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So lomo case study


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So lomo case study

  1. 1. SoLoMo case study ORANGE
  2. 2. Orange game Name of the game: “Faîtes tomber la couronne” Took place from June 11th 2011 to July 7th 2011 Aim: be the first to geolocalize in an orange store through Four Square Reward: the winners wins a 100 euros prize
  3. 3.  So = the event is SOCIAL because the game is announced through the social medias such as facebook Lo = the event is LOCAL because the participants have to share their location Mo = the event is MOBILE because Four Square is only available on mobiles So-Lo-Mo
  4. 4. Objectives of the game to address a “very connected public” present on social medias To increase the frequentation of orange stores