Errors In Research
Abinesh Raja M
1 Introduction To Research Errors
2 Common Errors In Research
3 Implications of Research Errors
Research Errors Leading to Marketing
5 Steps to Reduce Research Errors
Qualitative and Quantitative research
Tests hypotheses Produces theories
Employs measurement Does not employ measurement
Measures objective facts Constructs social meaning
Focuses on variables Focus on interactive processes
Reliability is key Authenticity is key
Independent of context Context constrained
Statistical analysis Thematic analysis
Ex post facto hypothesizing
Ego involvement in understanding
Premature closure of inquiry
Common Errors In Research
Using a questionnaire to work with problems that lend
themselves better to other research techniques.
Not giving enough care to the development of the questionnaire
and not pretesting it.
Asking too many questions, thus making unreasonable
demands on the respondents time.
Overlooking details of format, grammar, printing, and so on that
can influence respondents. first impression.
Not adequately planning the interview or developing the
Not conducting sufficient practice interviews to acquire needed
Failing to establish safeguards against interviewer bias.
Inadvertently or otherwise treating the experimental and control groups
differently, thus leading to biased findings.
Using too few cases, leading to large sampling errors and insignificant
Failing to divide the main groups into subgroups in situations where
subgroup analysis may produce worthwhile knowledge.
Not sufficiently training observers and thus obtaining unreliable data.
Using an observation procedure that demands too much of the observer.
Failing to safeguard against the observer’s disturbing or changing the
situation being observed
Relationship (Correlation) Studies
Assuming that a correlation between pieces of data is proof of a cause-and
Using a sample in correlational research that differs on so many variables
that comparisons of groups are not interpretable.
Selecting variables for correlation that have been found unproductive in
Implications of Research errors
Purpose: Support or Contradict a proposed business
Highly important to
1.Wrong decision be error free as it
2.Loss of capitol acts as a guide for
3.Shut down future references
New product Must be a good fit
development or in the view of a
market introduction single drop inside
may fail due to error an ocean.
To study the effects of
lighting and other factors Group
on employee efficiency and Internal
work efficiency….. Organizati
Steps to Minimize Errors
for adjusting Increase in
measurement sample size
Double entry of