELLO, KAPPEN, COLLMUS, NACKE, UPCOMING WORK
  10. 10. HOW DO WE CREATE GAMEFUL EXPERIENCES? THE LANGUAGES ARE TOOLS THAT HELP US UNDERSTAND HOW TO DESIGN FOR GAMEFUL EXPERIENCES
  11. 11. 5 GAMIFICATION LANGUAGES
  12. 12. 5 GAMIFICATION LANGUAGES 1. GOALS AND CHALLENGES 2. QUALITY OF CONTENT AND CONTEXT 3. INCENTIVES 4. VOLUNTARY INTERACTION 5. GAME MECHANICS
  13. 13. 1. GOALS AND CHALLENGES • Every game needs you to set a goal and help players affirm the goal • Players pursue different challenges to accomplish tasks they would not usually do • Reframe difficult tasks as challenges to overcome them gamefully
  14. 14. 2. QUALITY OF CONTENT AND CONTEXT • Focus on designing the experience of players • Personalize the content • Be mindful of the context of your game
  15. 15. 3. INCENTIVES • Rewards that are meaningful to players • Badges that measure personal skill progression and learning and match player and environment • Gifts that are random and surprising to players but related to content and context that they care about
  16. 16. 4. VOLUNTARY INTERACTION • First decide ‘what’ you want your player to learn • The gameful rules must seem reasonable and easy to engage with and make the learning interaction desirable • The outcome of the interaction must be motivating
  17. 17. 5. GAME MECHANICS • Rules are limitations of actions in your game environment • Game mechanics are the system specifications of those rules • These include triggers and logic of your game system interactions
  18. 18. USING THE GAMIFICATION LANGUAGES • Each language is a way of approaching gamification, it can have its own dialect and variation • Experiment with each language to find the one that works best for your interaction or learning problem • Ensure that you evaluate your gamification for success
  19. 19. 5 GAMIFICATION LANGUAGES 1. GOALS AND CHALLENGES 2. QUALITY OF CONTENT AND CONTEXT 3. INCENTIVES 4. VOLUNTARY INTERACTION 5. GAME MECHANICS
  20. 20. HOW DO WE EVALUATE GAMEFUL DESIGN? Gustavo F. Tondello, Dennis L. Kappen, Elisa D. Mekler, Marim Ganaba, and Lennart E. Nacke. 2016. Heuristic Evaluation for Gameful Design. Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Extended Abstracts - CHI PLAY EA ’16, ACM. DOI: 10.1145/2968120.2987729
  21. 21. TAKEAWAYS • Fun is another word for learning, learning enables gameful experiences. • When you travel the world of gamification, these design languages are your guide to understanding different ‘gamification countries’
  22. 22. 3 2 CONTACT ME THANK YOU FOR YOUR ATTENTION TODAY! I AM OFFERING GAMIFICATION CONSULTING FOR COMPANIES; GET IN TOUCH! HCI Games Group, University of Waterloo, Ontario, Canada P H O N E (+1) 519-888-4567 x38251 Twitter: @acagamic E M A I L len@uwaterloo.ca W E B S I T E www.hcigames.com www.acagamic.com

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