1-Turkish people tend to eat spicy food,, 2-garliks, onions, tomatoes, papriko, these ingredients are generally using in both cuisins 3-Turkish people like to try different types of cuisins and different kinds of meals.
TACO - BELL Pelin KURTMEN Ali BARAN Ünal Tan ÖZÇELİK
Brief History Taco Bell was founded by Glen William Bell in 1962 He was a US Marine who served in the US marine corps during World War II He started selling 19 cent tacos out of a side window He opened four restaurants named El Tacos and sold them to his partner Later he opened Taco Bell in 1962, which was franchised in 1964 In 1970, Taco Bell went public with 325 restaurants.
Brief History In 1997 it was spun off along with Pepsi’s other fast food restaurant holdings as Tricon Global Restaurants. In 1997 the regular Taco Bell menu, Border Bell offered Mexican- inspired items like those available from Chevys Fresh Mex restaurants (owned by PepsiCo). In 1978 the entire chain was taken over by PepsiCo. Taco Bell began co-branding with KFC in 1995, The chain has since co-branded with Pizza Hut and Long John Silvers as well. In 2002, Tricon became Yum! Brands
Who is Taco Bell?– Taco Bell is an American chain of fast-food restaurants who serves Mexican foods.
Stats about Taco Bell– 2 billion customers each year– In more than 5,800 restaurants in the U.S.– $2 billion revenue each year– 175.000 employees– Appx. 80 percent of which are owned and operated by independent franchisees.
Business Model Low cost operation Franchising leads fast start-up and thus, they will create strong brand awareness. New product developments Limited time offer promotions
International Australia Philippines Canada Russia Chile Saudi Arabia China Cyprus Singapore Greece Spain Iceland South Korea India United Arab Emirates Mexico United Kingdom
What they serve? They serve a variety of Mexican foods including – tacos – burritos – quesadillas – nachos – specialities,
Tacocan be made with including accompanied by garnishes such as – beef, salsa, – pork, avocado or guacamole, – chicken, cilantro, – seafood, tomatoes, – Vegetables, minced meat, Onions, – cheese, Lettuce,
Burritos It consists of a wheat flour tortilla wrapped or folded into a roughly cylindrical shape to completely enclose a filling.
Gortidas is a flour tortilla or a corn tortilla filled with a savoury mixture containing cheese and other ingredients, and vegetables…
Nachos It can be either made quickly to serve as a snack or prepared with more ingredients to make a full meal. nachos are tortilla chips (totopos) covered in nacho cheese or shredded cheese and/or salsa.
Specialities Nutritional species combined by your preferences.
TACO BELL’S RETAILING MIX Customer Location Service Store Design Retail Merchandise And Display Assortment Strategy Communication Pricing Mix
Communication MixTv ads,Viral videosCelebrity usingin adsflutter flags inStreetsSponsorships, & brand relevantpromotions in eventswindow clings
Store Design and Display Colorful store design Mexican-style Latin decoration Latin Music
Customer Service point-of-purchase there is no home service 7/24 open drive-thru
Suggestions In Turkey, There are three preferences to order which are buying in stores, eating in stores or order online Drive thru is not very popular in Turkey, thus we should use as costumer service online and shoppings such as yemeksepeti.com
Cultural Taste Similarity Tend to eat spicy food garlics, onions, tomatoes, papriko Turkish people like to try differents Turkish people likes meat
Possible Rivals All kinds of fast food chain stores Such as; - Mc Donald’s - Pizza Hut - Arby’s - KFC - Popeye’s - Burger King
Why Taco Bell’s different than other fastfood restaurants?SEMIOTICS Mexican music and dance Mariachis, Mexican Hat dance – Jarabe Tapatio, Latin ball room dancing Exotic Beverages– agua fresca Latin music Latin cuisine