Taco Bell


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why they should enter the business in Turkei?

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Taco Bell

  2. 2. Brief History Taco Bell was founded by Glen William Bell in 1962 He was a US Marine who served in the US marine corps during World War II He started selling 19 cent tacos out of a side window He opened four restaurants named El Tacos and sold them to his partner Later he opened Taco Bell in 1962, which was franchised in 1964 In 1970, Taco Bell went public with 325 restaurants.
  3. 3. Brief History In 1997 it was spun off along with Pepsi’s other fast food restaurant holdings as Tricon Global Restaurants. In 1997 the regular Taco Bell menu, Border Bell offered Mexican- inspired items like those available from Chevys Fresh Mex restaurants (owned by PepsiCo). In 1978 the entire chain was taken over by PepsiCo. Taco Bell began co-branding with KFC in 1995, The chain has since co-branded with Pizza Hut and Long John Silvers as well. In 2002, Tricon became Yum! Brands
  4. 4. Who is Taco Bell?– Taco Bell is an American chain of fast-food restaurants who serves Mexican foods.
  5. 5. Stats about Taco Bell– 2 billion customers each year– In more than 5,800 restaurants in the U.S.– $2 billion revenue each year– 175.000 employees– Appx. 80 percent of which are owned and operated by independent franchisees.
  6. 6. Business Model Low cost operation Franchising leads fast start-up and thus, they will create strong brand awareness. New product developments Limited time offer promotions
  7. 7. International  Australia  Philippines  Canada  Russia  Chile  Saudi Arabia  China  Cyprus  Singapore  Greece  Spain  Iceland  South Korea  India  United Arab Emirates  Mexico  United Kingdom
  8. 8. What they serve? They serve a variety of Mexican foods including – tacos – burritos – quesadillas – nachos – specialities,
  9. 9. Tacocan be made with including accompanied by garnishes such as – beef,  salsa, – pork,  avocado or guacamole, – chicken,  cilantro, – seafood,  tomatoes, – Vegetables,  minced meat,  Onions, – cheese,  Lettuce,
  10. 10. Burritos It consists of a wheat flour tortilla wrapped or folded into a roughly cylindrical shape to completely enclose a filling.
  11. 11. Gortidas is a flour tortilla or a corn tortilla filled with a savoury mixture containing cheese and other ingredients, and vegetables…
  12. 12. Nachos It can be either made quickly to serve as a snack or prepared with more ingredients to make a full meal. nachos are tortilla chips (totopos) covered in nacho cheese or shredded cheese and/or salsa.
  13. 13. Specialities Nutritional species combined by your preferences.
  14. 14. TACO BELL’S RETAILING MIX Customer Location Service Store Design Retail Merchandise And Display Assortment Strategy Communication Pricing Mix
  15. 15. Location Strategy Shopping malls Convenience stores Truck stops Drive thru Streets Airports
  16. 16. In Turkey, where should itpositioned We should position Taco Bell stores as like fast food chains. So, – Shopping malls – Taksim Square – Bağdat Street – Near to metro exits places – Airports
  17. 17. Assortment Strategy  Large Number of Categories  Many Items in Each Category
  18. 18. Pricing  Low cost
  19. 19. Communication MixTv ads,Viral videosCelebrity usingin adsflutter flags inStreetsSponsorships, & brand relevantpromotions in eventswindow clings
  20. 20. Store Design and Display  Colorful store design  Mexican-style  Latin decoration  Latin Music
  21. 21. Customer Service point-of-purchase there is no home service 7/24 open drive-thru
  22. 22. Suggestions In Turkey, There are three preferences to order which are buying in stores, eating in stores or order online Drive thru is not very popular in Turkey, thus we should use as costumer service online and shoppings such as yemeksepeti.com
  23. 23. Cultural Taste Similarity Tend to eat spicy food garlics, onions, tomatoes, papriko Turkish people like to try differents Turkish people likes meat
  24. 24. Possible Rivals All kinds of fast food chain stores Such as; - Mc Donald’s - Pizza Hut - Arby’s - KFC - Popeye’s - Burger King
  25. 25. Why Taco Bell’s different than other fastfood restaurants?SEMIOTICS Mexican music and dance Mariachis, Mexican Hat dance – Jarabe Tapatio, Latin ball room dancing Exotic Beverages– agua fresca Latin music Latin cuisine
  26. 26. Thank You For Listening Us 