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Owen China trip


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Owen China trip

  1. 1. Owen China Project Course
  2. 2. What is this course? <ul><li>Students work on China related projects for a U.S. company </li></ul><ul><ul><li>Form teams (4 students) </li></ul></ul><ul><ul><li>Organize the trip to gather relevant information about the project </li></ul></ul><ul><ul><li>Key destination: Shanghai, March 1 - March 7, 2009 </li></ul></ul><ul><ul><li>(Some have a day or two for visits in Beijing before this week) </li></ul></ul><ul><li>While in Shanghai </li></ul><ul><ul><li>Students create own schedule based on project </li></ul></ul><ul><ul><li>Typically make about 10 site visits during the week to… </li></ul></ul><ul><ul><ul><li>Government offices (e.g., how to bid for municipal contracts) </li></ul></ul></ul><ul><ul><ul><li>Related companies (e.g., U.S. or Chinese, similar industry, potential clients, suppliers) </li></ul></ul></ul><ul><ul><ul><li>Consulting and research firms </li></ul></ul></ul><ul><li>Provide report to company in the U.S. by April </li></ul><ul><ul><li>Usually a PowerPoint presentation, with a written report </li></ul></ul><ul><ul><li>May take 1-2 hours to present, face-to-face, or by phone </li></ul></ul>
  3. 3. Examples from past projects <ul><li>Hennessey (Tire Changer Manufacturer) </li></ul><ul><ul><li>Assess structure of tire repair market in Shanghai, and reputation of Hennessey </li></ul></ul><ul><li>Juno Lighting </li></ul><ul><ul><li>Assess benefits of sourcing steel from China, or fabricating there </li></ul></ul><ul><li>The Home Depot </li></ul><ul><ul><li>Project #1: Assess Corporate Social Responsibility of Suppliers </li></ul></ul><ul><ul><li>Project #2: Study how to improve innovation of suppliers in China </li></ul></ul><ul><li>Avankia </li></ul><ul><ul><li>Assess whether China is a good place to source IT design </li></ul></ul><ul><li>eBay </li></ul><ul><ul><li>Assess eBay market share in China, and branding through podcasts and blogs </li></ul></ul><ul><li>Organon Pharmaceutical </li></ul><ul><ul><li>Assess who makes drug selection for Chinese IVF clinics, to improve marketing </li></ul></ul><ul><li>Insituform </li></ul><ul><ul><li>Assess feasibility of entering China market for sewage pipe construction </li></ul></ul><ul><li>Coors </li></ul><ul><ul><li>Assess beer distribution system in China </li></ul></ul><ul><li>Major clothes retailer </li></ul><ul><ul><li>Assess potential for internet sales in China </li></ul></ul>
  4. 4. Timing <ul><li>Summer - begin search for projects </li></ul><ul><li>Early fall – nail down projects, develop groups </li></ul><ul><li>Late fall – students take Doing Business in China (an academic course to provide more background on business in China) and begin collecting data related to project (from libraries, internet) </li></ul><ul><li>Early spring – set up interviews in China </li></ul><ul><li>Spring break – travel, interview contacts in China </li></ul><ul><ul><li>Typically can cover 8-10 site visits </li></ul></ul><ul><li>Late spring – give report to company </li></ul>
  5. 5. Time Commitment by Company <ul><li>Have a manager assigned to project </li></ul><ul><ul><li>Define scope, monitor progress, respond to student requests for information </li></ul></ul><ul><ul><li>Apr. 1-2 hours a week on average; more at start </li></ul></ul><ul><ul><li>May want to host students for front-end meeting at company to establish goals </li></ul></ul><ul><li>How much time is needed depends on the project </li></ul><ul><ul><li>The more “operational” the project the more time it will take </li></ul></ul><ul><ul><ul><li>E.g., helping improve innovation at a company’s Chinese suppliers </li></ul></ul></ul><ul><ul><ul><ul><li>Company had to define exactly what the current process was </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Company had to set up for students to visit its suppliers; student access depends on company </li></ul></ul></ul></ul><ul><ul><li>Many companies have more general questions like, “is there a market for our projects in China” or “how would we enter”? </li></ul></ul><ul><ul><ul><li>This takes less time for the company, since students have to search broadly </li></ul></ul></ul><ul><ul><ul><li>Company is not in a position to set up interviews in China; students do that </li></ul></ul></ul>
  6. 6. Expenses for Company <ul><li>Company expected to cover some out of pocket costs </li></ul><ul><ul><li>Phone calls, taxis in China, copying, etc. </li></ul></ul><ul><ul><li>This is typically under $500 </li></ul></ul><ul><li>If appropriate, companies may cover some or all of student travel costs </li></ul>
  7. 7. Questions? <ul><li>Contact Professor Ray Friedman </li></ul><ul><li>[email_address] </li></ul><ul><li>615 322-3992 </li></ul>