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Anyone who’s in business knows that referrals are one of the best ways to get new clients. But, like everything else, once we’re neck-deep in the day to day running of our businesses, it’s easy to forget the basics of self-promotion. Unfortunately, you can’t just hope that clients and contacts will refer you – you need to be proactive. So, we’ve racked our brains and in the first of a two part article, hope to provide some useful reminders on how to generate referrals.