Basic of Search Engines
What is Digital marketing ?
Importance of Digital Marketing
Types of Digital Marketing Techniques
How the search engine works ?
Google Ranking Algorithm and Factors
Understanding the SERP
Latest updates in SERP
What is SEO(Search Engine Optimization)
Why we do SEO ?
Benefits of SEO
Responsibilities of a Search Engine Optimizer
On-page and off-page Optimization
What is white hat SEO?
What is black hat SEO?
Why we must avoid black hat SEO ?
Google Algorithm Updates
What is Search Engine Algorithm
Major Google Search Engine Algorithms
Panda Update and Recovery
Penguin Update and Recovery
Recent Updates in Algorithm
Key word research
‘Competitors’ website analysis
Creating Robots File
Google Webmaster Tools
Header Tags Optimization
Title Tag Optimization
Meta Tag Optimization
SEO Content Writing
Key words Optimization
Anchor Links Optimization
Alt Tag Optimization
Website structure Optimization
Body text and content Optimization
Sitemap for link Optimization
XML Sitemap Creation
RSS Feed Creations
HTML coding optimization for SEO standards
How to do Effective Website design for search engine optimization
Identification of unique visitors and return visits to websites.
How to write SEO friendly Content, content research and content Re-writing
Introduction of Off-page Optimization
What is Link Building
Types of Linking Methods
Blog Creation & Blog commenting
Creation of forums, participating in forums
Participating in groups & Creation of new groups
Keyword analysis, website analysis, Competitors Research and Analysis