Study on consumer perception towards Public Transports
U.P.S.R.T.C and reason
behind choosing this topic
To analyze the behaviour of
bus drivers and conductors.
Perception of travellers
perception of bus drivers
and conductors towards
TYPE OF STUDY : DESCRIPTIVE STUDY
SAMPLE DESIGN :RANDOM SAMPLING
SAMPLE SIZE : 50
SAMPLE AREA : NOIDA / GREATER
SAMPLE UNIT : PEOPLE ABOVE 18 YEARS
DATA COLLECTION: PRIMARY DATA AND
TOOLS : QUESTIONAIRE AND
68% of total respondents are using public
transport,20% use public transport
occasionally,4% says that they are not using .
68% thinks behavior of bus conductor and
driver is good and 22% thinks their behavior
is bad and need to improve.
36% of the total respondents says that they
are ready to pay more if U.P.S.R.T.C improve
16.7% respondents says the working hours
should be decreased and 76.6% respondents
are ok with the working hours,,,it means
majority of the respondents are satisfied with
the working hours.
43.3% respondents are happy with their
present salary and 43.35 are also not satisfied
so salary should be increased.
After finishing this research, we think that the reason behind the
losses occurred in upsrtc is minimum buses available on
particular route means shortage of busses, air between the
different stops,behaviour of bus conductor and driver needs to
be improved ,working condition of the workers should be
maintained, working hours should be decreased.
Medical facility for which drivers and conductors
are entitled to receive should be increased or provided properly.
Compensation in case of any mishappening should be provided
on time and also sufficient compensation should be given.
The organization should provide some kind of
training to their employees.And also use some motivational
techniques in order to motivate them because one of the reason
behind loss incurred by the organization is the behavior of drivers
and conductors with the customers which demotivate the
travelers for using buses and specially lady travelers.
C.R.KOTHARI, “Research Methodology
PHILIP KOTLER, “Principles of marketing”