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TheIMPORTANCE   of beingOBVIOUS
Know thyENEMY
Your MissionBOOK A TEST DRIVE
Full disclosureCOMPLETELY MY FAULT
IntroducingCLARITY
The“CALL TO ACTION”
O K  A       The       BO T“CALL TO ACTION”  T ES                    R IV E!                  D
GENERAL              A              RESE BOO    K  G ET ANQUIRY RV       E The                          ST      NCE    THI...
DO  N ’T Y OU   E ED TO  BE N             BE   AT AN T TOBL         US    O BV IO
Testing yourCHANGES
Reap theREWARDS
Mar 2008       Apr 2008                   100                         200                               300               ...
Apr 2009       May 2009                   100                         200                               300               ...
4,800+ENQUIRIES ON VEHICLES
DEFINE WHAT YOU WANT TO DOMAKE THINGS OBVIOUS FOR USERSTEST YOUR CHANGESMEASURE THE RESULTS
THANK YOU!THIS PRESENTATION AVAILABLE, WITH OTHERS, ATSLIDESHARE.NET/ABITGONESEMI-REGULAR BLOGGINGS ATABITGONE.CO.UKFOLLOW...
The importance of being obvious
The importance of being obvious
The importance of being obvious
The importance of being obvious
The importance of being obvious
The importance of being obvious
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The importance of being obvious

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Slides from my Multipack Show and Tell talk, about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and continuing to test in the future.

Published in: Technology
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The importance of being obvious

  1. 1. TheIMPORTANCE of beingOBVIOUS
  2. 2. Know thyENEMY
  3. 3. Your MissionBOOK A TEST DRIVE
  4. 4. Full disclosureCOMPLETELY MY FAULT
  5. 5. IntroducingCLARITY
  6. 6. The“CALL TO ACTION”
  7. 7. O K A The BO T“CALL TO ACTION” T ES R IV E! D
  8. 8. GENERAL A RESE BOO K G ET ANQUIRY RV E The ST NCE THIS“CALL TO ACTION” E TE FINA CAR RIVE! Q U OTE NOW D !
  9. 9. DO N ’T Y OU E ED TO BE N BE AT AN T TOBL US O BV IO
  10. 10. Testing yourCHANGES
  11. 11. Reap theREWARDS
  12. 12. Mar 2008 Apr 2008 100 200 300 400 500 600 May 2008 Jun 2008 Jul 2008 Aug 2008 Sep 2008 Oct 2008 Nov 2008 Dec 2008 Jan 20092009 Feb 2009 Mar 2009 Apr 2009 May 2009 Jun 2009 Jul 2009 Aug 2009 Sep 2009 MONTHLY ENQUIRIES ON VEHICLES Oct 2009 Nov 2009 Dec 2009 Jan 20102010 Feb 2010
  13. 13. Apr 2009 May 2009 100 200 300 400 500 600 Jun 2009 Jul 2009 Aug 2009 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 20102010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 Oct 2010 MONTHLY ENQUIRIES ON VEHICLES Nov 2010 Dec 2010 Jan 20112011
  14. 14. 4,800+ENQUIRIES ON VEHICLES
  15. 15. DEFINE WHAT YOU WANT TO DOMAKE THINGS OBVIOUS FOR USERSTEST YOUR CHANGESMEASURE THE RESULTS
  16. 16. THANK YOU!THIS PRESENTATION AVAILABLE, WITH OTHERS, ATSLIDESHARE.NET/ABITGONESEMI-REGULAR BLOGGINGS ATABITGONE.CO.UKFOLLOW ME ON TWITTER@ABITGONE SORRYNOQUESTIONS.COM

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