HAND OUT NOTE CARDSFor questions about anything we are talking about. Feel free to raise hand during also. We will be asking you to write other things on them. We will collect the cards at the end of the presentation.How many of you have been active on a social network?How many of you have visited a forum? Chat room? Used eBay? Read product reviews on a website like Amazon or Sears or Target?Nola.com?CNN.com?Online games– card games, role playing games, bridge.
Social Networking - What is a social network?This is a Word cloud: took around 10-15 definitions of social networking and took out all the words “social” and “networking” and “network” and made this word cloud.So, Social networks are people networks. Social networking is linking people to each other in some way. Social networking sites bring people together who people interested in a particular subject.www.webdesignseo.com/blogging-terms/web-20-terms.php
Let’s look at another wordle. “Social networking sites”Have a few features in common.Using these sites is easy:--Sign up--Create a profile--Look for people you know or who share a common interest--Add as a friend– it is a connection that others can see. You can see who knows who.
Before there was an internet, or rather before there was the “2.0” internet, communicating tended to be uni-directional.Scribes for Kings and phaeros.Fast forward 5,000 years. Hire this kid on a bicycle to run your message across town.
Social MediaBefore there was an internet, or rather before there was the “2.0” internet, communicating tended to be uni-directional.One Media at a timeOne DirectionBooks, NewspapersTV and Radio StationsSending LettersBesides sending letters, who is publishing these things?My only point here is that things change. Ways of staying in touch with others changes. Becomes more efficient.
Need to stop for a moment and talk about a term. Web 2.0The term came into being after the dot-com bubble crash mid 1990’s. But, rather than being seen as over hyped, which many people thought the internet had become, a few people saw the internet as being more important than ever. The web companies that survived the crash seemed to have a few things in common– those sites and others like were described as web 2.0. Who survived? Google, eBay, Amazon, Yahoo, Priceline.comThe Civilian Conservation Corps (CCC) was a public work relief program for unemployed men age 18-24, providing unskilled manual labor related to the conservation and development of natural resources in rural areas of the United States from 1933 to 1942. Rather than: It is about:Reading writingCompanies communitiesHomepages blogs-commenting Reporters can add to a group blog for the paper.Owning sharingPublishing Anyone can publish their writing for free and reach anyone who can get to a computer.Britannica Wikipedia
Social MediaGreat equalizer. Offer another way of reaching out and being reached. I’m not saying online tools are better. It all depends on your point of view. Today’s devices allow a multi-way conversation in real time or in asynchronous time. So with the new technologies, you have the possibility of meeting with others in ways that aren't limited by time and place.Broader support for the things that you are interested in because your group of peers just expanded to world wide. This also broadens your perspective. Most important thing to remember: with social media and social networking, YOU can CREATE content alone or with others, SHARE with others, RECEIVE FEEDBACK, and make new FRIENDS. More and more of this can be done using only handheld devices.
How do you think people use social media?All are legitimate ways to use it!Who do you think uses social media?Regular contributors get to know each other and often form solid real-life relationships as a result.
% who have a personal profile page on facebook, myspace, linkedin or any other social networking web siteBase: total population 12+http://www.internetworldstats.com77.4% internet penetration in North Americahttp://www.pamorama.net/2010/06/22/the-social-habit-who-uses-social-media-and-how/
http://www.edisonresearch.com/home/archives/2010/06/the_social_habit_frequent_social_networkers_in_america.phpA few observations:The average social network user is 37 years old.LinkedIn, with its business focus, has a predictably high average user age; 44.The average Twitter user is 39 years old.The average Facebook user is 38 years old.The average MySpace user is 31 years old.http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
http://www.pamorama.net/2010/06/22/the-social-habit-who-uses-social-media-and-how/Social Network Usage becomes a habit for millions“How often do you use social networking websites/services?”Base: People who have a personal profile on a social networking siteMakes sense that businesses should have a presence online!
I’ll leave my portion with an image. A friend wheel.With social networking on the internet, you can see the connections that are there.