Question 3

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Question 3

  1. 1. * Question 3 – Customer Discovery Path
  2. 2. *I will describe a possible customer discovery path for ahotel through different stages:1. The customer will do a google search taping hotel+name of the city or a type of hotel2. The customer will stop on one of the first hotels appearing on the google page and will look at the hotel website3. Then, the customer will read reviews about this hotel through tripadvisor for example4. Then, the customer will search the hotel on social media such as facebook where he will be able to find activities, news, offers…
  3. 3. 5. Then, the visitor will go back thehotel website in order to check ifbooking are possible6. The visitor will then go on onlinetravel agency such as expedia tocompare prices
  4. 4. * *Email us/call us: The visitor will find on the site direct link to the hotel e-mail adress and the hotel telephone number
  5. 5. *Twitter: we can see atwitter feed on thesite which allow theviewers to read whatis said about the hotelon twitter withoutconnecting to Twitter
  6. 6. *Social media: we can see links to several social media (facebook, twitter and google+)* E-mail sign up: the visitor can sign up for a newsletter from the site homepage
  7. 7. * Sign up for newsletter Read twitter feed Call or e-mail hotel for information and Visit hotel page a possibleVisit hotel on social media booking website

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