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Why business owners should use social media

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Are you and your business one of them?
Now, I think you’re probably thinking, “What is that? What is one of them? ”
Well, let me tell you who and what one of them is. Statistics indicate that only 30% of people owning businesses, small to medium business owners, are using social media for their marketing. So, are you one of them? or are you one of them 60 % that aren’t using social media for their business? Well, whatever the case is, let me share with you today on this social media Live a few reasons why you should be using social media. You ready? Of course you are.

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Why business owners should use social media

  1. 1. Why business owners should be using social media marketing July/2016 by Leanne | Social Media Coaching | socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  2. 2. Hi, and welcome to my social media minute this week. I have a very, very, very, very important question to ask you. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  3. 3. Are you and your business one of them? Now, I think you’re probably thinking, “What is that? What is one of them? ” socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  4. 4. Who and what one of them is 30% of people owning businesses, small to medium business owners, are using social media for their marketing. 60% of business owners are not using social media for their business. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  5. 5. Well, whatever the case is, let me share with you today on this social media Live a few reasons why you should be using social media. You ready? Of course you are. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  6. 6. The first reason is branding. When you use social media to let the world know about your brand, you’re creating a recognizable product that people can actually relate to. Branding socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  7. 7. Create a buzz Get people talking about your brand and your services in a way that’s beneficial to your business. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  8. 8. Online reputation People today are going to get online and vent or have their opinion on what your business is doing, so it’s extremely important that you actually keep an eye on what other people are saying about you and your brand, and fix those issues if you can. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  9. 9. Establish yourself as an expert You want people saying, “You know, that business owner knows exactly what I need, you want people to know that you are the expert in your space, that you are actually respected in your niche. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  10. 10. Word of mouth marketing 76% of people use their mobile devices to find your local business, and whilst their looking for your local business, 76% of them actually purchase. People like to trust those that they’re connected with, and will often ask their friends and family, “Have you used, or do you know?” People will share who and what they’ve experienced, word of mouth marketing is the only form of marketing, and it’s like steroids when you use social media. Customers need to create trust with you before purchasingsocialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  11. 11. Build relationships 0 200 January February March April May June July August September October November December Trust Relationships Being able to build trust, customer relations, relations with people before you even get to know them is very important. You build relationships with people and you become more personable, like we are connecting now. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  12. 12. Lines of communication Just recently, Facebook has allowed us to download our icon, and it’s scan able, so that people can communicate directly from whatever platforms that we use. That means that you can put this little icon onto your Facebook page, you can put it onto your website, and people can message you straight away. That means that they communicate with you instantly. How cool is that? socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  13. 13. Small businesses can compete in the big space Yay! Finally, we don’t have to worry about the big competitors. We can use social media to compete, and get our word out there, and you know, if you know how to, you can hijack their clients. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  14. 14. Social Media Networking Social media networking is a potential platform for clients all over the globe. If you’re looking at expanding your product or your services or going online, well, you could use social media for that. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  15. 15. Get anywhere from 100,000 to 1,000,000 viewers. Yahoo! Buzz I’ve got a client who told me yesterday that they went from 300 Instagram followers to 31,000. Oh, my god. Do you know that’s just amazing? all they did was increase the hashtags by one. One hashtag, and they had that many followers. So just think about how much traffic you can get. “ Great traffic socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  16. 16. Increase your likability If you’re putting your social media platforms and icons onto your website, onto your blog, it’s creating a thing called link juice, which is really good for your social media search engine optimization. It helps search engines find you. If you were to type in your name, on Google, LinkedIn, if you have a LinkedIn profile, will probably come up first. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  17. 17. Cheaper than traditional forms of marketing Now, I’m not dishing any other sort of media. I’m just saying, it’s cheaper. A lot cheaper. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  18. 18. Your company is more accessible People can communicate with you.. You can have a direct conversation in a specific niche. You can join groups. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  19. 19. A way to find clients You can go out and join groups that are already there. If you’re in the fitness industry, you can join Mums with bubs looking for weight loss, and whatever. Just have a look at how many different groups are out there and be proactive in taking actionable steps to get your brand amongst those potential clients. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  20. 20. It’s a way to explain yourself A way to showcase your brand, your products, your staff, behind the scenes.socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  21. 21. So think about being a business owner outside of the box. Don’t be a business owner that’s stuck in a box and that doesn’t know how to get your potential clients. Don’t be a business owner in the 63% that aren’t using social media. Be one of the 33% that’s powering through and getting all those leads and sales, and using social media to your advantage. I hope you’ve enjoyed this social media minute, the Live video is below, I was having a great time recording this, and showing that I am authentic,. If you’ve got any questions, leave them in the box below. Ha, excuse that for a play on words. But leave them in the comment section below and I’ll get back to you. Thanks for connecting with me today, and if you want to know any other way to, you know, be outside the box, contact us. Ciao for now. socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!
  22. 22. For More Information about Becoming a Social Media Manager Go to www.socialmediaspecialist.com.au Facebook.com/socialmediaplus Twitter: @leannepeard Snapchat: @peardie Instagram: leannepeard socialmediaspecialist.com.au | copywright 2016 | become a social media manager today!

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