This assignment is a case study. The focus of this case study is the supply chain of three companies of garments retailers. These fast fashion quicker picker upper class retailers of H&M, Benetton and Zara are competitors in the market globally. Each of these brands in multi national. The case study is about the supply chain strategies of these case studies. The structure of the case study has been divided into four stages of designing, manufacturing, distributing and selling. Each of these companies individual strategies of supply chain are being critically analyzed in question one of this assignment. And the second question critically evaluates the most effective of these supply chain strategies followed.
The strategies of H&M are different from ZARA’s and Benetton supply chain strategies. The later two companies have the automated systems of distribution that connected together the designing and manufacturing plants spread all over the world. ZARA’s is following the most efficient supply chain strategy because the designing is the most crucial phase of the whole manufacturing of garments business. The designing is prototyped and confirmed for its acceptance in society by market specialists before it is launched in the market. The manufacturing is specialised and performed by highly skilled people.