Introduction• Andrew Braun• Roy Morgan Research• We research the digital intentions, behaviours and attitudes of consumers...
“Mobile Phone Commerce”Panellists:Andrew Braun, Industry Director – Mobile, Internet & TechnologyKey Takeaways:1.     Mobi...
In the last 4 weeks…                            50%                                                                       ...
Over time…                               $90                                      $84                               $80Mea...
Smartphone Owners                                                                                                  $49    ...
Smartphone Owners                                                              Mean                   $57.87              ...
Key Takeaways1. Mobile commerce is on the rise.2. Expenditure on mobile phone services is declining even   with the advent...
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Roy Morgan Research - Mobile Phone Usage in Australia

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A presentation I gave at Adtech unwired in late 2012.

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Roy Morgan Research - Mobile Phone Usage in Australia

  1. 1. Introduction• Andrew Braun• Roy Morgan Research• We research the digital intentions, behaviours and attitudes of consumers and businesses; with a focus on online retail, digital media and advertising, social communities and banking & finance• We work with many of Australia’s largest media companies, Telecommunication companies, Banking companies and Retail companies. #ATUW
  2. 2. “Mobile Phone Commerce”Panellists:Andrew Braun, Industry Director – Mobile, Internet & TechnologyKey Takeaways:1. Mobile commerce is on the rise.2. Expenditure on mobile phone services is declining even with the advent of Smartphones using more data services.3. iPhone users spend and do more mobile commerce than Samsung smartphone users4. Age impacts spend and mobile commerce uptake, but sex does not5. The network the smartphone owner is on influences spend and mobile commerce update #ATUW
  3. 3. In the last 4 weeks… 50% 51% Downloaded an App 47% 44%% of Smartphone users 14+ 40% 20% Conducted banking transactions 17% 15% 14% 13% 14% (Online shoppers) 10% Researched a product / service to buy 9% 8% 9% 6% Paid bills 7% Paid for something 6% – credit card/paypal 7% 5% 6% 4% Used QR code reader 3% 3% 1% 0% #ATUW Source: Roy Morgan Single Source December 2010 – June 2012
  4. 4. Over time… $90 $84 $80Mean Monthly Expenditure ($) $70 Smartphone users 14+ $70 $62 $60 $50 $43 $40 $37 $34 Non-Smartphone users 14+ $30 $20 $10 $0 #ATUW Source: Roy Morgan Single Source December 2010 – June 2012
  5. 5. Smartphone Owners $49 $64 $60.59 Mean $63 Monthly $65 $62.50 $63 Expenditure ($) $38 2% 2% 8% Paid for 7% something via Aged 65+ 12%Women 7% 8% Aged 50-64 credit card/ 0% Aged 35-49Men pay pal Aged 25-34 0% Aged 18-24 8% Researched a 4% 8% Aged 14-17 product 13% 11% /service to but 13% 4% 29% 50% 36% Downloaded 46% 51% an App 59% 58% 65% #ATUW Source: Roy Morgan Single Source July 2011 - June 2012
  6. 6. Smartphone Owners Mean $57.87 $65.04 Monthly $71.67 $67.13 Expenditure ($) $55.66 Paid for 8% 5% something via 7% 11% credit card/ Vodafone 10%Samsung pay pal TelstraiPhone Optus Researched a 10% 7% product 8% 14% /service to but 7% 53% 55% Downloaded 45% 64% an App 53% #ATUW Source: Roy Morgan Single Source July 2011 - June 2012
  7. 7. Key Takeaways1. Mobile commerce is on the rise.2. Expenditure on mobile phone services is declining even with the advent of Smartphones using more data services.3. Age impacts spend and mobile commerce uptake, but sex does not.4. iPhone users spend and do more mobile commerce than Samsung smartphone users.5. The network the smartphone owner is on influences spend and mobile commerce update. Andrew Braun Industry Director – Mobile, Internet & Technology #ATUW

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