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Mastering Media Relations in the Age of Digital Media


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Mastering Media Relations in the Age of Digital Media

  1. 1. Mastering Media Relations in the Age of Digital Media<br />Discovery Stage<br />Julie Curtin, EVP/Partner<br />Development Counsellors International<br />@marketingplaces<br />@Aboutdci<br />
  2. 2. Discover ….<br />1. ….your online communication style<br />2. …the intersection of social media & media relations <br />3. …your online brand<br />
  3. 3. Discover Your Online Communication Style<br />= “No One’s Home”<br />= “The Megaphone” <br />= “The Oprah”<br />
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  5. 5. Be an not a<br />One recent example…..<br />@corybooker<br />
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  7. 7. Social Media & Media RelationsFive Truths…<br />1. Fact-first journalism is changing.<br /> 2. Social media powerfully multiplies impact of media placements. <br />3. Social channels are telling your story.<br />4. Social media tactics can generate media results (but not for long).<br />5. Your competitors are embracing it! <br />
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  12. 12. 5 Ways Cities are Using Social Media …<br />1. Strengthening or Rebranding a Region’s Image <br />2. Showcasing Story Ideas for the Media<br />3. Attracting Former Residents Back to an Area<br />4. Linking Job Seekers to Jobs<br />5. Promoting Local and Regional Businesses and Assets<br />
  13. 13. Discover Your Online Brand….<br />“Your brand isn’t what you say it is…it’s what Google says it is.” <br />– Chris Anderson of Wired Magazine<br />
  14. 14. If a conversation takes place online and you’re not there to hear it, did it really happen?- Brian Solis, Social Media Author/Futurist<br />
  15. 15. Discover Your <br />Online Brand/Voice<br />Free Social Media Monitoring Tools<br />Google Alerts<br />Addictomatic<br />Blogpulse<br />Social Mention<br /> <br />
  16. 16. 5 Things To Do (when you get back to the office)<br />1. Identify the bloggers in your community <br />2. Discover your online brand/voice (#mycity)<br />3. Check out Mashable at least once a week<br />4. Follow the business/economy/industry reporters (local & national)<br />5. Read “The New Rules of Marketing &PR”<br />Extra Credit: Identify 5 cities/states already embracing social media (& learn!) <br />