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Weapons of influence


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The 6 instruments by Robert B. Cialdini for realizing influence in the world. These aspects gain succes and loyalty in business as well in our personal life.

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Weapons of influence

  1. 1. Wederkeringheid Sociale Schaarste bevestiging Invloed Loyaliteit “Liking” Autoriteit(sympathie) Consistentie en commitment “Weapons of Influence” door Robert B. Cialdini