My lessons learnt from
developing “JESTER”
My lessons learned from product managing
“Jester”, a new content ingestion plat...
Outline
Some challenges
Some great moments
Some not so great moments
... and my actions / learnings

Friday, 8 November 13
Setting the stage

Friday, 8 November 13
My biggest challenge (1)

Friday, 8 November 13
My biggest challenge (2)

Friday, 8 November 13
Forget about features!
(for a moment anyway)
Vision: a fully-automated and
transparent content ingestion
platform
Key KPI:...
Learnings & actions
What is your (biggest) problem!?
I’m NOT Father Christmas
Move away from “START-STOPDO SOMETHING ELSE-...
The team

Friday, 8 November 13
Learnings & actions
Stress the scope, priorities (+
rationale), timings and behaviour
The CEO isn’t always right (and
nor ...
The greatest clash

Friday, 8 November 13
Learnings & actions

Friday, 8 November 13
Biggest sweaty armpit moment

Friday, 8 November 13
Learnings & actions
Keep working in streams
Try to combine things
Provide options

Friday, 8 November 13
Proudest moment

Friday, 8 November 13
Outcomes
Current end-to-end ingestion
time: 2 days
Accurate metadata (“DDEX”)
More transparency and
automation
Clarity on ...
What would I change?
Get the UX person involved earlier
Focus on “value” more
Collaborate more with other dev
teams

Frida...
Related links
http:/
/www.svpg.com/the-end-of-requirements/
http:/
/www.slideshare.net/EpicenterUSA/dtal-template-empathym...
Thanks!

marcabrahamlondon@gmail.com
@MAA1 and http:/
/marcabraham.wordpress.com/

Friday, 8 November 13
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Prodcraft talk 5.11.13

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This is a talk I did for a group of product managers, outlining my lessons learned from developing a new content ingestion system for 7digital, an online music business.

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Prodcraft talk 5.11.13

  1. 1. My lessons learnt from developing “JESTER” My lessons learned from product managing “Jester”, a new content ingestion platform for 7digital Marc Abraham - former Lead Product Manager at 7digital Friday, 8 November 13
  2. 2. Outline Some challenges Some great moments Some not so great moments ... and my actions / learnings Friday, 8 November 13
  3. 3. Setting the stage Friday, 8 November 13
  4. 4. My biggest challenge (1) Friday, 8 November 13
  5. 5. My biggest challenge (2) Friday, 8 November 13
  6. 6. Forget about features! (for a moment anyway) Vision: a fully-automated and transparent content ingestion platform Key KPI: average end-to-end ingestion time, reduce from 5 days to 1 Friday, 8 November 13
  7. 7. Learnings & actions What is your (biggest) problem!? I’m NOT Father Christmas Move away from “START-STOPDO SOMETHING ELSE-STARTSTOP ...” Friday, 8 November 13
  8. 8. The team Friday, 8 November 13
  9. 9. Learnings & actions Stress the scope, priorities (+ rationale), timings and behaviour The CEO isn’t always right (and nor am I) Feisty debates are good! Friday, 8 November 13
  10. 10. The greatest clash Friday, 8 November 13
  11. 11. Learnings & actions Friday, 8 November 13
  12. 12. Biggest sweaty armpit moment Friday, 8 November 13
  13. 13. Learnings & actions Keep working in streams Try to combine things Provide options Friday, 8 November 13
  14. 14. Proudest moment Friday, 8 November 13
  15. 15. Outcomes Current end-to-end ingestion time: 2 days Accurate metadata (“DDEX”) More transparency and automation Clarity on next steps Friday, 8 November 13
  16. 16. What would I change? Get the UX person involved earlier Focus on “value” more Collaborate more with other dev teams Friday, 8 November 13
  17. 17. Related links http:/ /www.svpg.com/the-end-of-requirements/ http:/ /www.slideshare.net/EpicenterUSA/dtal-template-empathymap-and-problem-statement http:/ /practicetrumpstheory.com/2012/02/why-lean-canvas/ http:/ /www.agileproductdesign.com/blog/the_new_backlog.html http:/ /marcabraham.wordpress.com/2013/05/03/book-review-leananalytics/ http:/ /www.jeffgothelf.com/blog/building-in-house-innovationteams-small-collocated-dedicated-self-sufficient/ http:/ /marcabraham.wordpress.com/2013/04/05/book-review-leanux/ http:/ /www.youtube.com/watch?v=I9hqu3-HmkM Friday, 8 November 13
  18. 18. Thanks! marcabrahamlondon@gmail.com @MAA1 and http:/ /marcabraham.wordpress.com/ Friday, 8 November 13

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