Presented at the National Forum for Black Public Administrators Conference 2003. The postings on this site are my own and don't represent CHA's positions, strategies or opinions.
1. The Art of Resource
Development
Strategic Sourcing,
Partnership Development,
and Issues Marketing
2. Paradigm Shift
1. In tough economic times, a different
perspective is needed.
2. An agency’s annual budget details
allocated cost for projected expenditures.
3. If we know the bottom line and the
potential shortfall, then we how much
revenue is needed.
4. The paradigm shifts from trying to
generate revenue to developing
alternative resources.
5. The strategy is to apply equivalent dollar
value in place of actual revenue, and
then diversify development.
1.
3. Historical Perspective
On January 6, 2000, after many years of poor
management and benign neglect, the Chicago
Housing Authority submitted a ten‑year strategic
plan to the U.S. Department of Housing and Urban
Development outlining major program changes,
policy directions, and organizational initiatives
required to transform Chicago's public housing
system.
The Plan for Transformation, approved by HUD on
February 6, 2000, outlined a strategy for
rebuilding Chicago’s distressed public housing
communities placing into motion a vision for
change.
4. CHA’s Plan for
Transformation
2000 - 2005
The Plan for Transformation incorporated
the following core commitments:
$1.5 billion to create, 25.000 new or
rehabbed housing units, enough for those
residents who were lease‑compliant as of
10/1/99.
Creation of affordable housing developments
that incorporated attractive, mixed‑income
communities.
Redesigning neighborhoods so children,
families and economic opportunities could
flourish ‑ and gangs and drugs crumble.
Assuring that CHA residents received access
to essential supportive services
Reducing duplicative administrative costs.
5. Recognize Sourcing
Opportunity
The CHA’s Plan for Transformation
required the creation of an aggressive
resource development strategy. A
strategy that would increase funding
for needed resident services and
community development.
The CHA committed to increasing
outside funding sources by $50 million
over a five-year period, to enhance the
level of services being provided to CHA
residents.
To accomplish this, a special
department, Resource Development,
was established to address unfunded
components essential to the plan’s
successful implementation.
6. Consider the Environment
Review the various funding conditions,
cycles, sources, trends and
mechanisms available, then consider
their potential impact as you design
your resource development strategy.
Conduct an annual needs assessment
to determine funding gaps related to
your organization’s strategic plan.
Analyze the funding mechanisms, e.g.
corporate contributions, public/private
funding requests, voluntary service
hours, donor events/campaigns, social
enterprises, etc. then estimate
percentages to optimize and diversify
the development strategy.
7. Consider the Environment
From the Gap Analysis, create
fundable projects and
strategically align them with
issue areas and funding
mechanisms.
Develop a creditable approach
for sourcing: e.g. social
investment, strategic alliances,
public awareness campaign,
improved good will,
stakeholder engagement, cost/
benefit analysis, or innovation.
Source projects.
8. Define the Strategy
A. Public/Private
Partnerships
B. Corporate
Solicitation/Valuation
C. Volunteer Management
9. Partnership Development
When there is a shared vision,
agenda and challenges there can
be strategic alliances & shared
resources.
Results used sponsorship,
collaborative ventures, fund
redistribution and/or leveraging of
resources. Examples included:
Community Partnership Initiative
Corporate Partners Program
University Partnerships
10. Committed Partners
The Chicago Housing Authority
(CHA) approached agencies,
businesses, and industries
serving the Chicago metropolitan
community area.
and the C H A
11. Shared Vision
The CHA’s External
Partnerships encouraged
direct social investment,
community involvement and
corporate ownership
and a shared commitment to
transforming public housing North Town Village
conditions and neighborhoods.
12. Shared Agendas
Chicago’s redevelopment plans included a renovated stadium, Soldiers
Field, the home of the Chicago Bears, and the CHA proposed Lakefront
Properties, Jazz on the Boulevard and Lake Park Crescent.
13. Shared Agendas
The Chicago Bears worked with the Chicago Park District to renovate
Soldiers Field, and the CHA redeveloped its Lakefront Properties, Jazz on
the Boulevard and Lake Park Crescent.
14. Ultimately, the shared agenda resulted in the Chicago Bears donating the skybox
furnishings and team equipment to CHA for resale and/or use in their Senior Buildings’
recreational areas
15. Shared Challenges
Building new communities
Creating new opportunities
Investing in the next
generation
V olunteers • Making life better
16. Issue Marketing
Applying a marketing approach helps to
lead the development process, which
should involve customers, partners, and
other stakeholders to shape the right
offers for the right target segments.
Foundation Partner Issue
MacArthur Foundation Public Housing
Public Agency Partners Issue
HUD, NEA & NGCSA Arts Education
Nonprofit Partner Issue
KaBoom! Appropriate Play Environments
Corporate Partner Issue
Chicago Bears Underprivileged Youth
17. Issues = Initiatives
HUD, NEA & the National Guild of Community Schools
of the Arts
Creative Communities
KaBoom! Chicago Bears Care Campaign
Playground Builds Christmas Toy Giveaway
18. Strategic Sourcing
Through a combination of technical
assistance and foundation support
amounting to approximately
$1,400,000, the CHA was able to
acquire needed equipment, software
and consulting services ensuring client
confidentiality, security and data
integrity to support the CHA’s housing
relocation process.
This funding was then used to leverage
nearly $900,000 worth of public sector
funding making it possible to
incorporate innovative multi-media
enhancements, foster interagency data
exchange and further expand the
agency’s wide area network in support
of public housing residents.
19. TheRightMovesNet
Increased access to reliable public
housing information
More digital funding opportunities
Better technical skills
20. Evaluate the Strategy
Track new market penetration, competitive
positioning, related development, and
other strategic metrics.
New Resources
FY2000-FY2002
(in millions)
CHA New Resources $16.13
FY2002
CHA New Resources $40.53
FY2000-FY2002
$50.00
Goal by 2005
$0 $10 $20 $30 $40 $50
(Millions)
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Editor's Notes
However, an element of the plan required that the CHA concentrate all of its existing budgetary resources on the renovation of its housing stock. Public housing residents had lived in isolation for so long, that additional funding was required to assist them with quality of life improvements and encourage their self sufficiency.
The Chicago Housing Authority, as a municipal corporation, relied almost exclusively on the U.S. Department of Housing and Urban Development for funding. This limited scope and approach to public funding restricted potential funding sources and ultimately would lead to diminished returns over time. Alternative funding sources with equivalent dollar values were not considered or solicited, .e. g, in kind contributions of goods or services, voluntary donations, donor campaigns
The CHA fostered multiple Community Based Partnerships which increased supportive service availability for drug treatment, after school, substance abuse treatment, and independent senior living programming for public housing residents.
CHA residents find their new neighborhoods still have the same, welcome traditions- like holiday gift baskets and corporate sponsors.
North Town Village is one of CHA's new communities. It is part of the HOPE VI community redevelopment plan for Cabrini-Green.
The renovation of Soldiers Field presented a unique opportunity for the CHA. As the sky boxes were deconstructed, the Chicago Bears arranged to donate the gently used appliances, seating and televisions to the CHA. The CHA was able to improve the community rooms in many of its Senior buildings with this corporate contribution. What was deemed inappropriate for the seniors use was auctioned to generate additional revenue.
The renovation of Soldiers Field presented a unique opportunity for the CHA. As the sky boxes were deconstructed, the Chicago Bears arranged to donate the gently used appliances, seating and televisions to the CHA. The CHA was able to improve the community rooms in many of its Senior buildings with this corporate contribution. What was deemed inappropriate for the seniors use was auctioned to generate additional revenue.
The Sprint Foundation joined with KaBoom! and CHA to provide recreational opportunities by building a new playground.
The MacArthur Foundation, a national leader in the philanthropic community, chose to create a special funding initiative to support the CHA’s efforts to improve housing conditions in Chicago’s public housing communities. Working with the national nonprofit organization, KaBoom!, the CHA was able to construct playgrounds in six communities through the efforts of more than 1,200 volunteers and numerous corporate sponsors, like Sprint, Home Depot, the Chicago White Sox, Jewel-Osco, and U.S. Bancorp-PiperJaffery. The Chicago Bears Organization annually supports the CHA’s holiday initiatives through charitable contributions to make children’s Christmas holidays special.
A combined approach of technological innovation and recognition of the national significance of affordable housing options resulted in the CHA’s receiving more than $1 million from the MacArthur Foundation and nearly $900,000 from the U.S. Department of Commerce to expand its tech infrastructure and make housing resource information available electronically to its underserved population of public housing residents. The result, CHASystems@Work’s -Relocation Suite, is a series several web-enabled applications, i.e. tenant Relocation Tracking System, Housing Offer Process & Bed Room Simulation and theRightMovesNet.net.
Extra can be removed from deck
From 2000-2002, the CHA’s Departments of Resource Development and Grant Administration succeeded in securing alternative funding totaling over $40 million. Approximately 10% of the secured funding addressed organizational needs in the area of information technology services.