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Présentation du web marketing pour les nuls by Aboukam

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C'est quoi le web marketing, comprendre le marketing et le web.0 Comprendre marketing digital

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Présentation du web marketing pour les nuls by Aboukam

  1. 1. LE WEB-MARKETING POUR LES NULS? Abou Kamagaté Consultant web – blogueur @aboukam @aboukam - formateur web
  2. 2. Introduction • Le marketing à l’ère du web2.0 n’a jamais été aussi important que lors qu’on veut donner de la visibilité à un service ou marque. • Le web marketing s’avère alors comme obligation dans cette cour à la visibilité • Pourquoi et comment? @aboukam - formateur web
  3. 3. Objectif • Comprendre les bases du marketing • Comprendre le fonctionnement du web2.0 • Comprendre le fonctionne web marketing ou marketing en ligne ou le marketing digital @aboukam - formateur web
  4. 4. Le Marketing ? • Le Marketing  C’est l’ensemble des techniques permettant de faire correspondre l’offre produit d’une entreprise avec les attentes de ses consommateurs (client). Les fondamentaux marketings - Le marketing direct - Le marketing relationnel - Le marketing virale (buzz) @aboukam - formateur web
  5. 5. Le Web ? • Le Web c’est l’un des services d’internet les plus utilisé, dont le web2.0 essentiellement basé sur le partage en ligne. @aboukam - formateur web
  6. 6. Le web-marketing C’est ensemble de technique marketing lié au web (internet) permettant à l’entreprise de faire correspondre l’offre produit d’une entreprise avec les attentes de ses consommateurs. C’est aussi donner de la visibilité à un service ou une marque en ligne. Le web marketing dans la pratique est un mot bien global. @aboukam - formateur web
  7. 7. Quelque axe important à savoir • SEM (Search Engine Marketing) • SMM (Social Media Marketing) • Le Community Management • L’Emailing • L’affiliation • Le web analytique • L’Ergonomie web • Le CRM et SERM l’ERP • Les bannières publicitaires (ou display) @aboukam - formateur web
  8. 8. Pourquoi le web marketing? @aboukam - formateur web Avant quelque chiffre sur les réseaux sociaux
  9. 9. Pourquoi le web marketing? • Satisfaire les attentes du consommateur • Le problème de visibilité des sites web • Les enjeux du référencement 95% des sites sont dépendants des moteurs de recherche et des réseaux sociaux • L’influence de la blogosphère sur les décisions d’achat, • Le besoin de toucher de nouveaux clients • Internet représente le plus grand monde virtuel en terme de marché. @aboukam - formateur web
  10. 10. SEM (Search Engine Marketing) @aboukam - formateur web
  11. 11. SEO (Search Engine Optimisation) • C’est le référencement naturel ou organique sur les moteurs de recherche (Google) • Avantage Il permet de positionner les pages de votre site sur les moteurs de recherche sur de longs termes. @aboukam - formateur web
  12. 12. SMO (Social Média Optimisation) • Le référencement sur les réseaux sociaux (Facebook, twittez …) C’est l’ensemble de technique de référencement basé sur les sites web2.0, les médias sociaux. • Avantage Permets d’optimiser la présence (visibilité) de la marque sur les réseaux sociaux. @aboukam - formateur web
  13. 13. SEA (Search Egine Advertising) • Le référencement SEA C’est le référencement payant, il consiste à positionner les pages de votre site moyennant une contribution financière. • Avantage Visibilité de votre site de façon instantané • Inconvénient Du moment où vous ne payez plus, c’est fini. @aboukam - formateur web
  14. 14. SMM (Social Media Marketing) • Ce n’est rien d’autre que : • Le SEM = SEO + SMO + SEA La différence ? @aboukam - formateur web
  15. 15. La différence SMM v SEM SEM : c’est plus du référencement • Référenceur web SMM: c’est plus de la communication • Community Manager @aboukam - formateur web
  16. 16. Merci… www.aboukam.net aboukamci@gmail.com @aboukam +225 05 18 56 27 / 07 40 35 44 @aboukam - formateur web

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