Study on consumer perception towards Public Transports

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Consumer Behavior and satisfaction towards public transports

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Study on consumer perception towards Public Transports

  1. 1. INTRODUCTION U.P.S.R.T.C and reason behind choosing this topic
  2. 2. OBJECTIVE To analyze the behaviour of bus drivers and conductors. Perception of travellers perception of bus drivers and conductors towards upsrtc
  3. 3. RESEARCH METHODOLOGY  TYPE OF STUDY : DESCRIPTIVE STUDY  SAMPLE DESIGN :RANDOM SAMPLING  SAMPLE SIZE : 50  SAMPLE AREA : NOIDA / GREATER NOIDA  SAMPLE UNIT : PEOPLE ABOVE 18 YEARS  DATA COLLECTION: PRIMARY DATA AND SECONDARY DATA  TOOLS : QUESTIONAIRE AND PER.INTERVIEW
  4. 4. FINDINGS  68% of total respondents are using public transport,20% use public transport occasionally,4% says that they are not using .  68% thinks behavior of bus conductor and driver is good and 22% thinks their behavior is bad and need to improve.  36% of the total respondents says that they are ready to pay more if U.P.S.R.T.C improve their services.
  5. 5.  16.7% respondents says the working hours should be decreased and 76.6% respondents are ok with the working hours,,,it means majority of the respondents are satisfied with the working hours.  43.3% respondents are happy with their present salary and 43.35 are also not satisfied so salary should be increased.
  6. 6. SUGGESTION  After finishing this research, we think that the reason behind the losses occurred in upsrtc is minimum buses available on particular route means shortage of busses, air between the different stops,behaviour of bus conductor and driver needs to be improved ,working condition of the workers should be maintained, working hours should be decreased.  Medical facility for which drivers and conductors are entitled to receive should be increased or provided properly. Compensation in case of any mishappening should be provided on time and also sufficient compensation should be given.  The organization should provide some kind of training to their employees.And also use some motivational techniques in order to motivate them because one of the reason behind loss incurred by the organization is the behavior of drivers and conductors with the customers which demotivate the travelers for using buses and specially lady travelers.  
  7. 7. BIBILOGRAPHY  C.R.KOTHARI, “Research Methodology  PHILIP KOTLER, “Principles of marketing”  WEBSITES:  Google search  Scribd.com  Wiki pedia.com
  8. 8. THANK YOU AND HAVE A NICE DAY
  9. 9. THANK YOU AND HAVE A NICE DAY

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