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Ignite draft

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Published in: News & Politics, Technology
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Ignite draft

  1. 1. Old School vs. New School: New PR, New Newsroom
  2. 2. Why Make News?
  3. 3. How do companies think they should make news? (Fake, or Otherwise) ?
  4. 4. Relationships
  5. 5. The Press Release
  6. 6. Ye Olde Way Sucks
  7. 7. New School: The Online Media Room
  8. 8. Expand the Media Room Audience • Acknowledge the customer
  9. 9. Why? • Potential Customers –Media room is usually the most frequently updated area of a website
  10. 10. What Else? • Search engine optimization –Frequent updates related to other site content
  11. 11. Best Practices • Make it work for you • Make it work for journalists
  12. 12. Best Practices continued... • Provide background info • Browsability • Multimedia
  13. 13. The Bigger Question What is different about PR today? Old ≠ New
  14. 14. PR Should Not Be Spam
  15. 15. Important Points • Have a great online media room • Target blogs –Create content, or work with influential bloggers.
  16. 16. Get to Know’em • Know your reporter’s: –Publication –Blog –Past work
  17. 17. New is Old • Do not forget the basics –Help journalists understand –Craft your pitches carefully –Make journalists feel important
  18. 18. Don’t be Afraid... • Cut out the middle man • Make your site a source of information
  19. 19. In Summation • Have a plan • Show some class
  20. 20. ...finally

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