By Martin Eriksson, http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
What are product roadmaps?
Provide strategic and product direction
Offers rationale for decisions, resource allocation
Effective communication tool
Facilitate stakeholder collaboration & decision making
Create continuity of purpose
Strategy - ‘Bit in the middle’
Revenue & profit
Competitors User needs
Product vision & strategy
Think big – A good vision is lofty and aspirational
A shared vision – Create a common sense of purpose
which is shared widely across the company
Motivating – Outlines product benefits for others
Use for decision-making – Use your vision as guide
when making business or product decisions
Distinguish between vision and strategy – A vision
should not be a plan that outlines how to reach a goal
What is the context?
Why are we doing certain things? Why not?
What value are we looking to deliver and why?
What business or user problems are we looking to
solve, for whom and why?
Don’t forget that your roadmap is a communication
and collaboration tool!
Pitfalls when creating
Common pitfalls when creating a roadmap:
Why? - Just a collection of features and timings
Dependencies - Not thinking about cross-product or
“Solution sickness” - Fixating on a feature or solution
Creating a product roadmap
Don’t fixate on features; focus on problems, goals,
assumptions or themes instead
Important to not lose sight of measurable results
Consider adding extra layers to allow for risks,
dependencies and product discovery (‘unknowns’)
Managing a product roadmap
By Janna Bastow, http://www.mindtheproduct.com/2014/07/product-roadmapping-prioritisation-portfolio/