Case study presentation at Forward on 21.11.13

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Case study presentation at Forward on 21.11.13

  1. 1. My lessons learned from developing “JESTER” My lessons learned from product managing “Jester”, a new content ingestion platform for 7digital Marc Abraham - former Lead Product Manager at 7digital Thursday, 21 November 13
  2. 2. Outline Problems, not features Product vision & One Single Metric Collaborate as much as possible (whilst keeping it lean) Get assumptions out in the open Thursday, 21 November 13
  3. 3. Setting the stage Thursday, 21 November 13
  4. 4. Problem: expectations Thursday, 21 November 13
  5. 5. Problem: expectations Thursday, 21 November 13
  6. 6. Learnings A clear product vision: fullyautomated & transparent ingestion One Single Metric That Matters: average end-to-end ingestion time (5 days) Problems, not features: don’t get bogged down into feature backlogs Thursday, 21 November 13
  7. 7. The team Thursday, 21 November 13
  8. 8. Problem: dev vs ux Thursday, 21 November 13
  9. 9. Learnings Thursday, 21 November 13
  10. 10. Learnings Collaborate! as early & often as possible (and the product person can facilitate) Act on testable assumptions: measure impact on concrete ‘value drivers’ Feisty debates are good! but have them around options or assumptions Thursday, 21 November 13
  11. 11. Proudest moment Thursday, 21 November 13
  12. 12. Outcomes End-to-end ingestion time: 2 days Accurate metadata (“DDEX”) More transparency and automation Scalable product, immediate benefits Clarity on next steps Thursday, 21 November 13
  13. 13. What would I change? Get the UX person involved earlier Focus on “value” more Use ‘single metric’ to challenge distractions and to argue impact Collaborate more with other dev teams Thursday, 21 November 13
  14. 14. Related links http://www.svpg.com/the-end-of-requirements/ http://www.slideshare.net/EpicenterUSA/dtal-template-empathy-map-andproblem-statement http://practicetrumpstheory.com/2012/02/why-lean-canvas/ http://www.agileproductdesign.com/blog/the_new_backlog.html http://marcabraham.wordpress.com/2013/05/03/book-review-lean-analytics/ http://www.jeffgothelf.com/blog/building-in-house-innovation-teams-smallcollocated-dedicated-self-sufficient/ http://marcabraham.wordpress.com/2013/04/05/book-review-lean-ux/ http://www.youtube.com/watch?v=I9hqu3-HmkM Thursday, 21 November 13
  15. 15. Thanks! marcabrahamlondon@gmail.com @MAA1 and http://marcabraham.wordpress.com/ Thursday, 21 November 13

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