Social media 101

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Social Media Marketing is now mainstream and should form a part of all digital marketing plans

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Social media 101

  1. 1. Social Media DemystifiedUnderstanding theSocial HypeAnthony Burkeanthony@wsionlinebiz.co.uk<br />
  2. 2. IM System FlowChart<br />
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  4. 4. What Is Social Media<br />social mediais basically aconversation<br />socialmedia<br />hi<br />whats up?<br />
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  9. 9. Using Networks Such As<br />
  10. 10. Types of Social Media<br />
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  14. 14. Types of Social Media<br />
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  17. 17. 46% of organizations consider Lack of Knowledge to be the Most Significant Barrier to Social Media<br />Marketing Sherpa 2009<br />
  18. 18. SEO&SMOWork Together<br /><ul><li> Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
  19. 19. Social Media is the new way to take your SEO strategy to the next level
  20. 20. Social Media increases the number of high quality links & targeted traffic</li></ul>And I’m SMO.<br />Hello. I’m SEO.<br />
  21. 21. 99% of visitors DO NOT go past page 3of Google when conducting search<br />
  22. 22. Your Business Needs To Be Here<br />
  23. 23. What an Effective SEO/SMO Strategy Will Help With<br />
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  25. 25. How Obama Used SocialMedia<br />Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers<br />Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area<br />On Social Sites such as Facebook, Twitter, MySpace<br />Unlike McCain – Obama participated online and created his own videos, his own emails exclusively for his online supporters<br />
  26. 26. GoogleSERPs<br />No longer static websites<br />Google now shows the following in their search results page:<br />Images<br />Videos<br />Bookmarks<br />News<br />Maps<br />
  27. 27. As of April 1st 2009, users in the United States do not have to type in a geographic locator with their keyword phrase to see a local map listing<br />
  28. 28. Social mediais now where SEOwas8 YEARS AGO<br />Sosha Media!!!<br />Mr. SEO<br />
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  36. 36. Information You Can Tell Google:<br />Someone searches for a keyword phrase, and they are in a certain location  show my ad<br />
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  45. 45. Brand Protection<br />
  46. 46. top 10 listings of search can be seen as your Online Resume<br />
  47. 47. Dominoes Pizza<br />368,000 Monthly Searches<br />
  48. 48. United Airlines<br />2,240,000 Monthly Searches<br />
  49. 49. 5,752,254 views, 22,614 comments, 36,357 ratings, 27,567 users adding this video to their favorites<br />
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  53. 53. YouTube Channels<br />
  54. 54. Youtube.com/Microsoft<br />
  55. 55. Youtube.com/Dell<br />
  56. 56. Youtube.com/Yahoo<br />
  57. 57. Youtube.com/McDonalds<br />
  58. 58. More than 1 in 8 viewers make a purchaseafter watching a video ad online<br />eMarketer<br />
  59. 59. YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000<br />
  60. 60. 77% of users visiting YouTube intend to watch one video but end up watching several.<br />
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  62. 62. Our SampleYouTube Channels<br />
  63. 63. We Can Brand Your YouTube Channel To Match Your Website!<br />
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  66. 66. Summary:<br />Brand new website launched weeks before Halloween.<br />2 Week ROI<br />-SEO & SMO Strategies<br /> PPC CTR 24.3%<br />- Conversion 5.3%<br /><ul><li> 800+ people to site per day (average)
  67. 67. 73% organic traffic</li></ul>6 weeks since going live!<br />$87,376.43 Revenue<br />
  68. 68. Social Media Evaluation<br />
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  74. 74. Facebook Advertising<br />

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