Running Your Business Online

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Our latest Web Strategy Bootcamp webinar on running your business online in 2010

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  • a web strategy is a combination of technology, community, content, marketing, and information strategies.
  • - every business - no matter the size - needs a technology plan and infrastructure
    - “the cloud” provides low-cost scalable infrastructures perfect for small biz & startups
  • databuilder story
    - startup
    - as the software engineers we were also the tech guys
    - had to setup email server, web servers, anti-virus servers, phone system, etc, etc
    - buy install and manage software

    at 48web we dont do any of that

    WEEKS AND WEEKS
  • - automate information and content distribution across systems
    - meaning - “get your accounting software to talk to your bank”
    or - “get competitor information delivered to your inbox”
    or - “automatically post content to all your social networks”
    - automated systems saves you time - time you can use to create 2x more content or product development
  • - content really is king - and it’s the main form of marketing for 48web
    - create and MAINTAIN outposts
    - repurpose content - tell how i will repurpose this
    - distribute everywhere you can - content distribution strategy
    - content is the best SEO srategy
  • - Here’s a sample content distribution strategy using content outposts
    - most of this process is automated
  • - go to where they are already living - don’t try to recreate the wheel
    - add value by sharing and creating relevant content
    - talk to them!!!!!
  • -aside from content marketing - internet marketing is the best and most efficient way to market your business
    -SMART adwords campaigns means cheap and efficient
    -if you are not advertising on facebook you should
    -organic findability - by Doug Mitchell - create content to be found online
  • -everything you do in business should have goals associated to them or else you have no way to measure progress
    - web strategy is no different - here are 4 potential goals for your business online
  • -depending on your goals - you want to increase your chances of conversion at ALL your popular landing pages
    -if you are pointing your Twitter profile to your “homepage” that doesn’t have any conversion options you are failing
  • -managing information is THE most integral part of running a business online
    -the problem: there is lots of it
    -some to focus
  • - information is everywhere
    - capture web analytics to know how people got to your site and if they converte
    - monitor what your competitors are doing
    - watch trends in social media to determine marketing and product strategies
    - figure out what keywords to target
  • join along by going to webstrategyworkshop.com and clicking “Sign Up”
    -get access to our forums, future webinars, newsletter, and free mini-courses
  • Running Your Business Online

    1. 1. running your business online WebStrategyWorkshop.com andy brudtkuhl - @abrudtkuhl - 48Web
    2. 2. questions? • @webstrategyshop on twitter • email andy@48webconsulting.com • drop a message to the right --> • join at webstrategyworkshop.com/register/ Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    3. 3. what do you mean, online? • being findable • using “the cloud” • developing systems • building community • information marketing • analyzing data Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    4. 4. you need a web strategy Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    5. 5. tech stuff • look to the clouds • create scalable systems • lower your costs • keep it simple Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    6. 6. “IT” at 48web Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    7. 7. automate systems Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    8. 8. content is king • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    9. 9. Social Outposts Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed 48Web Content Distribution Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    10. 10. building community • go to where they live • give them content • add value • have a conversation • create evangelists Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    11. 11. marketing online • Build A List! • SMART AdWords Campaigns • Social Media Marketing • Organic Findability / SEO • Think Local • Test Everything Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    12. 12. always have goals • list building • lead generation • product sale • social network following Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    13. 13. always be converting Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    14. 14. information is power Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    15. 15. what information? • web analytics • competitive analysis • trends • keyword research Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    16. 16. questions? • @webstrategyshop on twitter • @abrudtkuhl on twitter • email andy@48webconsulting.com • join our forums Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    17. 17. join us • free membership • forums • webinars • newsletter • mini-courses Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
    18. 18. thanks! • Andy Brudtkuhl • @abrudtkuhl • 48Web.com • WebStrategyWorkshop.com Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web

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