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Reading PA HUG 03-03-14


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Reading PA Hubspot Presentation, Lindsay Thibeault

Published in: Marketing
  • Amy - As they say 'Thanks for sharing.' It is a great lesson in sales IS a strategy and there is nothing wrong with working it that way. A hint of humor too. Also a good reminder that we should be Blogging more. Thanks again. For what it is worth, I can say the alphabet back words in 4.35 seconds.
    Andrew Kearney
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Reading PA HUG 03-03-14

  1. 1. WELCOME! Inaugural HUG | Reading, PA March 4, 2014
  2. 2. Lindsay Thibeault @lindsayregina Inbound Professor, HubSpot Academy I can say the 50 states in 18 seconds in alphabetical order.
  3. 3. AGENDA 1 Inbound Methodology 2 2014 Inbound Trends 3 Where to focus your 2014 efforts
  5. 5. 2 2014 TRENDS.
  7. 7. Determining your content topic Know your: BUYER PERSONAS BUYER’S JOURNEY
  8. 8. The Buyer’s Journey: the research process people go through leading up to making a purchase.
  9. 9. The Buyer’s Journey Prospect is experiencing and expressing symptoms of a problem or opportunity. Is doing educational research to more clearly understand, frame, and give name to their problem. Prospect has now clearly defined and given a name to their problem or opportunity. Is committed to researching and understanding all of the available approaches and/or methods to solving the defined problem or opportunity. Prospect has now decided on their solution strategy, method, or approach. Is compiling a long list of all available vendors and products in their given solution strategy. Is researching to whittle the long list down to a short list and ultimately make a final purchase decision.
  10. 10. PRO TIP. Audit your website pages and blog posts. • Where would your visitor be in the buyer’s journey? • What is the appropriate trigger to move your visitor to the next step of the buyer’s journey?
  11. 11. BUYER’S JOURNEY POST OR OFFER? OFFER FORMAT Blog post Awareness Stage Content offer eBook Whitepaper Checklist Infographic Other educational content Blog post Consideration Stage Persona name: _________ Content offer eBook Whitepaper Checklist Podcast Webinar Video Worksheet/Calc Template Case studies Blog post Decision Stage Content offer Comparison chart Purchasing guide Case studies Product literature Worksheet/Calc Webinar Checklist RELEVANT TERMS YOUR KEYWORD YOUR CONTENT Troubleshoot Issue Resolve Risks Upgrade Improve Optimize Prevent Keyword: _______ _______ Title: _________ _________ List Interview How-to FAQ Best of News Q&A Opinion Curated Solution Provider Service Supplier Tool Device Software Appliance Keyword: _______ _______ Title: _________ _________ List How-to FAQ Best of News Q&A Opinion Curated Productfocused Comparison Compare Versus Vs. Comparison Pros and Cons Benchmarks Review Test Keyword: _______ _______ Title: _________ _________ CONTENT TYPE List How-to FAQ Best of News Q&A Opinion Curated
  12. 12. Trend #2: Video Marketing
  13. 13. VIDEO IS QUICKLY BECOMING THE MOST CONSUMED TYPE OF CONTENT ON THE WEB. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016
  14. 14. PRO TIP. Transcribe your videos. YouTube’s built in Closed Captioning (CC) system is the ticket!
  15. 15. TREND #3: TOP 3 MARKETER TRENDS: 1. Creating a more inbound friendly website 2.Blogging more regularly (2x+ per week) 3.Workflows to engage and qualify leads
  16. 16. ON AVERAGE HOW MANY TIMES A WEEK DO YOU BLOG? 5 x per week 0-1 x per week 2 x per week
  17. 17. PRO TIP. ?
  18. 18. PRO TIP. HUGS
  19. 19. 3 Where to focus your efforts in 2014.
  20. 20. What are your top 3 Inbound Marketing Initiatives in 2014?
  21. 21. “People are becoming brands & brands are becoming people.” - @BrianSolis
  22. 22. QUESTIONS?
  23. 23. THANK YOU. #HubSpotting