SEO process can be divided into two stages.
On-site/On Page Search Engine Optimization
Off-Site/Off Page Search Engine Optimization
Both types of SEO are compoulsary for your website.
The first stage is Onsite Search Engine Optimization. On-Page optimization is an
important part of SEO. If on page optimization of a website is done carefully, then
you will have good chance of getting a high search engine ranking.
On-site optimization has anything to do with your actual website. When people talk
about on-site optimization, they are referring to a few things.
• It needs to be coded correctly and pass w3c validation.
• a proper title description on your pages.
• Meta tags and descriptions for each page.
• proper image tags.
• good content.
• The proper key words.
• fresh content being a blog, news updates, photo updates, forums etc.
Keep in mind that content is king when it comes to on-site optimization.
On-site optimization includes the following major components
• Meta Tags
• Heading Tags
• Image Optimization
– Image Title Tag
– Anchor Text
• Coding Standards
• SEO Header and Footer
Title tag plays an important role in SEO. Title tag not only provides the overall
description of a web page but also it is the sentence, which appears on the search
results. Title tag is the one that is linked to your website in the search engine results.
We optimize title tag for home page and every sub page to get the maximum benefit
Syntax: <title>Important Keyword of the Page – Secondary Keywords | Brand</title>
Keywords still play an important role in the SEO. We carefully select main keyword for
every page in the website and optimize the pages for those keywords.
Syntax: <meta name=”keywords” content=”keywords1, keyword2, keyword3…”>
Description Meta tag is the sentence, which appears below the title in the search
engine results and gives an overall description of the page. We optimize each page's
description tag, which are more relevant to the page.
Syntax: <meta name=”description” content=”place description here.” >
Another important on-page optimization factor is Heading Tag. Search engine considers
it mostly when indexing a Web page. Header tag is important for visitors also, since
heading tag tells both search engine and visitors what the content is all about.
Heading tags are represented as <h1> to <h6>. <h1> is considered the most important
tag by search engine and <h6>, the smallest, and the least important.
Syntax: <h1>Most Important Keyword</h1>
<h2>2nd Important Keyword</h2>
Search engine keyword placement allows a website to rank higher with search engines
(SE) and draws traffic to the site. Placement, density, and ranking are all very important
issues when it comes to keywords and keyword phrases. The amount of times that
words are repeated can make a difference as to how a SE views the content. Quality
content with strategically placed words and phrases can make a site rank higher with
Content is the king. Content must have to unique. It must content the
keywords which we have to target for SEO. No Stuffing of keywords
Optimizing images is becoming more and more important in for websites. The
ALT attribute is an important step that is often overlooked. This can be a lost
opportunity for better rankings.
Optimize your images using descriptive keyword rich ALT text. Don’t stuff the
ALT attribute. Make it short and to the point. The keyword rich ALT text for your
images could be the tiebreaker over who gets the top spot, so always use it.
Image Title Tag –
Image title (the element name speaks for itself) should provide additional
information and follow the rules of the regular title: it should be related, short,
memorable, and summarizing (a title “offers advisory information about the
element for which it is set“).
Site Map is 2 Types
1. HTML site Map
2. XML Sitemap
We use XML site map for SEO which is useful for Spiders.
W3C Markup Validation
The W3C Markup Validation Service by the World Wide Web
Consortium (W3C) allows Internet users to check HTML documents for
conformance to HTML or XHTML standards. It also provides a quick
method for web page authors to check their posted pages for mark-up
Off-site optimization includes the following major
1. Directory Submission
2. Social Bookmarking
3. Article Submission
4. Forum and Blog Posting
5. Blog Creation
6. Comment Posting
7. Press Releases
8. Social Networking
9. RSS Feeds
10. Video Submission
11. Social Networking
12. Classified ads
Why We submit in directories?
•To get your website indexed
•One way links
•The targeting of keywords and phrases
•Traffic (not such an advantage with most directories)
•Most directories are free to submit to
•In today's world there are infinite websites and to make
your website popular is a difficult task, this task of making
your website popular is helped by Directory submissions.
•Directory submission is one of the best methods to get
popularity for your website.
•Keyword placements and effective marketing efforts to
make your site gain popularity and traffic.
•Through directory submissions your website services are
exposed to wider range.
•Directory services use SEO techniques to improve your
page rank over time.
•Site traffic is directly proportional to the site rank.
•Site popularity does not depend upon directory submission
alone; it also depends on appropriate link building.
Directory submission – Process
•Selection of Web Directory –
1. The first step is to select website directories which
2. There are three kind of directories Free, Reciprocal and
3. Quality of Internet directory is also important factor as
submission to low quality or spam directory can have
negative affect on site submitted.
4. The best selection is niche specific directories.
Search for Website URL -
Directory editors hate multiple submissions and will likely remove your site if it
is already in their listings.
Selection of Proper Category –
Browsing to an appropriate category e.g Computer and Internet > Internet >
Web Promotion > SEO Services.
Web site submission to proper category has more chance of approvals.
The best way is to see other site listed in category selected by you. If they are
similar to your website it means you have reached at right category.
Creation of Valid Email Account –
Valid Email is required so that directory editor can notify
you of any issues with your submission.
Filling of Directory Submit Form –
Next step is filling of form after selecting category.
Checking of title, and description of other website listed
there to access what is editor view regarding title and
Checking of Directory Listing Approval –
•Last but not least to check the approval of website
•Checking back in a few weeks to see if the site has been
added to the directory.
•This is necessary as in many cases directory editor do not
inform about the accepting of website submission.
•It save time and energy you spend in filling add
form, search for directories and there categories.
•It provides one way inbound links to your website
from theme based category.
•It drives relevant traffic to your site which converts
•It helps in fast indexing of your site in search
•It helps in improving you search engine ranking.
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